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30 Shocking Influencer Marketing Statistics

Zoominfo

In today’s digital era, innovative marketing tactics have begun to overtake the traditional methods that have worked for years. Take influencer marketing for example. This strategy relies on the power of industry influencers and thought leaders to achieve critical business goals. How effective is influencer marketing?

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45 Top YouTube Channels for Marketing Professionals

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For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. Go check it out!

Channels 220
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How to Use Your Social Media Channel for More Sales

Sales and Marketing Management

Increasing sales via social media content, campaigns and outreach is really important part of a marketing strategy these days. Use influencers for branded content. An influencer sharing a link to your website to relevant demographics can drastically improve your visitor numbers. Consider paid social media marketing.

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How a Marketing Leader Leverages Omnichannel

SBI Growth

As marketing leaders, it makes sense to explore multiple channels to reach your target audience. How do you decide which channels will be worth the. With so many options, it quickly becomes not only expensive but also difficult to manage.

Marketing 287
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A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

Your Exclusive Step-by-Step Guide to the Opportunity-Based Marketing (OBM) Framework That Will Enhance the ABM Strategies Used by Your Marketing and Sales Teams. These steps encompass setting the right goals with selecting the appropriate tactics and channels however, what is the best way to get started?

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How To Use Personas For Better Marketing

Zoominfo

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? Marketers can use buyer personas to build content strategies that speak directly to their targeted audience, and therefore build trust and reliability with customers. Understand Your Target Market.

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5 Must-Follow B2B Sales Influencers

Zoominfo

In a recent post, we explored the qualities that made someone an influencer. We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. In today’s post, we’ve compiled a list of the top sales influencers on our radar.