Cincom Smart Selling

MARCH 6, 2025

The contemporary competitive market poses a formidable challenge to maintain profitability across multiple sales channels. Understanding the Pricing Complexities in Multi-Channel Sales In the hyper-connected marketplace, businesses sell through multiple channelsdirect sales teams, resellers, e-commerce platforms, and distributors.

Margin 48

Margin Channels Maximizer Lead Rank 48

Salesmate

JUNE 4, 2021

One such practice is that of providing sales incentives to the salespeople. What are sales incentives? Call it what you will, incentives are what get people to work harder.” – Nikita Khrushchev . In simple terms, sales incentives are something that motivates your team to wake up in the morning and get to work.

Incentives 105

Incentives Incentive Compensation Motivation 105

Zoominfo

APRIL 17, 2025

ZoomInfo Copilot identifies best-fit contacts who are likely to engage, at the right time, with customized, relevant messaging across multiple channels. Sales and support teams can handle calls, texts, and chats across multiple channels, while built-in automation and 100+ integrations help reduce manual tasks and speed up customer responses.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

The ROI Guy

FEBRUARY 8, 2017

As a result, many companies are looking to channel partners as a more efficient revenue source. A survey reveals that the majority of B2B firms are now generating 60% of their revenue through indirect channels (The 2112 Group). Help them lead conversations that establishes their personal credibility better than your competitors.

Channels 53

Channels ROI Sales Goal Microsoft 53

Zoominfo

APRIL 17, 2018

Boasting an ROI of 4400%, or $44 for every $1 spent ( source ), email marketing remains the go-to channel for leading organizations. Rather than hide the “unsubscribe” button, offer unsubscribers an incentive to stick around– like a discount or an exclusive piece of content.

Lead Rank 224

Lead Rank Lead Scoring Email Marketing Campaigns 224

Zoominfo

MARCH 6, 2019

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. A comprehensive referral marketing program treats referrals like any other marketing channel— which means it includes strategic preparation, targeted decision-making, analysis, and iteration.

Referrals 130

Referrals Marketing Incentive Incentives 130

Vengreso

SEPTEMBER 13, 2024

In this article, I delve into channel sales —a strategy that involves leveraging third-party intermediaries such as dealers and affiliates to distribute products—enabling companies to penetrate new markets without relying on a sizable in-house sales team. Discover how in our latest article by @M_3Jr!

Channels 65

Channels Outsourcing Services Strategy Lead Rank 65

eGrabber

JUNE 4, 2021

Companies nowadays use various marketing channels to reach their prospects. But email marketing always tops the marketing channels that offer the best ROI. If your email marketing ROI is not impressive, we have few strategies to make your campaigns more effective. 4 quick tips to increase your email marketing ROI by 50%.

Email Marketing 74

Email Marketing ROI Marketing Discount 74

Sales Hacker

SEPTEMBER 29, 2023

Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels. This week we are peeling back the layers and digging into which marketing channels have been driving the strongest ROI. So, what is ACTUALLY working?

Top of Funnel 127

Top of Funnel Marketing Ideal Customer Profile Channels 127

Sales Hacker

MARCH 30, 2025

Motivate with gamification and incentives. Integrate cold calling into a multi-channel outreach strategy, ensuring consistency across all touchpoints, including email campaigns and social selling. For example, consolidating standalone tools into one platformand parallel dialers. Align cold calling with broader sales strategies.

Cold Calling 69

Cold Calling Scale Microsoft Ideal Customer Profile 69

Zoominfo

SEPTEMBER 1, 2019

Invest in Multi-Channel Customer Service. Today’s customers interact with brands through a variety of channels, and they expect high-quality service on each one. Establish an Incentive-Based Customer Loyalty Program. Offer Incentives that Speak to Your Customers’ Values. Personalize Your Incentives.

Loyalty 130

Loyalty Customer Incentive Incentives 130

Zoominfo

OCTOBER 13, 2021

Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. Corporate direct marketing channels commonly include highly personalized physical mail, email, social media, and texting campaigns.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

The ROI Guy

JANUARY 15, 2015

And Procurement is getting way more involved in every transaction, with specific incentives to extract discounts from every vendor proposal. Many companies have turned to Negotiation Training to help their sales reps and channel partners try to talk their way out of the discount. The advice from the research?

