Zoominfo

SEPTEMBER 4, 2019

Invest in multi-channel customer service. Today’s customers interact with brands through a variety of channels, and they expect high-quality service on each one. In order to maintain consistent customer service and avoid errors, brands must invest in a comprehensive, multi-channel customer service strategy.

Loyalty 206

Loyalty Customer Incentive Incentives 206

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. ZoomInfo Copilot identifies best-fit contacts who are likely to engage, at the right time, with customized, relevant messaging across multiple channels. The bad news?

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Sales and Marketing Management

JUNE 29, 2020

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt?— shifting and aligning priorities (support), implementing new, more impactful channel strategies (enable) and leveraging the right solutions (engage). Reinforce channel support.

Engineering 156

Engineering Revenue Incentive Incentives 156

Hubspot Sales

JUNE 5, 2019

What is channel sales? In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly. The Definition of Channel Sales.

Channels 111

Channels Lead Rank Hiring Lead Scoring 111

Zoominfo

MARCH 6, 2019

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. A comprehensive referral marketing program treats referrals like any other marketing channel— which means it includes strategic preparation, targeted decision-making, analysis, and iteration.

Referrals 197

Referrals Ideal Customer Profile Marketing Incentive 197

Openview

MARCH 15, 2019

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Channel Sales versus Direct Sales – The Good and the Bad. Channel – Cons.

Channels 129

Channels Scale Hiring Lead Rank 129

Allbound

OCTOBER 16, 2019

Incentive programs are critical to any successful channel sales model. By inspiring or rewarding certain behaviors in your partners, incentives can help steer the course for any successful business relationship. Bronze partners may need stronger incentives than those offered to your gold partners. Switch up the reward.

Incentive 57

Incentive Incentives Channels Referrals 57

Sales and Marketing Management

FEBRUARY 24, 2021

Choose a primary content channel (like a blog, social media platforms, or a podcast), and focus on creating content that is: High-quality. If you’re not already active on social media, it’s past time to take advantage of this free and potentially life-changing resource. Informational. SEO-friendly. Build Your Brand on Social Media.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

Allbound

APRIL 1, 2020

It’s one of those buzzwords that’s thrown around a lot in the channel world. And what specifically should you be doing to build a channel ecosystem? The same goes for a channel ecosystem. A healthy channel ecosystem is interconnected, cohesive and supportive. Utilize incentive programs like SPIFs and MDFs.

Channels 89

Channels How To Promotion Pivotal 89

The Spiff Blog

AUGUST 19, 2022

The only remedy is a formal incentive communication strategy. This post will show you how to deconstruct your current sales compensation process to ultimately build a more effective incentive communication strategy. Map out an incentive communication step to align with each step of your sales comp process. Let’s dive in!

Incentive 81

Incentive Incentives Compensation Commission 81

Sales and Marketing Management

SEPTEMBER 14, 2020

Sales resources became more involved in serving customers, while service resources create more value from customer relationships. . Sales leaders in conjunction with sales operations and finance are evaluating quotas, incentive compensation plans and sales processes to identify issues and proactively take steps to reassure sellers.

SAP 207

SAP Compensation Face-to-face Analytics 207

SBI Growth

FEBRUARY 19, 2014

With indirect selling channels, it’s tempting to leave the partners to their own devices. Objectively evaluating partners makes resource allocation investment much easier. For instance, some of these resource investments may be: Co-op Dollars. SPIFFs, Discount Multipliers and other incentives. Partner Investments.

How To 219

How To Analysis Objections Incentives 219

Vengreso

JULY 29, 2024

Have you heard about how important channel sales partners are? In this article we cover different kinds of channel sales partners, why they’re good, and how to work well with them. Plus, working with channel sales partners has other benefits like growing your market. Each one has a special job in selling products.

Outsourcing Services 68

Outsourcing Services Channels Webinar Metrics Strategy 68

Vengreso

JANUARY 9, 2025

Identifying the primary goal is crucial as it directly informs the structure, incentives, and overall dynamics of the contest. Develop Compelling Incentives for Sales Reps Sales employees are the driving force behind any sales contest. Evaluate the effectiveness of the contest structure, incentives, and engagement strategies.

