Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!)

Intent Data 100

Intent Data Buyer Intent Intent Buyer 100

Zoominfo

JULY 1, 2020

Yet data changes hour to hour. Data collaboration allows key stakeholders to view consistent data at any point throughout the day, thus streamlining workflows. We’ve all been hearing about buyer intent data for several years. How to Implement a Data Collaboration Strategy. But what is it?

Data 246

Data Intent Data How To Intent 246

Zoominfo

AUGUST 27, 2024

Marketers can segment audiences based on detailed firmographic, technographic, and intent data to run highly effective, personalized campaigns. ZoomInfo Marketing offers account-based marketing (ABM) and multi-channel outreach tools that help businesses engage with the right prospects at the right time.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Software 130

Pipeliner

MAY 13, 2024

He shared innovative ways that intent data and storytelling can revolutionize sales outreach. Transforming Cold Outreach The shift from traditional cold calls to data-driven strategies has been significant. Zack explained how intent data from email interactions informs more effective outreach across platforms like LinkedIn.

Intent Data 64

Intent Data Intent Maximizer Data 64

Zoominfo

SEPTEMBER 30, 2020

Analyze Prospect And Customer Data. When it comes to ICPs, you need more than just firmographic data. A mix between firmographic and technographic data is ideal, as well as any intent data you can collect. Selecting The Right Channels. Certain personas will be more active on specific channels.

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

Zoominfo

NOVEMBER 9, 2020

Understanding just how active a prospect is can be measured through third-party intent data, such as surges in online search and consumption of content related to specific topics related to a product or service. Success at this stage requires go-to-market teams to decipher which channels and messaging turns prospects into customers.

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246

Zoominfo

NOVEMBER 1, 2024

ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. This full-funnel solution is powered by intent data, allowing marketers to target prospects when they exhibit the highest propensity to buy.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

FEBRUARY 5, 2024

Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. It allows marketers to target any prospect exhibiting key buying signals, and retarget engaged visitors across multiple channels.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Zoominfo

NOVEMBER 6, 2023

Buyers wanted to easily and efficiently identify optimal companies and contacts, be able to engage with them across sales and marketing channels, and then measurably improve the outcomes of their account-based efforts. Intent Data Takes Center Stage Without a solid data foundation, account-based campaigns can’t reach their full potential.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

SBI

NOVEMBER 30, 2017

By using intent data and real-time customer intelligence, you can adopt an evidence-based approach to prioritize your ABS/ABM target list based on insight into which accounts have been actively researching your sector. But intent data goes further than this too. Your email or call will likely get noticed.

Account Based Marketing 139

Account Based Marketing Intent Data Customer Intent 139

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

SEPTEMBER 24, 2024

When combined with AI, these signals become powerful tools that reach potential customers much earlier in their journey — giving go-to-market teams a massive advantage over competitors who rely solely on ideal customer profile matches, traditional intent data, or account-fit scores. “Think about signals as triggers.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Allbound

DECEMBER 18, 2019

Being a channel manager isn’t an easy job. While a Google search will provide plenty of “best practices” for channel management, we wanted to take a deeper dive. In this post, we sought advice from leaders that are on the front lines of channel management. We spoke with three channel leaders from different industries.

Channels 83

Channels Face-to-face Intent Data Intent 83

Zoominfo

MAY 31, 2023

With increased investments in intent data, targeting capabilities, buying committee concepts, and integrated ABM technology tools, creating a solid ABM engine is more accessible than ever. Bottom line: intent data is gold. The good news?

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Sales and Marketing Management

SEPTEMBER 28, 2020

Fully functional sales and marketing teams will be needed to navigate the shift in customer behavior and new emphasis on digital channels. Diving deeper into customer data will help accurately measure active demand and allow you to target the most viable prospects in the market. Reevaluate Primary Targets.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

Zoominfo

DECEMBER 6, 2024

Multi-Channel Support : Extend reach by integrating live chat with messaging platforms and social media. Comprehensive Visitor Insights: Offers detailed information on visitors, including firmographics and buying intent data. Customization : Match the chat interface to your brands style for a consistent experience.

Software 130

Software Software Sales Qualified Lead Customer 130

SBI

APRIL 26, 2018

Rather than largely relying on guess work or instinct to engage with buyers, this data, if organized correctly, can be used to massively accelerate time to value for sales people by helping them understand what buyers are interested in and how best to engage with them, much earlier than previously possible.

Quota 139

Quota Intent Data Intent Lead Rank 139

Zoominfo

NOVEMBER 18, 2024

ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data. Built for accuracy, the platform provides up-to-date information with integrated tools like conversation intelligence, sales engagement, and data orchestration.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Zoominfo

JULY 16, 2020

Every channel — email, phone, social media – within their world is busy and, well, noisey. Which channels are most effective and why? Enter intent data. We’ve covered everything intent data in this space before. What is Sales Outreach? Think of today’s B2B buyer.

Webinar Metrics 130

Webinar Metrics Ideal Customer Profile Strategy Intent Data 130

Zoominfo

JANUARY 23, 2021

For the B2B sales rep, social media channels like LinkedIn and Twitter are a gold mine for connecting with potential leads. However, the lists they create in the CRM are only as good as the data going into them. Even if the sale doesn’t go through now, the rep is on the director’s radar. Get Social with Your Prospects.

