Zoominfo

NOVEMBER 3, 2021

Sales and marketing leaders have reached a tipping point when it comes to using intent data , and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner Inc. Intent data isn’t a red carpet to a signed contract. Here’s Why

Intent Data 130

Intent Data Intent Data How To 130

Zoominfo

SEPTEMBER 24, 2024

When combined with AI, these signals become powerful tools that reach potential customers much earlier in their journey — giving go-to-market teams a massive advantage over competitors who rely solely on ideal customer profile matches, traditional intent data, or account-fit scores. “Think about signals as triggers.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Zoominfo

FEBRUARY 24, 2025

Real-Time Campaign Optimization Use Cases Use Case 4: Dynamic Feedback Loops for Real-Time Adjustments AI systems ingest performance data (such as click-through rates, engagement metrics, conversion rates) in real time and use ML models to identify trends, anomalies, and areas for improvement.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Zoominfo

NOVEMBER 18, 2024

ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data. Built for accuracy, the platform provides up-to-date information with integrated tools like conversation intelligence, sales engagement, and data orchestration.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Sales and Marketing Management

MAY 28, 2020

Utilize Intent Data. In 2020, the hype around behavioral intent data will reach its peak. Intent data is behavioral information about a consumer’s action. Extracted from online footprints, these intent insights can help you create more personalized and relevant marketing experiences.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

Zoominfo

JANUARY 21, 2025

Generally, they centralize high-quality data and signals, and apply sophisticated AI to prioritize accounts and tailor recommendations. Dynamic Data Enrichment for Better Personalization: ZoomInfo enriches GPTs ability to generate hyper-personalized outreach by providing up-to-date firmographics, technographics, and buyer intent data.

Hiring 130

Hiring Lead Rank Intent Data Territories 130

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!)

Intent Data 100

Intent Data Buyer Intent Intent Buyer 100

Zoominfo

APRIL 17, 2025

Top 3 Sales Intelligence Platforms Sales intelligence platforms offer comprehensive B2B databases with firmographic, contact, and buying intent data, while also providing intelligent insights through AI assistants that guide outreach and offer actionable recommendations.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Zoominfo

JANUARY 13, 2025

“AI will point you to the right people to call or show you intent data from companies engaging with your brand, but its still up to you to make those calls, engage authentically, and build relationships,” says Will Frattini , an enterprise account executive at ZoomInfo.

Lead Rank 130

Lead Rank Lead Scoring Conversion Prospecting 130

Zoominfo

JULY 1, 2020

Yet data changes hour to hour. Data collaboration allows key stakeholders to view consistent data at any point throughout the day, thus streamlining workflows. We’ve all been hearing about buyer intent data for several years. How to Implement a Data Collaboration Strategy. But what is it?

Data 246

Data Intent Data How To Intent 246

Zoominfo

NOVEMBER 14, 2024

Data-Driven Insights: ZoomInfo’s proprietary company and contact data, paired with cutting-edge buying signals and multi-channel engagement, delivers unbeatable real-time insights. Beyond Intent: Signals Are the Advantage Historically, ABM has relied heavily on intent data, and many ABM vendors have become intertwined with it.

Account Based Marketing 147

Account Based Marketing Intent Data Vendor Intent Signal 147

Zoominfo

DECEMBER 20, 2024

Key Features: Email and activity tracking with CRM integration Multi-channel campaign automation Sales dialer Revenue intelligence tools Customizable workflows Learn More about Groove 6. Dooly Dooly is a connected workspace designed to streamline the sharing of critical deal information among teams and systems.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Pipeliner

MAY 13, 2024

He shared innovative ways that intent data and storytelling can revolutionize sales outreach. Transforming Cold Outreach The shift from traditional cold calls to data-driven strategies has been significant. Zack explained how intent data from email interactions informs more effective outreach across platforms like LinkedIn.

Intent Data 64

Intent Data Intent Maximizer Data 64

Zoominfo

SEPTEMBER 30, 2020

Analyze Prospect And Customer Data. When it comes to ICPs, you need more than just firmographic data. A mix between firmographic and technographic data is ideal, as well as any intent data you can collect. Selecting The Right Channels. Certain personas will be more active on specific channels.

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

Tenbound

NOVEMBER 27, 2024

In today’s complex buying landscape, customers often engage with multiple touchpoints across various channels before making a purchase. The key is looking at the full picture of a prospect’s digital body language across multiple touchpoints and channels. Are they not only consuming your content but also sharing it?

Intent Signal 59

Intent Signal Intent Lead Rank Intent Data 59

Zoominfo

DECEMBER 20, 2024

ZoomInfos industry-leading data is updated in real time, ensuring users have access to reliable, actionable insights about potential customers. Groove offers a user-friendly interface coupled with high configurability, and enables sales teams to collaborate through connected workspaces.

Scale 130

Scale SalesForce Analytics Hubspot 130

Zoominfo

NOVEMBER 9, 2020

Understanding just how active a prospect is can be measured through third-party intent data, such as surges in online search and consumption of content related to specific topics related to a product or service. Success at this stage requires go-to-market teams to decipher which channels and messaging turns prospects into customers.

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246

Zoominfo

NOVEMBER 6, 2023

Buyers wanted to easily and efficiently identify optimal companies and contacts, be able to engage with them across sales and marketing channels, and then measurably improve the outcomes of their account-based efforts. Intent Data Takes Center Stage Without a solid data foundation, account-based campaigns can’t reach their full potential.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

Pipeliner

DECEMBER 5, 2024

Future Developments Looking ahead, Sendoso plans to incorporate intent data and develop features like “Smart Delivery,” which will optimize delivery strategies based on recipient data. online sales magazine & YouTube Channel and for audio podcast channels where Sales POP!

