Remove Channels Remove Incentives Remove Up-Sell
article thumbnail

Training Incentives Are Vital in the Digital Sales Era

Sales and Marketing Management

As a longtime member of the incentives industry, I am often asked what businesses can do to better manage their sales teams and their relationships with their channel partners in the constantly changing world. A closer look at a sales training incentive program. Why is this a trending incentive initiative? their skills.

article thumbnail

Stop Avoiding layered Incentives (and Learn to Love Them)

Sales and Marketing Management

Teaser: Most channel marketers have a dysfunctional relationship with layered incentives. They know that incenting sales-driving behaviors, such as training and product demo, can make a partner feel more personally invested in selling their products. Tips for coooking up a program that's just right.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Ways To Boost Your Sales Incentive Strategy

Sales and Marketing Management

Author: George Kriza, CEO, MTCPerformance Your organization wants to drive sales with an incentive program. Here are 10 of the most important elements in designing and deploying your next incentive campaign. Are they already in other incentive programs, or is yours the only one they’ll see? How do they view your company?

article thumbnail

CMO: Sales People are Cavemen

SBI Growth

Have they set up their profiles to reflect both their personal and the company brand? Is the profile set up based on your buying process maps? Incent them correctly and you get what you want. Mis-align incentives and you get nothing. Help them sell more, and you gain adoption. Getting the Most from Sales Cavemen.

article thumbnail

3 Ways Technology Can Streamline Your Sales Performance Management Strategy

Sales and Marketing Management

Author: Mike DeLeonardis, President, North America at beqom Seventy-nine percent of companies say that increasing sales productivity is a strategy they’re using to reach growth targets in 2019, but actually meeting this goal may be a challenge as only 35 percent of average-performing sales reps’ time actually goes to selling.

Strategy 223
article thumbnail

Insufficient Leads? How to Boost Campaign Effectiveness

SBI Growth

Engage them and launch cross-sell and up-sell campaigns. The purpose of your campaign is to incent the buyer to act. Are you compelled to cough up more information to get the offer? STEP 10 - CHOOSE YOUR CHANNELS. Choose the channels your target buyer persona frequents. Think single-purpose.

Campaigns 319
article thumbnail

Do You Sell Using a “Push” or “Pull” Strategy?

The Sales Hunter

I believe this approach is totally wrong, and it is the reason why more sales calls wind up going nowhere. When we say “pull,” it refers to creating incentives at the customer level that encourage them to buy the product. The “push” and “pull” concept has been key to marketing for years.

Strategy 241