Incentive 66

Incentive Incentives How To Sales Qualified Lead 66

Vengreso

SEPTEMBER 13, 2024

In this article, I delve into channel sales —a strategy that involves leveraging third-party intermediaries such as dealers and affiliates to distribute products—enabling companies to penetrate new markets without relying on a sizable in-house sales team. Discover how in our latest article by @M_3Jr!

Channels 66

Channels Outsourcing Services Strategy Lead Rank 66

No More Cold Calling

SEPTEMBER 21, 2017

She’d been there … as a customer of incentive compensation and a lover of performance management. ” That bulldog-like tenacity and loyalty make women in sales trusted resources for their customers. Ellen is an engineer turned vice president of channel sales. Ellen the Alpha.

Cold Calling 266

Cold Calling Loyalty Account Intent 266

Sales and Marketing Management

MAY 14, 2017

Cloud computing has enabled this transition by spurring an exponential increase in the number of channel partners successfully reselling your products. Although this means greater market reach, many partners lack the resources or incentive structure to report back timely and precise information.

Incentive 120

Incentive Incentives Channels Top of Funnel 120

Zoominfo

JULY 1, 2018

Even better than trying to control negative reviews, offer an incentive to customers who leave positive reviews of your product online. This concept extends beyond review sites to social channels. Use your own voice to share high-quality resources that offer real value to your network. Implement a social listening strategy.

Buyer 190

Buyer Social Media Social Selling Incentive 190

SBI

NOVEMBER 2, 2017

Model N provides solutions for Finance and Channel Management to create, implement and manage channel incentive programs like rebates and MDF, and Channel Data Management solutions that provide clear visibility into sales out and sell through data, all working together to better align manufacturers and their channels partners to maximize revenues.

Revenue 131

Revenue Lead Rank SAP Maximizer 131

eGrabber

FEBRUARY 26, 2025

Sales Enablement Sales enablement means giving your sales team the right tools and resources. Align Incentives with Strategies That Boost Sales Motivating your sales team with the right incentives can drive better sales performance. Transparent Communication: Clearly explain sales targets and how incentives are earned.

Closing 52

Closing Top of Funnel Ideal Customer Profile Incentive 52

Cincom Smart Selling

FEBRUARY 9, 2016

In many ways, managing multiple sales channels is like climbing that mountain—it looks easy until you really get into the process, and then the challenges and difficulties become all too apparent. If you currently manage a multi-channel operation, you know how naïve this statement sounds. You Need Channel Management.

Channels 83

Channels Sales Management Sales Qualified Lead Collateral 83

Allbound

DECEMBER 18, 2019

Being a channel manager isn’t an easy job. While a Google search will provide plenty of “best practices” for channel management, we wanted to take a deeper dive. In this post, we sought advice from leaders that are on the front lines of channel management. We spoke with three channel leaders from different industries.

Channels 83

Channels Face-to-face Intent Data Intent 83

SalesFuel

MARCH 18, 2025

The real incentive to use the PTO benefit is to see the boss taking time off. Last year, a study found that only 29% of executives are fully supporting messaging to promote the use of mental health resources. Mentioning these benefits on group chat channels and in company meetings, can be a great reminder about their availability.

Hiring 59

Hiring Retention Apparel Face-to-face 59

Zoominfo

SEPTEMBER 1, 2019

Invest in Multi-Channel Customer Service. Today’s customers interact with brands through a variety of channels, and they expect high-quality service on each one. The chatbot responds to the customer’s inquiry with personalized messages, analyzes their responses, and points the customer to the helpful resources they’re looking for.

Loyalty 130

Loyalty Customer Incentive Incentives 130

Zoominfo

MARCH 6, 2019

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. A comprehensive referral marketing program treats referrals like any other marketing channel— which means it includes strategic preparation, targeted decision-making, analysis, and iteration.

