Zoominfo

MARCH 21, 2025

From refining your teams techniques to reinforcing best practices, coaching tools are essential to how modern teams train, grow, and win. Vendor Support : Is onboarding, training, and customer service included? The platform provides tools for content management, training, and buyer engagement.

Sales Coaching 130

Sales Coaching Software Software Coaching 130

Sales and Marketing Management

OCTOBER 15, 2020

Author: Paul Nolan As with everything else in 2020, many B2B companies’ relationships with channel partners, which are critical to their success, have been disrupted. The “surprise and delight” treatment that is widely used to keep internal employees engaged is equally effective with channel partners.

Channels 120

Channels Trade Show Closing Incentive 120

Sales and Marketing Management

MAY 17, 2020

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt – shifting and aligning priorities (SUPPORT), implementing new, more impactful channel strategies (ENABLE) and leveraging the right solutions (ENGAGE). ENGAGE: Leverage the Right Engagement Tools to Drive Sales.

Engineering 207

Engineering Revenue Incentives Incentive 207

Nutshell

NOVEMBER 26, 2024

Affiliate management involves finding and managing partners, which promote your brand in exchange for commission or other incentives. These influencers, bloggers, or specialists in the industries can be great channels for promoting your products. Guidance would help them perform better and thus increase sales.

Commission 117

Commission How To Promotion Campaigns 117

SBI Growth

AUGUST 13, 2013

Or training to add emerging practices to your sellers’ skill sets. Or sales recruiting to staff a new go-to-market channel. But, the SPIFF incentive didn’t completely go to the sales rep. A percent of SPIFF incentive was held back for funding the SFE effort. They would record the training events for future use.

Hiring 288

Hiring Incentives Incentive Benefit 288

No More Cold Calling

AUGUST 1, 2019

Sales has always gotten a bad rap, but it’s gotten much worse as sales channels have evolved. Put a referral system in place, with training, metrics, and accountability for results. I always advise clients against offering incentives for referral business. Forget about incentives. We all know why. What’s the alternative?

Referrals 289

Referrals System Cold Calling Social Media 289

Zoominfo

SEPTEMBER 4, 2019

Invest in multi-channel customer service. Today’s customers interact with brands through a variety of channels, and they expect high-quality service on each one. In order to maintain consistent customer service and avoid errors, brands must invest in a comprehensive, multi-channel customer service strategy.

Loyalty 206

Loyalty Customer Incentive Incentives 206

Cincom Smart Selling

MARCH 6, 2025

The contemporary competitive market poses a formidable challenge to maintain profitability across multiple sales channels. Understanding the Pricing Complexities in Multi-Channel Sales In the hyper-connected marketplace, businesses sell through multiple channelsdirect sales teams, resellers, e-commerce platforms, and distributors.

Margin 48

Margin Channels Maximizer Lead Rank 48

Hubspot Sales

JUNE 5, 2019

What is channel sales? In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly. The Definition of Channel Sales.

Channels 111

Channels Lead Rank Hiring Lead Scoring 111

Salesmate

JUNE 4, 2021

One such practice is that of providing sales incentives to the salespeople. What are sales incentives? Call it what you will, incentives are what get people to work harder.” – Nikita Khrushchev . In simple terms, sales incentives are something that motivates your team to wake up in the morning and get to work.

Incentive 105

Incentive Incentives Compensation Motivation 105

Openview

MARCH 15, 2019

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Channel Sales versus Direct Sales – The Good and the Bad. Channel – Cons.

Channels 129

Channels Scale Hiring Lead Rank 129

Sales and Marketing Management

JUNE 29, 2020

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt?— shifting and aligning priorities (support), implementing new, more impactful channel strategies (enable) and leveraging the right solutions (engage). Reinforce channel support. Are you digital-ready?

Engineering 156

Engineering Revenue Incentive Incentives 156

Allbound

OCTOBER 16, 2019

Incentive programs are critical to any successful channel sales model. By inspiring or rewarding certain behaviors in your partners, incentives can help steer the course for any successful business relationship. Bronze partners may need stronger incentives than those offered to your gold partners. Switch up the reward.

Incentive 57

Incentive Incentives Channels Referrals 57

Sales and Marketing Management

JULY 20, 2020

As was common at the time, the main sales channel was an on-the-ground sales force. Yet as the digital age dawned and consumers gained on-demand access to any product imaginable (including food storage products sold by competitors), Tupperware continued to rely heavily on offline channels. Train them. Inspire them.

