Sales and Marketing Management

DECEMBER 14, 2020

As a longtime member of the incentives industry, I am often asked what businesses can do to better manage their sales teams and their relationships with their channel partners in the constantly changing world. My answer: sales training initiatives. Sales training has grown in importance in the past decade.

Incentives 295

Incentives Incentive Training Channels 295

Mr. Inside Sales

JUNE 2, 2018

Here’s a quote from Lynne Zaledonis – SVP, Product Marketing, Sales Cloud, Salesforce: “When you sell into a company, you have to go back and read through all of the past deals that were lost or won — and there are typically a lot of them. AI can now do all this—and a lot more. Same thing will happen here. So, guess what?

Inside Sales 148

Inside Sales Cold Calling Social Media Top of Funnel 148

Hubspot Sales

APRIL 8, 2020

It’s time to face this new reality and reengineer our sales environments to exploit the spoils of it! Why Inside Sales is Outpacing Field Sales. Sales used to be something that happened "out there" — in the field. Fifty years ago, when the modern sales function evolved, customers were "out there."

Inside Sales 126

Inside Sales Hiring Scale Face-to-face 126

Salesmate

JANUARY 24, 2021

Companies have started to build a workforce that finds prospects inside four walls. With inside sales, businesses are putting more effort than just selling their products. The same time when inside sales kicked its way up, the importance of customer support also grew humongous. So what exactly is inside sales?

Inside Sales 111

Inside Sales Tools Strategy Outside Sales 111

SBI Growth

AUGUST 16, 2013

Agile Sales Talent – reps possess the competencies of the new A player. These competencies show that a sales rep has acquired new capabilities. They have kept up with the market. This is true whether your organization is comprised mainly of outside or inside sales. Agile Sales – embrace the agile movement.

Customer 328

Customer B2C Decision Maker Inside Sales 328

Pointclear

MAY 12, 2011

Few companies have the sales and marketing resources to adequately cover their markets. It’s logical that if only a fraction of your target market is contacted, only a fraction of the deals are going to you. Market coverage, yes it’s part of our business. Probably more often than you’d like.

Outsourcing Services 140

Outsourcing Services Channels Penetration Prospecting 140

Hubspot Sales

JUNE 5, 2019

What is channel sales? In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly. The Definition of Channel Sales.

Channels 111

Channels Lead Rank Hiring Lead Scoring 111

SBI Growth

NOVEMBER 3, 2012

Should I invest more in Inside Sales because they are less expensive or will my customers reject the notion of a virtual resource? Sequencing is defined here as applying order to sales improvement initiatives. Trying to solve a Sales Process problem through data vs. requiring more from your Sales Managers.

Scale 282

Scale Face-to-face Promotion Lead Rank 282

Sales and Marketing Management

DECEMBER 14, 2020

We realized that for the foreseeable future, instead of having 12 field people and 10 inside, we really had 22 inside sales reps. Learning to manage sales virtually versus the way we’d done it historically was going to be a learning curve,” Kavadellas said. Is it necessary to train sales reps on new skills?

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

SBI Growth

NOVEMBER 12, 2013

A few indications your sales strategy is not working for you: Missing the # - Your reps are trying to be all things to all people. They lack focus on your target market. A must-have if you are to properly allocate your sales resources. You can market to customers who are best suited to purchase your products.

Strategy 317

Strategy Hiring Margin Top of Funnel 317

Pointclear

MAY 14, 2013

My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers. Sales is Still Important.

Top of Funnel 260

Top of Funnel SAP Cost per Acquisition Customer 260

Zoominfo

AUGUST 12, 2020

But what does the structure of a B2B sales organization look like as we enter the next decade? What focus areas should Chief Revenue Officers be asking themselves as they plan out go-to-market motions. But before we do, let’s examine where things go wrong and address perhaps the most challenging problem sales leaders face: turnover.

B2B 200

B2B Lead Rank Sales Qualified Lead Top of Funnel 200

Hubspot Sales

NOVEMBER 21, 2018

When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years.

Paid Content 145

Paid Content Top of Funnel Lead Rank Webinar Metrics 145

Score More Sales

JANUARY 15, 2013

The piece – 2013 Make or Break Predictions from the Top Sales Influencers Online was just released yesterday. I like it because it is divided up into sections: Content Marketing & Thought Leadership. Sales Team Shake-Ups: Fewer Field Reps, More Inside Sales. Marketing Automation Becomes a Necessity.

