Remove Channels Remove Incentives Remove Sales Qualified Lead
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CMO: Sales People are Cavemen

SBI Growth

The marketing lead conversion rate is not even close to a 30% revenue contribution. If you are like most CMOs, here’s the problem: You’re way ahead of Sales. The competencies required by Sales for Marketing to be successful are just not there. The Last Mile of Lead Generation. Before You Meet with the Sales Leader.

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How To Fix Your Sales Problems In The Right Order

SBI Growth

Sales Force Win Rate was flat year over year. 90% of their sales came from 5% of their sales team. The Sales Process was developed 9 years ago. Leads were not being qualified before the sales force engaged. Channel Partners productivity was higher than last years but well short of their original goal.

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Re-energizing sales efforts in a virtual world

Sales and Marketing Management

Our data shows that recognition is an invaluable asset to any sales team. Our survey shows that employees place a high value on recognition they receive from their colleagues, too. As sales leaders, you can encourage and support this peer-to-peer recognition that’s so important to your team.

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Outsourcing Lead Generation: A CMO’s Perspective

Pointclear

There are many factors to consider when deciding whether to do outbound lead generation in-house or to partner with a lead generation services firm. What led you to consider outsourcing lead generation? What for you were the critical success factors you weighed in outsourcing lead generation?

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If Done Right, Your Referral System Won’t Actually Cost a Thing

No More Cold Calling

Sales has always gotten a bad rap, but it’s gotten much worse as sales channels have evolved. I always advise clients against offering incentives for referral business. When you offer a kickback, your referral sources are likely to give you names, not qualified leads. Forget about incentives.

Referrals 289
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10 Best Sales Analytics Software Tools: Turning Data into Revenue

Zoominfo

For todays sales teams, data and signals are the foundation for smarter strategies, better decisions, and consistent growth. But the sheer volume of information available paired with a growing number of outreach channels and tools mean that the real power lies in drawing insights from that pile of data.

Analytics 246
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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.