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How AI is Unlocking the Full Potential of Account-based Marketing for SaaS

BuzzBoard

The logic behind is pretty simple—the intensifying competition keeps disrupting the market as a chain reaction, compelling SaaS businesses to reinvent their marketing and sales time and again. will only continue to expand, software service providers will need scalable approaches to drive above-market growth rates.

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5 Marketing Trends That will Impact 2013

SBI Growth

Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). From my point of view, three big trends will affect marketing planning in 2013.

Trends 316
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Data, Insights, Alignment: How Smartsheet Maximizes Win Rates

Zoominfo

After achieving impressive growth through both strategic acquisitions and product-led strategies, Smartsheet set its sights on becoming the recognized leader in modern project and portfolio management (PPM), marketing and creative management, and strategic transformation initiatives.

Data 130
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Transforming Lead Generation in Digital Marketing Agencies

BuzzBoard

Changes in Lead Generation Strategies Used by Digital Marketing Agencies The digital marketing landscape is in perpetual evolution, necessitating digital agencies to stay abreast of the latest lead generation strategies. The transformation of lead generation now takes center stage in digital marketing agencies.

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Does Your Content Marketing Smell?

Increase Sales

Have you considered this sense respective to your current content marketing efforts? Sure, literally no one can smell your attracting efforts via the various social media channels. With a little effort, this smelly marketing can be reversed. The first action is to understand marketing is not selling. Share on Facebook.

Marketing 157
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What’s the Best Way for My Agency to Create Mid-Sized Company Websites?

BuzzBoard

Exploring the Detailed Process Through Which Your Agency Can Streamline the Creation of Websites for Mid-Sized Companies The success of any digital marketing agency hinges not only on its capacity to attract small and local businesses but also on its effectiveness in serving mid-sized companies. Always remember, local is the new global.

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Did Your Decision to Outsource Content Marketing Work?

SBI Growth

This past year, I’ve discuss content marketing with top marketers. Today’s post focuses on 2 marketing leaders in the SaaS industry. At the end, I’ll provide the Insource vs. Outsource Content Marketing Evaluation tool. The marketing leaders’ content goals were the same. Maybe content marketing wasn’t the answer.