Discount 81

Discount Negotiation Lead Scoring Lead Rank 81

Nutshell

MAY 26, 2020

Direct mail gives you a golden opportunity to cut through the noise, reach prospects in a unique way, and engage with them on a more personal level than most digital marketing channels. Then you could track conversion rates by the number of calls and website hits you receive from each of those unique channels. Pretty simple, right?

Direct Mail 140

Direct Mail Campaigns ROI How To 140

Zoominfo

MAY 20, 2021

You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. Source: Campaign Monitor 2.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

The Spiff Blog

SEPTEMBER 9, 2022

Losses aren’t shared with the entire company and teams don’t rally in Slack channels to react to losses with flame emojis. To maximize the ROI of losses, treat them as an opportunity to improve your insights, culture, and processes. The post The ROI of Losing: How to Rethink Loss in Sales appeared first on Spiff. Final thoughts.

ROI 83

ROI How To Face-to-face Commission 83

Xactly

JUNE 7, 2018

Incentive Compensation Management (ICM) solutions help companies manage their sales compensation plans and calculate commission payments. Remember, the faster an organization can get their SPM solutions up and running, the faster the ROI.). How quick will the deployment and implementation process be? Integration is Key.

Compensation 60

Compensation Incentives Incentive Data 60

Sales Evangelist

JUNE 11, 2019

Sales is equal parts art and science and one of the keys to success is leveraging sales incentive data to increase performance and ROI. Jason Atkins is the founder of 360 Insights, a software platform that enables large brands to execute all of their channel incentive strategies.

Incentives 40

Incentives Incentive ROI Data 40

Highspot

MAY 15, 2025

A well-thought-out enablement strategy turns your channel sales partners into confident sellers who can represent your brand with real impact. A channel partner enablement program improves sales efficiency, broadens market reach, standardizes sales processes , and builds stronger relationships backed by real outcomes like higher win rates.

Webinar Metrics 52

Webinar Metrics Strategy Ideal Customer Profile How To 52

Cincom Smart Selling

MARCH 2, 2025

100 17659 0 17659 0 0 4631 0 --:--:-- 0:00:03 --:--:-- 4631 Maintaining price consistency across multiple sales channels, including self-service portals, mobile apps, and direct sales interactions. Offering loyalty-based pricing incentives, encouraging repeat purchases, and increasing lifetime customer value.

Scale 48

Scale Lead Rank Discount ROI 48

Hubspot Sales

JULY 29, 2022

With an analytics dashboard, channel managers can find out which partners are the most successful, and which ones need more support or guidance. Best for: Technology companies with a channel program looking for a quick solution to manage partners. This platform also has two-way data sync with HubSpot.

Scale 122

Scale Hubspot Referrals Top of Funnel 122

Sales Hacker

APRIL 22, 2025

15:08 Building campaigns that fuel your narrative across every channel. 15:08 Building campaigns that fuel your narrative across every channel. Package it up into a campaign and then leverage that campaign in all of your different channels. We had, very thoughtful ad messaging, end to end for all of our different channels.

Paid Content 93

Paid Content Top of Funnel Webinar Metrics Marketing 93

Allego

FEBRUARY 6, 2025

This competitive nature is a powerful force that, when properly channeled through, can transform ordinary tasks into engaging challenges that drive extraordinary results. Before implementing these competitions, it’s crucial to secure proper funding for rewards and SPIFFs [sales performance incentive funds].

Hiring 62

Hiring Face-to-face Competition Energy 62

Sales and Marketing Management

MARCH 8, 2020

What are the incentives for B2B companies to invest in AI (other than their competitors may be doing so)? Additionally, things like AI-powered email marketing and chatbots can help B2B teams improve ROI by automating conversations that significantly increase customer responses, Venkata says. What AI is not.

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

Allbound

MAY 28, 2019

6 Ways to See Real Growth in Your Channel this Spring. Your channel partner program is sure to be a beneficial stream of revenue for your company, but there are rainy days to balance out the great ones. I have and it’s almost as fun as losing a channel partner. Give your partners the incentive to grow. Let it Grow.