Top of Funnel 84

Top of Funnel Direct Mail Video Lead Rank 84

Zoominfo

FEBRUARY 5, 2024

Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. It allows marketers to target any prospect exhibiting key buying signals, and retarget engaged visitors across multiple channels.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

MarketJoy

MARCH 24, 2025

Implement a Multi-Channel Outreach Strategy : Ensure that your content marketing, email campaigns, social media, and paid advertisements work iteratively to reach prospective clients in the channels they prefer. Knowing your ICP Persona aids in creating value-specific and engaging content.

Lead Generation 52

Lead Generation Sales Qualified Lead Ideal Customer Profile Lead Rank 52

Zoominfo

NOVEMBER 3, 2020

Now, we at ZoomInfo do have the advantage of using our in-house intelligence and intent data to track down any and all targets who might have revealed the slightest interest in the product. For Demo Day, we use one giant 175-person Slack channel with every member of the inbound and outbound sales teams.

Lead Rank 246

Lead Rank Marketing Qualified Lead Sales Qualified Lead Demand Generation Targets 246

Allbound

DECEMBER 18, 2019

Being a channel manager isn’t an easy job. While a Google search will provide plenty of “best practices” for channel management, we wanted to take a deeper dive. In this post, we sought advice from leaders that are on the front lines of channel management. We spoke with three channel leaders from different industries.

Channels 83

Channels Face-to-face Intent Data Intent 83

Zoominfo

MAY 31, 2023

With increased investments in intent data, targeting capabilities, buying committee concepts, and integrated ABM technology tools, creating a solid ABM engine is more accessible than ever. Bottom line: intent data is gold. The good news?

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Sales and Marketing Management

SEPTEMBER 28, 2020

Fully functional sales and marketing teams will be needed to navigate the shift in customer behavior and new emphasis on digital channels. Diving deeper into customer data will help accurately measure active demand and allow you to target the most viable prospects in the market. Reevaluate Primary Targets.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

Lead411

NOVEMBER 7, 2024

Analyze Historical Data : Look at past deals to determine which customer types and segments have had the highest success rates. Implement Intent Data for Timely Targeting Identify Buying Signals : Intent data provides insights into which companies are actively researching topics related to your product.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Sales Process B2B 52

SBI

APRIL 26, 2018

Rather than largely relying on guess work or instinct to engage with buyers, this data, if organized correctly, can be used to massively accelerate time to value for sales people by helping them understand what buyers are interested in and how best to engage with them, much earlier than previously possible.

Quota 139

Quota Intent Data Intent Lead Rank 139

Zoominfo

JULY 16, 2020

Every channel — email, phone, social media – within their world is busy and, well, noisey. Which channels are most effective and why? Enter intent data. We’ve covered everything intent data in this space before. What is Sales Outreach? Think of today’s B2B buyer.

Webinar Metrics 130

Webinar Metrics Ideal Customer Profile Strategy Intent Data 130

Sales Hacker

APRIL 23, 2024

Linda Lian is Co-Founder and CEO at Common Room, the all-in-one customer intelligence platform that automatically surfaces signals across 30+ channels, reveals the person and account behind the signal, and automates actions like email messaging and team alerts. How Common Room unifies siloed data to enable a 360-degree view of the customer.

Intent Data 118

Intent Data Scale Account Based Marketing Company 118

Sales Hacker

JUNE 18, 2024

Go-to-market tactics that are working for HubSpot, from chatbots to intent data. 50:49 – One thing that is working for Jon in go-to-market right now: leveraging chatbots and intent data to drive conversions. The power of generalists and the pitfalls of over-specialization in CS. Brought to you by Orum.

Intent Data 122

Intent Data Customer Hubspot Account Based Marketing 122

Zoominfo

SEPTEMBER 9, 2020

Leveraging intent data to uncover relevant content consumption across the web from particular companies that match your ideal customer profile is usually a good starting point to identify active research happening within your market. Failure Point #3: Distributing Messages Through the Wrong Channels.

Top of Funnel 191

Top of Funnel Ideal Customer Profile Funnel Sales Qualified Lead 191

Zoominfo

AUGUST 4, 2020

With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. How do you define a lead? In its simplest form, a lead is a person or company that has shown interest in what you are selling.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

Zoominfo

APRIL 20, 2020

Use buying signals, intent data , artificial intelligence, and machine learning to know when companies are looking for your products and services and when they’re ready to buy. Use your video conferencing and Slack channels to share pictures and memes to celebrate wins.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

Sales Hacker

JUNE 30, 2022

And McKinsey research shows that digital engagement channels have increased from 5 to 10. To reach and influence buying teams in this new environment, marketing must shift from being brand-centric to demand-centric, and get laser-focused on using data to drive actions. To sell in this new way, sales reps need to access that data.

Account Based Marketing 126

Account Based Marketing Intent Data Marketing Intent 126

Sales Hacker

OCTOBER 31, 2023

She’s passionate about empowering go-to-market leaders and founders with access to insight through GTMnow’s channels, like this podcast, the newsletter, and more. They combine your sales and marketing data with our validated B2B data and AI to create Account Intelligence that informs every step of your buyer’s journey.

Competition 126

Competition Scale Marketing Intent Data 126