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PETER: Enterprise B2B sales is a complex process of which the buying experience is one very important attribute to closely understand. The problem here is structural, B2B marketers continue to hold onto strategies of the past, around industry segments, and channel-specific domain expertise.
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No sales and marketing alignment—due to the lack of native integration between marketing automation and CRM software. Transmitting information in real-time can help your marketing and sales teams communicate better by keeping everyone on the same page. No support for personalized campaigns and multi-channel marketing.
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Fortunately, SugarCRM provides a series of solutions that allows your company to deliver on CX throughout the customer’s journey from marketing to sales and service. Marketing makes maximum use of its position as the first point of contact to gather the information sales teams need to deliver superb CX in their own right.
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