Remove Channels Remove Hubspot Remove Webinar Metrics
article thumbnail

Should You Use Pinterest for B2B Marketing? Yes or No in 5 Minutes

SBI Growth

Being visible on Pinterest gives you an additional marketing channel to reach more people. So does Pinterest have the right audience for your business? Breaking down the recent pew Internet research study, women are about 5x as likely to be on the site as men. Post your eBooks, whitepapers, infographics and webinars.

B2B 332
article thumbnail

The Phrase of the Year Is Seller Access

No More Cold Calling

Instead of doubling down on automated emails, phone calls, and LinkedIn invitations, now is the time to take a step back, thoughtfully analyze your prospecting approaches, and prioritize the most effective of all lead generation strategies: Getting referrals from clients. Earn the Right to Ask. Referrals are based on trust.

Referrals 323
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Examples of Creative B2B Marketing Initiatives

Zoominfo

As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience. Overall, Philips reported an increase in conversation, social mentions, and overall activity surrounding their brand among their intended audience of medical experts.

Examples 208
article thumbnail

Combo Article Friday - Finding New Business and Sales

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan I wrote an article for the Sales Blog over at Hubspot on how Inbound Marketing has really been around, like, forever. I''ll be speaking near you over the next two months: WEBINAR: Leading the Ideal Sales Force Part 1 Wednesday, February 5, 11 AM ET Register: [link]. 3 Critical Conversations.

Hiring 199
article thumbnail

The Ultimate Guide to Channel Sales

Hubspot Sales

What is channel sales? In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly. The Definition of Channel Sales.

Channels 111
article thumbnail

The Ultimate Guide to Sales Strategy

Hubspot Sales

Every sales team needs sales strategies, and a strong sales strategy plan builds the foundation for a cohesive, successful sales team and organization. Sales strategies also align salespeople on shared goals and empower them to do their best work — keeping them happy and successful, too. Performance and Measurement Procedures.

article thumbnail

Channel Sales for SaaS: What It Is, When it Works, and How to Build Your Own

Openview

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Channel Sales versus Direct Sales – The Good and the Bad.

Channels 129