Face-to-face 194

Face-to-face Social Media Channels Lead Rank 194

Cincom Smart Selling

FEBRUARY 21, 2025

However, the true power of CPQ lies in proper training. A well-trained sales team can navigate the system effortlessly, configure products accurately, and apply pricing rules without errors. Without the right training, inefficiencies and mistakes can slow down the sales cycle, leading to lost opportunities.

Training 48

Training Closing Discount Lead Rank 48

Allbound

APRIL 1, 2020

It’s one of those buzzwords that’s thrown around a lot in the channel world. And what specifically should you be doing to build a channel ecosystem? The same goes for a channel ecosystem. A healthy channel ecosystem is interconnected, cohesive and supportive. Utilize incentive programs like SPIFs and MDFs.

Channels 89

Channels How To Promotion Pivotal 89

Score More Sales

MARCH 8, 2012

Channel partners, strategic partners and referral partners all can affect revenue in your pipeline. There are many connections you have, whether in your channels, through other distribution arrangements, and with direct individuals who can impact deals and the bottom line. Do they have any incentives to work hard? It is job #1.

Pipeline 203

Pipeline Referrals Channels Buying Cycle 203

Sales Hacker

SEPTEMBER 6, 2022

In this article, I’ll walk you through my step-by-step process of setting goals for sales reps — with a special focus on retail employees and the power of sales incentives and gamification. Maintain 99%+ customer satisfaction on all channels. Here are some examples of sales training games: 1. Step 1: Set a SMART goal structure.

Retail 126

Retail Motivation Training Incentives 126

eGrabber

FEBRUARY 26, 2025

Key Takeaways Sales performance has many parts: It needs a clear sales strategy, strong sales training, smart sales coaching, and proven sales techniques to get results. Coach and equip your people: Sales managers and sales leaders must invest in sales training and one-on-one coaching.

Closing 52

Closing Top of Funnel Ideal Customer Profile Incentives 52

Sales and Marketing Management

MAY 18, 2018

The trick is to keep the communication channels open. has nearly 20 years of experience in the event, incentive and recognition arenas. ITA Group creates and manages recognition and incentive programs that align and motivate people. Together, these factors define your purpose, which drives the design of the experience. .

B2B 221

B2B Customer Social Media Face-to-face 221

Sales Hacker Training

JANUARY 7, 2025

And I know you’ve had some great experience, particularly while you were at AWS, running different partner sales, channel sales. And to be fair, the funny part is I started in the channel in hardware. And I still think that it is a sort of a loosely defined role in software, at least at like kind of earlier stage companies.

Ideal Customer Profile 124

Ideal Customer Profile Outsourcing Services Customer Lead Rank 124

Vengreso

JULY 29, 2024

Have you heard about how important channel sales partners are? In this article we cover different kinds of channel sales partners, why they’re good, and how to work well with them. Plus, working with channel sales partners has other benefits like growing your market. Each one has a special job in selling products.

Outsourcing Services 68

Outsourcing Services Channels Webinar Metrics Strategy 68

Sales and Marketing Management

FEBRUARY 8, 2021

By utilizing the personality aspect video has to offer, trust and connection can be built quicker and more effectively with customers, prospects and channel partners. Managers and HR leaders can use video for recruiting or training initiatives, to elaborate on your company’s mission or kick off an incentive program.

Video 156

Video Face-to-face Social Media Incentives 156

BrainShark

JULY 9, 2022

Channel partners are more likely to sell products when they are familiar with them and recognize their value. So to increase mindshare, you need to make it really easy for your channel partners to learn about your products as part of their daily workflow. The right channel partner training software can help with this.

Channels 62

Channels Software Software Training 62

Zoominfo

JULY 1, 2018

69% of sales professionals are self-taught and have no active social selling training program in place ( source ). 30% of companies say their social selling training needs ‘a complete overhaul’ ( source ). This concept extends beyond review sites to social channels. If you identify with any of the statistics above, keep reading.

Buyer 190

Buyer Social Media Social Selling Incentives 190

SBI Growth

FEBRUARY 19, 2014

With indirect selling channels, it’s tempting to leave the partners to their own devices. Product Training and Enablement Efforts. SPIFFs, Discount Multipliers and other incentives. It is truly unique to each business and certainly not industry specific. This is where the Partner Attractiveness Tool comes into play.

