Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

Zoominfo

FEBRUARY 18, 2025

ZoomInfo ZoomInfos Go-to-Market Intelligence platform enhances outbound sales call tracking by providing unmatched B2B data, real-time insights, and AI-driven automation. HubSpot Sales Hub HubSpot Sales Hub provides a unified sales CRM with call tracking, engagement tools, and pipeline management. Seamless CRM integration.

Outbound 130

Outbound Software Software Buyer Intent 130

Hubspot Sales

APRIL 13, 2020

Well, one way is to look for some assistance from your marketing department. Here is some advice from HubSpot sales reps on how to work with a marketing department to create better sales content. The quality of sales content rests, in large part, on the insight sales teams can offer their marketing departments.

Hubspot 127

Hubspot Marketing How To Channels 127

Sales Hacker

MAY 21, 2024

Daniel Zarick is the Co-Founder and CEO of Arrows, a collaborative customer onboarding tool built specifically for teams using HubSpot. With funding from Gradient Ventures, HubSpot Ventures, and GTMfund, Arrows. is well-positioned to become a major player in the HubSpot ecosystem. It’s flexible, scalable ABM built for you.

Hubspot 123

Hubspot Marketing Account Based Marketing LinkedIn 123

Hubspot Sales

AUGUST 7, 2024

Today I'll walk you through the most popular SaaS CRM solutions on the market to help you find the best tool for your needs. The CRM market size is expected to grow to $262.74 You could say that CRMs are built by SaaS for SaaS (since every CRM uses its own product), even though they market to all businesses. User Experience.

Software 115

Software Software CRM Oracle 115

Zoominfo

DECEMBER 20, 2024

These tools are now essential for companies looking to maintain a competitive edge in a demanding market. ZoomInfo ZoomInfo provides an advanced go-to-market intelligence platform that accelerates sales and empowers GTM teams with comprehensive data and advanced tools.

Scale 130

Scale SalesForce Analytics Hubspot 130

Hubspot Sales

JULY 30, 2024

That‘s why HubSpot recently surveyed over 200 business owners to get a pulse on the current state of entrepreneurship — a report that covers key elements like business owners’ motivations, their pain points, the various strategies they leverage, and plenty more. 31% referenced email marketing. 21% referenced video marketing.

Survey 105

Survey Report Hiring Social Media 105

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Keep reading!

B2B 178

B2B Tools Lead Rank Lead Scoring 178

Zoominfo

MARCH 21, 2025

Why Businesses Need Sales Coaching Software Today, customer expectations are higher than ever, and market conditions can change in the blink of an eye. And with shareable call snippets, sales can bridge team silos by looping in marketing, product, and engineering, amplifying the voice of the customer across the business.

Sales Coaching 130

Sales Coaching Software Software Coaching 130

SBI Growth

APRIL 20, 2013

An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. Social media channels and news sources are great ways to monitor competition. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. have been posted?

Social Media 316

Social Media Competition Media Eloqua 316

Zoominfo

JULY 28, 2020

Putting together a B2B marketing team kind of feels like assembling a superhero group. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. to marketing team structure. Marketing team structure by audience segments.

Outsourcing Services 246

Outsourcing Services B2B Hiring Marketing 246

Zoominfo

SEPTEMBER 16, 2020

In order to get to this place you need to know: who your audience is, what your ideal customers look like, how you’re going to market to them, What resources you need in order to do that (aka your tech stack ). Developing A Channel Strategy. So your various channels should be unique, yet incredibly in sync.

B2B 261

B2B Social Media Hubspot SalesForce 261

Hubspot Sales

AUGUST 27, 2024

A well-crafted AI-powered pricing strategy helps companies to be competitive in their target market. It can help them to be resilient to changing market conditions, and achieve their profitability goals. AI pricing helps to maximize revenue and profitability while ensuring that prices remain competitive and aligned with market trends.