Influencer 215

Influencer Social Media Outbound Twitter 215

Hubspot Sales

OCTOBER 29, 2017

Whether you and your team need some bite-sized instruction, a full course correction or just a bit of motivation, there’s a wide variety of YouTube sales training channels that can help you. You'll find a short description of each channel as well as a few examples of especially informative or entertaining videos from each.

Channels 112

Channels Video Training Hiring 112

SalesHandy

MAY 6, 2021

B2B sales can be complex and confusing with many different processes, practices and models it’s made up of. Inside sales is one such model. With more than 50% of new B2B sales jobs being inside sales roles, it’s no longer a niche operating model. What is Inside Sales? Sales cycle times.

Inside Sales 75

Inside Sales Ideal Customer Profile Benefit Top of Funnel 75

Sales and Marketing Management

JUNE 29, 2020

A survey of B2B sales operations by McKinsey & Company shows the pandemic has accelerated previous trends?—?omnichannel omnichannel selling, inside sales, tech-enabled selling and e-commerce. from all of your sales channels. Offer the human touch whenever customers need it with your sales team?–?whether

Face-to-face 156

Face-to-face Lead Rank Decision Maker Pivotal 156

Sales Hacker

JULY 1, 2020

Fortunately, by leveraging a few inside sales best practices, outside sales reps can successfully pivot to remote sales. Reshaping Your Sales Process. Ready to reshape your sales process, implement a few proven remote sales techniques, and become a remote sales expert? Let’s dive in.

Pivotal 88

Pivotal Inside Sales Strategy Face-to-face 88

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.

Influencer 188

Influencer B2B Social Media Twitter 188

Sales Hacker

FEBRUARY 12, 2020

Inside sales jobs are growing at a staggering rate, and it’s not hard to see why. Most companies offer uncapped commissions for their inside sales positions. Almost any lifestyle you can imagine for yourself is possible with an inside sales role. First, let’s look at what inside sales is.

Inside Sales 91

Inside Sales Tools Sales Qualified Lead Strategy 91

Score More Sales

JULY 27, 2013

Below are some of my fantastic and amazing social selling colleagues – all of us, like Score More Sales, are LinkedIn Sales Solutions Channel Partners. What is a LinkedIn Sales Solutions Channel Partner? Trish Bertuzzi – the Bridge Group Inc – B2B inside sales experts.

Social Selling 189

Social Selling Maximizer Resources LinkedIn 189

SBI

OCTOBER 1, 2014

More than 1400 sessions, more than 350 exhibitors, 18 keynotes, 20 parties, 2 rock concerts, and 5 opportunities to help charities on site, there is perhaps no bigger event for sales and marketers. Act-On’s streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Vendor 139

Vendor Twitter InsideView InsideSales 139

Sales and Marketing Management

MARCH 26, 2018

Despite the plethora of martech and sales enablement technologies now on the market, most sales teams are still performing at sub-optimal levels. With all these new tools making a salesperson’s job easier, there’s no excuse for your sales team not to excel. Author: Peter Gillett, CEO and founder, Zuant.

How To 218

How To Face-to-face Sales Qualified Lead Lead Capture 218

Zoominfo

FEBRUARY 26, 2018

Top 25 Sales Blogs for all Sales Professionals. 1. Factor8: Your Inside Sales Advisor. According to the Factor 8 website, Factor 8 is an award-winning inside sales training and consulting firm catering only to inside sales. The Hubspot sales blog is one of the best in the business.

Top of Funnel 206

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 206

SBI Growth

NOVEMBER 24, 2016

Sales and Channel Marketing at Intuit. Rob lead sales, channel marketing and analytics across Intuit’s retail, e-tail, inside sales, resellers, OEMs and financial Institutions. . Today’s topic is Product Launch and Messaging. Joining us is Rob Lips, Vice President of U.S.

Company 120

Company Retail Channels Inside Sales 120

Score More Sales

JULY 30, 2014

For some of us it is easy to be social in sales, for others it is an effort, and for a third group, a confusing idea. I have been meeting more and more leaders in mid-market companies who are simply confused about the value of having their sales reps focused on social selling because they don’t see the payoff.