How To 219

How To Analysis Objections Incentives 219

Pointclear

JUNE 27, 2011

In 2010, Karen was one of CRN’s "Power 100: The Most Powerful Women of the Channel," and CenterBeam was recognized in 2009 as one of five finalists for the Marketing Department of the Year award by the American Business Awards. Could you share an example of market identification activity? Watch out for pay-for-lead approaches.

Outsourcing Services 219

Outsourcing Services Lead Generation Lead Rank Marketing Qualified Lead 219

Allbound

DECEMBER 18, 2019

Being a channel manager isn’t an easy job. While a Google search will provide plenty of “best practices” for channel management, we wanted to take a deeper dive. In this post, we sought advice from leaders that are on the front lines of channel management. We spoke with three channel leaders from different industries.

Channels 83

Channels Face-to-face Intent Data Intent 83

Vengreso

SEPTEMBER 13, 2024

In this article, I delve into channel sales —a strategy that involves leveraging third-party intermediaries such as dealers and affiliates to distribute products—enabling companies to penetrate new markets without relying on a sizable in-house sales team. Discover how in our latest article by @M_3Jr!

Channels 66

Channels Outsourcing Services Strategy Lead Rank 66

Cincom Smart Selling

FEBRUARY 9, 2016

In many ways, managing multiple sales channels is like climbing that mountain—it looks easy until you really get into the process, and then the challenges and difficulties become all too apparent. If you currently manage a multi-channel operation, you know how naïve this statement sounds. You Need Channel Management.

Channels 83

Channels Sales Management Sales Qualified Lead Collateral 83

No More Cold Calling

SEPTEMBER 21, 2017

She’d been there … as a customer of incentive compensation and a lover of performance management. Ellen is an engineer turned vice president of channel sales. Before any meeting or presentation, she conducts extensive research and structures her train of thought so she can speak with confidence. Ellen the Alpha.

Cold Calling 266

Cold Calling Loyalty Account Intent 266

CloserIQ

OCTOBER 30, 2018

If you consider sales training to be the first of several steps toward boosting profits, it’s easy to see why it’s such a crucial investment. Sales training lays the foundation for future revenues by increasing your team’s satisfaction, loyalty and competence, all of which improve their interaction with the customer.

Training 98

Training Top of Funnel Scale Sales Enablement 98

Sales Hacker

MARCH 30, 2025

Equip your team with the right tools (and training!). Motivate with gamification and incentives. Integrate cold calling into a multi-channel outreach strategy, ensuring consistency across all touchpoints, including email campaigns and social selling. Invest in platforms and tools that streamline cold calling efforts.

Cold Calling 71

Cold Calling Scale Microsoft Ideal Customer Profile 71

Zoominfo

SEPTEMBER 1, 2019

Invest in Multi-Channel Customer Service. Today’s customers interact with brands through a variety of channels, and they expect high-quality service on each one. Provide Ongoing Customer Education and Training. We don’t simply refer to product training materials and educational content.

Loyalty 130

Loyalty Customer Incentives Incentive 130

Sales Hacker Training

AUGUST 10, 2021

In this episode of the Sales Hacker podcast, we have Keith Daw , VP of GSD and Trainer at McDonell Consulting Group , where he ‘Gets Stuff Done’ and teaches the Sandler Training methodology. Know why you’re training your team before you start. Training during the last 15+ months [10:43]. powered by Sounder. Sam’s Corner [28:12].

Training 119

Training Scale Webinar Metrics Face-to-face 119

Cincom Smart Selling

MARCH 1, 2016

As a manufacturer, you know the important role of your channels. The ability to sell indirectly through channels gives you the ability to focus on what you do best: developing, designing and producing a product. Channel managers face many challenges, but some are more prevalent than others. Lack of visibility into the channel.

Channels 54

Channels Segment Face-to-face Collateral 54

Hubspot Sales

JULY 29, 2022

About: Allbound is a self-service e-learning platform designed specifically to onboard and train partners to work with your company. You can share materials training, sales and marketing collateral, deal registration, and opportunity management, and follow the entire partner lifecycle from onboarding to deal registration.

Scale 122

Scale Hubspot Referrals Top of Funnel 122