Referrals 130

Referrals Marketing Incentive Incentives 130

Pointclear

MAY 10, 2012

Christopher has served as editor-in-chief or senior editor with Meeting News, Corporate & Incentive Travel, and Life Extension. Social Media’s Maturing: In-House Resources & Social Advertising. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” Stay Tuned.

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

Zoominfo

OCTOBER 6, 2020

You have a strong solution to go along with a solid stream of both inbound and outbound activity, which prompted you to split the team by each channel to maximize meeting creation (and hopefully pipeline!). For instance, do peers use the person in question as a resource? When They Ask About Expectations and Incentives.

Lead Rank 169

Lead Rank Lead Scoring Marketing Qualified Lead Leads 169

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

Top of Funnel 129

Top of Funnel Marketing Ideal Customer Profile Channels 129

Sales Hacker

JANUARY 30, 2024

MQLs aren’t created equal Depending on the channel or entry point, MQLs convert to pipeline at vastly different rates. Similarly, direct traffic and paid social channels yield significantly different outcomes. In today’s fiercely competitive market, time is an invaluable resource that should be used wisely.

Lead Rank 124

Lead Rank Marketing Qualified Lead Pipeline Top of Funnel 124

Partners in Excellence

JUNE 15, 2020

We know customers educate themselves through multiple channels and sources–not just a web site, not just through sales people. Our engagement strategies have to be multi-channel. We have to learn how to create a consistent customer experience across each channel the customers want to be engaged.

Channels 103

Channels Skype Face-to-face Social Media 103

Cincom Smart Selling

MARCH 11, 2016

As a channel manager, you know that your indirect sales channel can be an excellent source of revenue. Unfortunately, it can also introduce new elements of chaos into your organization that extend beyond the channel management team. Channel Challenges. Are our sales incentives working? So what’s a manager to do?

Channels 54

Channels Video Face-to-face Licensing 54

Sales Hacker

JUNE 6, 2022

At first glance, it seems there’s a significant opportunity for you to unlock and capture more revenue through partnerships and indirect channels. We help teams to streamline acquisition, on-boarding, training, engagement, resource sharing, link generation, lead submission, incentives, payouts, etc. Kristina’s Rewrite.

Scale 104

Scale Referrals Incentive Incentives 104

Xactly

JUNE 7, 2018

Incentive Compensation Management (ICM) solutions help companies manage their sales compensation plans and calculate commission payments. When applications aren’t easy to get up and running, organizations lose time and resources.

Compensation 60

Compensation Incentive Incentives Data 60

Sales Hacker

SEPTEMBER 6, 2022

In this article, I’ll walk you through my step-by-step process of setting goals for sales reps — with a special focus on retail employees and the power of sales incentives and gamification. A – Achievable: Given your historical data, current market trends, and your resources, your team can realistically achieve this goal.

Retail 127

Retail Motivation Training Incentive 127

Hubspot Sales

JULY 29, 2022

With an analytics dashboard, channel managers can find out which partners are the most successful, and which ones need more support or guidance. Best for: Technology companies with a channel program looking for a quick solution to manage partners. This platform also has two-way data sync with HubSpot.

Scale 122

Scale Hubspot Referrals Top of Funnel 122

Troops

OCTOBER 3, 2018

Teams know that their numbers are on display and will be posted in this channel at 4 p.m. When changes happen, we communicate these changes with a variety of training resources like videos and detailed documentation in Guru, and alert our teams of the change and supporting documentation over email and Slack. every single day.”.

Hiring 103

Hiring Motivation SalesForce Incentive 103

Sales Hacker Training

APRIL 1, 2025

The exact playbook to move from SMB to enterpriseincluding partner enablement, segmentation, and incentive design. Um, and, uh, we bought that company and, uh, we also bought another small company out of Europe for ERP, and it was almost all channel, in fact, probably safe to say, 90% through channel. Was it different?

Scale 71

Scale Microsoft Enterprise Enterprise 71