How To 230

How To Ideal Customer Profile Twitter LinkedIn 230

Hubspot Sales

MARCH 21, 2018

Inside vs. Outside Sales. Inside sales reps often sell remotely, from an office base, while outside sales reps travel, brokering face-to-face deals. 47% of all salespeople work in inside sales, with 53% representing outside sales. Outside or inside sales? It’s all sales.

Outside Sales 145

Outside Sales Hiring Face-to-face Inside Sales 145

Sales and Marketing Management

DECEMBER 14, 2020

This makes all sellers “inside sellers,” which opens the door to improving their productivity, performance and cost structure, while also imagining how former field sales teams should be operating on a cadence versus an expense account. All selling is inside selling. Marketing is the sales development team.

B2B 199

B2B Revenue Top of Funnel Margin 199

A Sales Guy

APRIL 16, 2012

The cost of sales is an extremely important metric. Unfortunately, it’s not one I see on sales leader’s dashboards too often. Do you know what your least expensive sale is? Is it the channel, the farmers, inside sales, the hunters, who? What’s your most expensive sale?

Inside Sales 117

Inside Sales Compensation Channels Outside Sales 117

Allego

FEBRUARY 23, 2022

Channel sales represents 75% of the world’s commerce, according to Forrester’s Jay McBain. That being the case, there is a huge need for sales enablement to ensure those sellers can perform effectively for their partner companies. Doing that involves more than updating channel sellers about products, services, prices, etc.

Channels 62

Channels Buyer Persona Sales Enablement Collateral 62

Allego

AUGUST 23, 2022

We are pleased to announce that Allego has been recognized as a Representative Vendor in the 2022 Gartner Market Guide for Revenue Enablement Platforms. Revenue enablement platforms, formerly sales enablement, provide key functionality enabling resources that generate revenue via content, training and coaching.”.

Revenue 117

Revenue Face-to-face Marketing Vendor 117

Sales and Marketing Management

AUGUST 6, 2017

Author: Peter Gillett, CEO, Zuant Since the dawn of marketing, tradeshow and other in-person events have been the largest items in the B2B marketing budget, often exceeding more than 50 percent of the total budget. email and web meetings), tradeshows are one of the only channels to connect with customers and prospects face to face.

Sales Qualified Lead 192

Sales Qualified Lead Leads Marketing Qualified Lead Lead Capture 192

Pointclear

JUNE 15, 2016

Without a leader for sales lead management, there is nothing less at stake than a predictable growth in revenue when sales leads are managed, versus experiencing a 75-90% waste of the marketing budget when sales leads are not managed. Direct Marketing Agency. Sales Lead Management Association. Inside Sales.

Lead Management 145

Lead Management Sales Qualified Lead Leads Marketing Qualified Lead 145

Force Management

NOVEMBER 15, 2019

A channel program is an effective way to increase your capacity and expand market share. To garner the many benefits that come from a robust channel program, you need to put the time and resources into ensuring your channel sellers have the same understanding of your value and differentiation as your own field or inside sales teams.

Channels 60

Channels Inside Sales Resources Benefit 60

Closer's Coffee

APRIL 23, 2020

Here’s What You Need To Know About The Inside Sales and Outside Sales Roles. As companies seek to grow their sales numbers it’s not always clear which sales approach to take. As companies seek to grow their sales numbers it’s not always clear which sales approach to take. Inside Sales Reps.

Outside Sales 64

Outside Sales Inside Sales Face-to-face Comparison 64

No More Cold Calling

JANUARY 24, 2019

In fact, that’s why many buyers shy away from gated marketing content.). You call a lead that marketing has “qualified.” That means sales reps spend a lot of time on the phone, getting absolutely nowhere. No wonder quota attainment and qualified lead generation continue to be problems for most sales organizations.

Cold Calling 269

Cold Calling Referrals Sales Qualified Lead Lead Generation 269

Zoominfo

FEBRUARY 26, 2018

Top 25 Sales Blogs for all Sales Professionals. 1. Factor8: Your Inside Sales Advisor. According to the Factor 8 website, Factor 8 is an award-winning inside sales training and consulting firm catering only to inside sales. The Hubspot sales blog is one of the best in the business.

Top of Funnel 170

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 170