B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]
Hubspot Sales
SEPTEMBER 12, 2024
A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S. The types of platforms might come as an even bigger surprise, with buyers using conventional consumer channels like Facebook (89%), YouTube (87%), and Instagram (79%) far more than the ostensibly business-focused LinkedIn (52%).
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