Nutshell
NOVEMBER 26, 2024
Benefits of affiliate management How to start an affiliate program Strategies for successful affiliate management Tools for affiliate management What is affiliate management? How to start an affiliate program Starting an affiliate program involves defining your goals, choosing the right partners, and setting up the necessary infrastructure.
Sales and Marketing Management
FEBRUARY 11, 2019
Online reviews and company websites are the two primary platforms for research, but other channels such as social media can provide valuable information, too. Because marketers live on the very channels the customers are engaging with, clever marketers harness these channels to reach potential and loyal customers.
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Force Management
DECEMBER 14, 2023
A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount.
Sales and Marketing Management
APRIL 13, 2020
If you have taken the time to evaluate the complexity of your information and the ideal communications channels, you can begin to formulate strategy. Client preference can guide you here, too. . Apply Hard Rules Within the New Framework.
Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion
If you want to make the conversion but aren’t sure where or how to begin, don't worry — we've got you covered. Join expert ABM managers Tyler Pleiss and Kristen Rauch to learn real chat strategies you can put into action, as well as how chat can fit into a multi-channel engagement strategy.
No More Cold Calling
APRIL 15, 2021
That’s how to get leads in the pipe—not just any leads, but qualified leads. For more on referral selling, tune into my new sales TV show— Back in the Black on The Sales Experts Channel. The post Your Lead Gen Is Broken (Here’s How to Fix It) appeared first on No More Cold Calling. Your competitors don’t stand a chance.
Zoominfo
SEPTEMBER 30, 2020
How To Create Buyer Personas. Now that we’ve established why you need buyer personas as a marketer, let’s get into the how. How To Use Buyer Personas To Improve Your Marketing Strategy. Ultimately, buyer personas make your marketing campaigns more effective when you know when and how to deploy them.
Speaker: Jen Dewar, CEO of Jalydew
Join Jen Dewar, CEO and Principal Consultant at Jalydew, for this insightful look into how to optimize your conversion rates. In this session you will learn: How to turn brand awareness into tangible market value. How to get out of your own way so the leads can flow in. What are the most common CRO mistakes.
Speaker: Ruth Stevens, President of eMarketing Strategy
During this webinar, you’ll learn: The nature of the buying group and how to reach the individual members. Success tips for improving the effectiveness of your engagement channels. Ways to craft a personalized contact strategy for each buying role at each stage in the buying process.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! 📆 September 25th, 2024 at 9:30 AM PT, 12:30 PM ET, 5:30 PM BST
Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT
Join us to find out where different video types perform best in the buyer’s journey and how you can use them to generate, qualify, and convert more leads. You’ll learn: How to get started with your video marketing strategy. How to distribute your videos across your channels.
Speaker: Brian Carroll, CEO & Founder of markempa
Here’s the thing: we have more channels, content, and technology to reach potential customers. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.
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What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? How to make the most of every campaign. Happier customers. Higher revenue. A healthier bottom line. Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries.
Speaker: Collin Stewart, Co-Founder & Co-CEO, Predictable Revenue
After identifying that you have a great product that the market needs, the next step is to determine if you have the proper messaging, if you are using the correct channels, and if you have the most effective tactics in place. Sales effectiveness = Product Market Fit*(Messaging + Channels + Tactics).
Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove
You’ll learn: Which video types to use on each of your channels. How to repurpose videos throughout your marketing mix to increase ROI. How to optimize your videos for conversion & pipeline generation. June 26th, 2019 11:00am PST, 2:00PM EST, 7:00PM GMT
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