Insufficient Leads? How to Boost Campaign Effectiveness
SBI Growth
MARCH 21, 2013
The purpose of your campaign is to incent the buyer to act. STEP 10 - CHOOSE YOUR CHANNELS. LinkedIn, Slideshare, Facebook, Twitter, Pinterest? Choose the channels your target buyer persona frequents. If you try solving too many things, you will dilute the campaign message. Think single-purpose. STEP 11 – MEASURE.
Let's personalize your content