Ideal Customer Profile 264

Ideal Customer Profile Prospecting Cold Calling Decision Maker 264

Zoominfo

SEPTEMBER 9, 2020

Leveraging intent data to uncover relevant content consumption across the web from particular companies that match your ideal customer profile is usually a good starting point to identify active research happening within your market. Failure Point #3: Distributing Messages Through the Wrong Channels.

Top of Funnel 191

Top of Funnel Ideal Customer Profile Funnel Sales Qualified Lead 191

Zoominfo

AUGUST 4, 2020

With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. How do you define a lead? In its simplest form, a lead is a person or company that has shown interest in what you are selling.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

Zoominfo

APRIL 20, 2020

Use buying signals, intent data , artificial intelligence, and machine learning to know when companies are looking for your products and services and when they’re ready to buy. Use your video conferencing and Slack channels to share pictures and memes to celebrate wins.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

Sales Hacker

APRIL 23, 2024

Linda Lian is Co-Founder and CEO at Common Room, the all-in-one customer intelligence platform that automatically surfaces signals across 30+ channels, reveals the person and account behind the signal, and automates actions like email messaging and team alerts. How Common Room unifies siloed data to enable a 360-degree view of the customer.

Intent Data 95

Intent Data Scale Account Based Marketing Company 95

Zoominfo

DECEMBER 20, 2024

Key Features: Email and activity tracking with CRM integration Multi-channel campaign automation Sales dialer Revenue intelligence tools Customizable workflows Learn More about Groove 6. Dooly Dooly is a connected workspace designed to streamline the sharing of critical deal information among teams and systems.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Zoominfo

FEBRUARY 12, 2024

Relying solely on a single-channel approach severely hampers the effectiveness of your outreach efforts. Here are some key channels our customers consider when going to marketing in Canada: Telemarketing As CASL does not govern B2B telemarketing, this becomes a viable route for outreach in Canada.

Telemarketing 130

Telemarketing Marketing Inbound Intent Signal 130

Zoominfo

APRIL 26, 2023

And developing a high-quality playbook can start with a simple conversation, Schuck says: sit down with the top three sellers at a company and find out which market signals they rely on to begin their outreach, from hiring and funding news to spikes in intent data. “They’re responsible for the right message. .”

Hiring 130

Hiring Intent Data How To Scale 130

Zoominfo

JANUARY 4, 2022

The most critical aspect of a successful ABM program is a very targeted account list of companies with intent to purchase, and last year represented a tipping point for intent data in marketing departments. Buying committees are also growing, making a multi-channel presence more important than ever. “We

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Sales Hacker

JUNE 18, 2024

Go-to-market tactics that are working for HubSpot, from chatbots to intent data. 50:49 – One thing that is working for Jon in go-to-market right now: leveraging chatbots and intent data to drive conversions. The power of generalists and the pitfalls of over-specialization in CS. Brought to you by Orum.

Intent Data 99

Intent Data Customer Hubspot Account Based Marketing 99

Zoominfo

OCTOBER 13, 2023

The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany. How to Use ZoomInfo in Germany ZoomInfo provides access to relevant business data in a compliant and responsible way. Each platform contains features and safeguards to support your GTM strategy.

Telemarketing 130

Telemarketing Strategy Inbound Intent Signal 130

Zoominfo

SEPTEMBER 28, 2021

According to consulting firm McKinsey , fewer than 10 percent of companies it surveyed systematically use personalization outside of digital sales channels. Expand your research to include these key data points before placing that sales call. But too often, personalization stops there. What’s in a name?

Ideal Customer Profile 100

Ideal Customer Profile Intent Data Intent Call-back 100

Zoominfo

OCTOBER 5, 2021

Analyze Prospect and Customer Data We’re talking about profiles of your ideal customer that is a culmination of quantitative research, anecdotal observation, and existing customer data. When it comes to ideal customer profiles (ICPs), you need more than just firmographic data.

Ideal Customer Profile 130

Ideal Customer Profile Buyer Persona Marketing How To 130

SBI

APRIL 1, 2020

TechTarget Launches Verified MSP Targeting Powered by Priority Engine Purchase Intent Platform. Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced the release of Verified MSP Targeting powered by Priority Engine TM , TechTarget’s SaaS-based purchase intent insight platform.

Intent 79

Intent Engineering Intent Data Enterprise 79

Vengreso

APRIL 7, 2022

That’s the exact topic we dive into in this episode of the Modern Selling Podcast with my expert guest, who is leading the way in leveraging intent-based data to revolutionize the sales game. Mike is a proven high-growth leader with over 30+ years in the IT Channel and BPO-service industries with both start-up and public companies.

Intent 89

Intent Maximizer Intent Signal Outsourcing Services 89

Zoominfo

NOVEMBER 14, 2024

Data-Driven Insights: ZoomInfo’s proprietary company and contact data, paired with cutting-edge buying signals and multi-channel engagement, delivers unbeatable real-time insights. Beyond Intent: Signals Are the Advantage Historically, ABM has relied heavily on intent data, and many ABM vendors have become intertwined with it.

Account Based Marketing 147

Account Based Marketing Intent Data Vendor Intent Signal 147

Zoominfo

AUGUST 2, 2022

Leverage the same B2B data that fuels go-to-market for 60% of the Fortune 100 Start Your Free Trial! Semrush Semrush is an online visibility management platform that helps businesses optimize their online presence across various marketing channels.

Ideal Customer Profile 130

Ideal Customer Profile Tools Marketing Hoovers 130