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We’ve found through internal research — and validated with sellers and marketers — that champions moving to new companies are among the very best intentsignals. ZoomInfo’s size allows us to invest in this high-value intent in a way that no one else can match. 1 for buyer intent by G2. We generate over 1.2
ZoomInfo’s SalesOS platform is the clear leader, supplying GTM teams with over 80 million direct dial contacts, 140 million email addresses, and millions of intentsignals across more than 11,000 topics. That means getting the best possible B2B contact data.
A recent McKinsey survey found that 80 percent of B2B decision-makers consider omnichannel selling—including a mix of remote and in-person meetings, digital self-service and conversations across email and social apps—just as effective as traditional sales channels, if not more effective. Top performers identify buyer intentsignals.
Metrics such as the source of the lead, the content they engaged with or their demographic information can shed some light on which channels are generating the most qualified leads. Consider offering an incentive for qualified referrals to help encourage existing customers to spread the word.
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