Sales and Marketing Management
JANUARY 16, 2019
These factors converge to present an opportunity – and challenge – for B2B merchants: adopt an omni-channel sales approach or miss out on significant revenue. In this article, we’ll examine what a comprehensive omni-channel means, the key aspects of an omni-channel approach, and how to support implementation.
SBI Growth
SEPTEMBER 10, 2020
If you are reading this article and you work in the B2B space, you have most likely been inundated with buzzwords surrounding Digital and how it is disrupting your industry: Digital strategy, digital transformation, eCommerce, big data, IoT, AI, and.
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Zoominfo
FEBRUARY 24, 2025
Latent demand represents an industrys underexpressed pain points or business aspirations. This nonobvious demand hides within behavioral data, signals, microtrends, and industry shifts. It discovers that small subsets of users in non-core industries (e.g., And get there before the competition does.) Lets see how.
Sales and Marketing Management
DECEMBER 14, 2020
As a longtime member of the incentives industry, I am often asked what businesses can do to better manage their sales teams and their relationships with their channel partners in the constantly changing world. at a business’ direct sales team) or toward indirect sales channel partners (or both). the Fourth Industrial Revolution.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Cincom Smart Selling
MARCH 6, 2025
The contemporary competitive market poses a formidable challenge to maintain profitability across multiple sales channels. Understanding the Pricing Complexities in Multi-Channel Sales In the hyper-connected marketplace, businesses sell through multiple channelsdirect sales teams, resellers, e-commerce platforms, and distributors.
Nutshell
NOVEMBER 26, 2024
It’s best to manage an affiliate program to have the right kind of partnerships with influencers and bloggers within the industry whom you might leverage to amplify reach and create sales. These influencers, bloggers, or specialists in the industries can be great channels for promoting your products.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! 📆 September 25th, 2024 at 9:30 AM PT, 12:30 PM ET, 5:30 PM BST
Speaker: Chrissy Irvine, VP Customer Success, SmashFly, and Hannah Leary, Customer Success Operations Specialist, SmashFly
For recruitment marketing company, SmashFly, training related to the company’s product and industry are crucial for driving customer success and retention. Self-service options enable students to engage with training on their terms - at a time, location, and pace that works best for them.
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What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. Happier customers. Higher revenue. A healthier bottom line. How to make the most of every campaign.
Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT
So the question is: Will you choose to be an educator in your industry? How to distribute your videos across your channels. For many of us, that means we must become great educators and provide the best answers for our prospects at every stage of their journey. You’ll learn: How to get started with your video marketing strategy.
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
You'll come away with an understanding of what other B2B marketing professionals are doing and actionable insights such as: How marketers in your industry and company size are adjusting marketing budgets and event plans to drive lead generation in spite of COVID-19. Top tactics and channels for reallocating event marketing dollars.
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