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Defining terms of engagement for inbound leads means denoting when, how, and where a rep should respond to an inbound lead. Technology provides multiple potential channels for response: Website chat. Ideally, most if not all of these channels will be used to engage an inbound prospect. Social Media.
Inboundsalesteams have an advantage here because customers coming in through the inboundchannel have volunteered their information and are waiting to be contacted. For outbound sales, this is the biggest hurdle. If done incorrectly, this can come across as spammy or creepy.
The sales strategy you should use will depend on a number of variables, including the type of business you run, your average deal size, and how aware customers are about the solutions you offer. Inbound or outbound? In the following paragraphs, we share a framework for determining which sales method is right for you.
In technical terms, inboundsales is a sales methodology that prioritizes the needs, challenges, goals, and interests of individual buyers. Imagine you are selling a software product that solves some technical issues of an individual. Sales Engagement tool. Duration of Purchase Decision.
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