Strategy 103

Strategy Margin How To Lead Rank 103

SBI Growth

JANUARY 7, 2013

As a sales rep, you can’t rely solely on Marketing to develop your presence. And once that brand extends across multiple social media channels, the floodgates will open. HubSpot has great “how-to” resources, including this one on using LinkedIn for Lead Generation. 2) Utilize Your Marketing Department’s Expertise.

Social Selling 321

Social Selling Ideal Customer Profile Harvest Social Media 321

Hubspot Sales

NOVEMBER 22, 2024

Before starting my career in marketing, I worked in business development. It's no wonder, then, that many folks turn to tools like HubSpot AI to streamline their cold outreach processes. I recently tested HubSpot's AI Email Copy Generator for another article. I had some of the best times and work experiences during those years.

Lead Generation 72

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 72

Hubspot Sales

NOVEMBER 17, 2020

Our mission at HubSpot is to help millions of organizations grow better. To answer this question, let’s start with some data: According to the latest HubSpot Research Study , we found that 40% of businesses will miss revenue targets this year. 2020 has been a year of massive change. But what does "growth" mean in 2020?

Hubspot 126

Hubspot Lead Rank Opportunity Face-to-face 126

Nutshell

APRIL 26, 2023

What is a CRM system in marketing? But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. What is a CRM system in marketing? What are some CRM marketing examples? What is CRM?

Marketing 171

Marketing SugarCRM CRM Lead Rank 171

No More Cold Calling

FEBRUARY 24, 2021

Or rather, change them back —from digital marketing to relationship building. In late 2019, 61 percent of salespeople said the job was tougher than it was five years before, even though they had better sales technology and more marketing-generated leads. There is an answer to seller access. What’s old is new again. Think about it.

Referrals 323

Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

Sales and Marketing Management

FEBRUARY 24, 2021

But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? Zero in on Your Target Market. First, make sure you understand who you’re target market is. First, make sure you understand who you’re target market is. Have a Content Marketing Strategy.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

Hubspot Sales

SEPTEMBER 9, 2024

Leads are often categorized and managed through these different stages: Marketing Qualified Leads (MQLs). Leads who have engaged with your marketing efforts, and are deemed ready for sales review and converting it to an opportunity. Sales Qualified Leads (SQLs).

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

Hubspot Sales

SEPTEMBER 20, 2022

Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. Read on to learn more about social prospecting, and discover which social media channels are most effective.

Social Media 124

Social Media Channels Media Prospecting 124

Pipeliner

DECEMBER 9, 2024

In a recent episode hosted by John Golden engages in a compelling conversation with Arvell Craig , a seasoned expert in social, digital, and internet marketing. The Evolution of AI in Sales and Marketing The Growing Necessity of AI Arvell emphasizes the increasing necessity for AI in the business landscape, particularly by the year 2025.

Video 52

Video Lead Rank Lead Scoring Marketing 52

Sales Hacker

JANUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. acquisition and 7 startups The most successful companies understand that product and go-to-market strategy must be deeply interconnected. Insight from a $1.3B acquisition by Adobe. Instead, charge for extra 3.

Hiring 103

Hiring Scale Lead Rank Hubspot 103

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. Aligning Sales and Marketing. It’s all about appealing to their specific interests and needs.

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

Hubspot Sales

AUGUST 26, 2024

In fact, when you’re tenacious enough to book a call, data from Marketing Wizdom suggests that a mere 2% of sales leads will close on the first meeting. The tool integrates with a variety of other technologies (including HubSpot ), and can effectively scale your sales team by taking over a large amount of time-intensive manual work.

Follow-up 122

Follow-up Lead Rank Lead Scoring Leads 122

Zoominfo

FEBRUARY 22, 2018

As a result, sales and marketing professionals are constantly looking for new ways to improve their lead generation strategies. In fact, 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year ( source ). Social media has a 100% higher lead-to-close rate than outbound marketing ( source ).

