How to save the life of a tradeshow sales lead
Sales and Marketing Management
AUGUST 6, 2017
And yet, have you ever seen an ROI report on tradeshow activity proving this huge investment is paying off? Those tasked with this job, have no interest or time for lead follow-up or ROI; they've already moved on to producing the next show. Actually, the show is only the start of the real sales activity. corporations.
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