Channels 71

Channels Incentive Incentives Analytics 71

Sales Hacker

NOVEMBER 16, 2021

As a business grows, so will its lead generation channels and strategies. Automated lead generation is about using tools which are powered by AI and machine learning to create lead generation systems across all your inbound and outbound channels. Lead generation is the lifeblood of any business. What is lead generation automation?

Paid Content 126

Paid Content Lead Generation Lead Scoring Lead Rank 126

CloserIQ

OCTOBER 30, 2018

You can also get insights into how your sales team is using (or not using) content, if they’re nurturing leads, how quickly they’re following up with customer requests, what their daily behaviors are, and which channels they use most to communicate with prospects. Include sales incentives and recognition as part of an ongoing sales program.

Training 98

Training Top of Funnel Scale Sales Enablement 98

Sales Hacker

FEBRUARY 17, 2022

With revenue intelligence technology working for them, companies have a much more complete picture of their customers, which always boosts ROI on any sales initiatives. SSE tools may look good on paper, but it’s difficult for B2B companies to gauge the ROI on these investments. Sales force automation (SFA).

Top of Funnel 103

Top of Funnel Lead Scoring Lead Rank Forecasting 103

Crunchbase

MARCH 27, 2020

“Real-time, open lines of communication with the broader company facilitates cross-functional alignment and the ability to address customer challenges in a thoughtful and proactive way across all channels, including marketing, social media, and other consumer content,” added head of business development and sales, Neal Patel.

Face-to-face 125

Face-to-face Top of Funnel SalesForce Sales Leadership 125

OpenSymmetry

JANUARY 2, 2018

The main issue is a lack of visibility which leads to an unknown total cost of sales and lower ROI than expected from sales compensation. Lack of visibility not only leads to poor results from incentive compensation initiatives, but it could cause future financial and legal issues if payments are inaccurate.

Compensation 56

Compensation Incentive Incentives Commission 56

The ROI Guy

JUNE 29, 2015

Procurement specialists’ incentive pay is now directly tied to the discounts they can extract from each vendor. Way before renewal time, your sales reps and customer success managers should be quantifying the realized ROI from the investment. Don’t take our word for it.

Discount 83

Discount Lead Rank Proposal ROI 83

Cience

NOVEMBER 6, 2019

Why has a multi-channel approach become more important? Buying is now a continuous and dynamic process in most industries, not a linear funnel ; it’s an on-going motion picture, not a selfie or snapshot in one channel. Multi-channel selling is required here and in most industries. Buying a car is an example. Answer: Yes.

Channels 42

Channels Marketing Retail How To 42

Nutshell

JANUARY 30, 2020

ROI Metrics : Measuring how much money is being spent on specific marketing campaigns versus how much revenue is generated. Tracking the effectiveness of landing pages, web forms, and the quality of their leads allows marketers to make budgetary decisions related to their advertising and marketing channels. It’s a win-win!

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

Smooth Sale

APRIL 15, 2024

Implement a loyalty program : Reward your loyal customers with exclusive offers, discounts, or incentives. Understand their demographics, interests, and pain points, allowing you to tailor your messages and choose the most appropriate marketing channels. Use this feedback to make necessary product, service, or process adjustments.

Small Business 127

Small Business Small Business Advertising Advertising 127

Xactly

JUNE 6, 2018

Nearly 70 percent of Xactly customers use Salesforce to manage their sales force compensation plans, and Salesforce is a long-standing Xactly customer (since 2010), using Xactly Incent to manage more than 15,000 payees on compensation plans. Partner Operations – enables partner channel. See the Xactly Advantage for Yourself.

SalesForce 53

SalesForce Webinar Metrics Compensation Incentive 53

Cincom Smart Selling

JANUARY 31, 2025

Prioritize critical areas with the highest ROI, and scale gradually as budget permits. Collaborate with financial teams to secure funding and ensure ROI-driven decision-making throughout the process. Offer incentives for continuous learning and certifications to ensure employees are prepared for evolving technological demands.

Lead Rank 48

Lead Rank Scale Analytics Loyalty 48

Allbound

SEPTEMBER 12, 2018

As AppDirect co-CEO Daniel Saks points out , “80% of on-premise software vendors operate a channel program to enable other companies to sell their products, while only 20% of SaaS vendors operate similar programs.” Higher tiers also include referral bonuses, product discounts, and a dedicated channel manager.

Commission 112

Commission Referrals Marketo Hubspot 112