Social Media 214

Social Media Lead Generation Media B2B 214

Pipeliner

DECEMBER 9, 2024

In a recent episode hosted by John Golden engages in a compelling conversation with Arvell Craig , a seasoned expert in social, digital, and internet marketing. The Evolution of AI in Sales and Marketing The Growing Necessity of AI Arvell emphasizes the increasing necessity for AI in the business landscape, particularly by the year 2025.

Video 52

Video Lead Rank Lead Scoring Marketing 52

Hubspot Sales

OCTOBER 5, 2023

In this post, we’ll discuss the best social selling channels to use according to our recent data and the best features these channels have to offer. Best Social Selling Channels 1. Instagram 77% of sellers who sell products directly on social media apps use Instagram, making it the second-most popular social selling channel.

Social Selling 119

Social Selling Channels Social Media ROI 119

Hubspot Sales

SEPTEMBER 30, 2024

That’s why we here at The HubSpot Sales Blog reached out to some experts for their takes on the mistakes you need to avoid while social selling. Practicality and cost-efficiency are key—bearing in mind that maintaining a strong presence across multiple channels demands resources. Let's take a look!

Social Selling 108

Social Selling Social Media Media Networking 108

Hubspot Sales

JULY 22, 2024

In many cases, prospects need to be compelled to act, and digital channels may not be enough to close the sale. A modern enterprise communication solution can help simplify your outbound communications by connecting your telephone sales with your other digital channels. Plus, you may not always have an abundance of inbound leads.

Cold Calling 111

Cold Calling Top of Funnel Inbound Call-back 111

Zoominfo

AUGUST 2, 2021

As a marketer, you know how to get your audience’s attention. Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. But like with any marketing channel, you need to make them feel valued in their interactions with your company.

Sales Qualified Lead 246

Sales Qualified Lead B2B Lead Rank Lead Scoring 246

DiscoverOrg Sales

FEBRUARY 21, 2019

This means creating a vision and a plan, setting goals, building relationships, understanding your product, and implementing analytics so your marketing strategy is data-driven. Read it: So It’s Your First Day as the Chief Marketing Officer… Identify what isn’t working and make changes. Align sales and marketing with SLAs.

ROI 171

ROI Survey Webinar Metrics Channels 171

Zoominfo

JUNE 15, 2022

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. Marketers can attract and retain prospective customers more effectively. Profiling prospective customers also enables sales and marketing teams to predict larger problems before they arise.

Ideal Customer Profile 130

Ideal Customer Profile Customer Marketing Demand Generation Agencies 130

Hubspot Sales

JANUARY 11, 2021

As mentioned, there are tools with very specific capabilities to help with individual tasks as well as tools that impact multiple parts of the sales process (and even teams outside of sales, such as marketing or service). There are dozens of B2B sales tools on the market today. 16 B2B Sales Tools. Here are 16 of our favorite options.

Sales Tools 143

Sales Tools B2B Tools Hubspot 143

Hubspot Sales

JULY 29, 2022

In the same way that founders could never reach their goals without sales, marketing, customer support, R&D, and HR teams, one company standing alone won’t get half as far as one that invests deeply in connecting with other companies in its space. That’s why savvy companies invest in partnership teams and partner programs.

Scale 122

Scale Hubspot Referrals Top of Funnel 122

Hubspot Sales

APRIL 6, 2023

In a similar study by HubSpot. Source In an omnichannel B2B ecommerce strategy, the seller focuses on the customer’s entire buying experience rather than their individual experiences on different channels. Marketing tools: Marketing campaigns and content creation tools help get your business in front of your target audience.

Trends 130

Trends B2B B2C Social Media 130

Zoominfo

FEBRUARY 26, 2018

2. Hubspot Sales Blog. Although Hubspot specializes in sales, marketing, and CRM tools, they’re best known for coining the phrase inbound marketing. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media. 8. Heinz Marketing.

Top of Funnel 206

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 206