No More Cold Calling

APRIL 15, 2021

That’s how to get leads in the pipe—not just any leads, but qualified leads. For more on referral selling, tune into my new sales TV show— Back in the Black on The Sales Experts Channel. The post Your Lead Gen Is Broken (Here’s How to Fix It) appeared first on No More Cold Calling. Your competitors don’t stand a chance.

Lead Gen 397

Lead Gen Sales Qualified Lead Marketing Qualified Lead Leads 397

Force Management

DECEMBER 14, 2023

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount.

Channels 133

Channels Revenue How To Case Study 133

Zoominfo

SEPTEMBER 30, 2020

How To Create Buyer Personas. Now that we’ve established why you need buyer personas as a marketer, let’s get into the how. How To Use Buyer Personas To Improve Your Marketing Strategy. Ultimately, buyer personas make your marketing campaigns more effective when you know when and how to deploy them.

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

No More Cold Calling

MARCH 31, 2020

Learn how to take action in my free Sales Experts Channel presentation—“ How to Recession-Proof Your Sales in 9 Killer Steps ”—on Tuesday, April 14, at 1:00 Pacific, 2:00 Mountain, 3:00 Central, 4:00 Eastern, and other time zones around the world. How to Ask for a Referral from a Client. “If How do you do that?

Referrals 326

Referrals Cold Calling How To Call-back 326

Zoominfo

MARCH 4, 2021

Let’s take a look at why SMBs need a lead generation strategy and how to build one for consistent business growth. Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Why is Lead Generation Important for SMBs? 11 Steps to Build an SMB Lead Generation Strategy.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Force Management

AUGUST 31, 2023

Channel organizations are an often overlooked, but critical component to increasing market share for complex B2B sales organizations. During my time as VP of PTC’s Worldwide Channel Program, I leaned on a core formula : Productivity x Capacity = Growth.

Channels 148

Channels B2B Scale Marketing 148

Zoominfo

JULY 27, 2023

You might start creating ABM campaigns with simple personalization, such as using the contact’s first name across channels or sending new content that specifically speaks to a challenge they’re facing. Decide which channels to prioritize and how you will track the effectiveness of those campaigns.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Zoominfo

JUNE 26, 2020

With a quality data-driven strategy you can identify exactly how to approach target buyers. It also puts focus on customer issues and how your solution applies to them, with easy access to continuous feedback. Increasing sales with enterprise customers starts here — find out how to build custom solutions.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

No More Cold Calling

JUNE 29, 2023

Your most neglected sales channel is your existing client base. Building Bridges: How to Make a Difference in a Crazy World I’m so conflicted, often scared. I’ve been at a loss for how to make a difference. How can one person help to better our society? Here’s how we all can help. What’s this world coming to?

Referrals 177

Referrals Channels Cold Calling Scale 177

Sales and Marketing Management

MAY 10, 2019

Select appropriate promotional mix channels. The promotional mix channels you choose to employ depend on many variables including your message, the market and your resources. Begin by determining which products will get the most attention and how often the organization in general will be promoted.

Marketing 237

Marketing Social Media Promotion Channels 237

Zoominfo

JULY 1, 2020

How to Implement a Data Collaboration Strategy. Now for the hard part: how do you actually make collaboration come to life? Activity data: How sales and customer marketing are reaching out to best customer within your TAM. Channel data: What marketing channels are the most effective in attracting and engaging customers.

Data 246

Data Intent Data How To Intent 246

No More Cold Calling

APRIL 26, 2021

We’ll have to learn how to build relationships and trust with less face time. For more on referral selling, tune into my new sales TV show— Back in the Black on The Sales Experts Channel. The post How to Make Real Connections in the Era of Virtual Sales Meetings appeared first on No More Cold Calling.

Sales Meeting 287

Sales Meeting Meeting Referrals Face-to-face 287

SBI Growth

MAY 30, 2020

This motion requires not only active market listening, but communicating actionable insights across product, service, and channels — all while reducing friction in. Having a full comprehension of customer experience in a digital world is crucial to revenue growth today.

Customer 229

Customer How To Channels Revenue 229

Zoominfo

MARCH 8, 2021

You’ll eventually pop open social channels to learn more about the lead themselves and do the same exact thing in your CRM. Let’s say there’s a B2B SaaS company that offers a platform catered to eCommerce companies so they can manage products across multiple different channels. And this is just for the company. The result?

Lead Qualification 246

Lead Qualification Ideal Customer Profile Sales Qualified Lead Lead Rank 246

Zoominfo

JULY 23, 2020

For example, maybe they: Opted in to receive a piece of gated content on your website Submitted a contact form requesting more information about a product or service Followed your company on various social media channels Signed up for an email newsletter Were referred by a friend. How to Nurture a Warm Lead. How to Generate Warm Leads.

Sales Qualified Lead 246

Sales Qualified Lead Lead Rank Lead Scoring Marketing Qualified Lead 246

SocialSellinator

SEPTEMBER 15, 2023

Boost your sales with effective sales channel marketing strategies. Learn how to choose the right channels and leverage SEO, social media, and content marketing for success. Case studies and expert digital marketing solutions provided.

Channels 124

Channels Case Study Marketing Social Media 124

Zoominfo

AUGUST 11, 2020

Client profile information can tell you who to go after, as well as how to go after them. grouped them into categories based on similar traits), you can develop different, and more personalized, campaigns across channels. Basically, it’s like ICPs but on a larger scale. Once you’ve segmented your list of clients (i.e

Ideal Customer Profile 246

Ideal Customer Profile Account Based Marketing Buyer Persona Top of Funnel 246

SocialSellinator

OCTOBER 18, 2023

Learn how to master your channel sales strategy with our step-by-step guide. Discover different types of channel sales, create effective strategies aligned with your business goals, and measure success. Boost your visibility and increase your bottom line with SocialSellinator.

Channels 121

Channels Strategy Sales How To 121

Zoominfo

SEPTEMBER 3, 2020

Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal?

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

Zoominfo

AUGUST 4, 2020

With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. How do you define a lead? How To Calculate a Lead Score. And what does “interest” look like? Glad you asked!).

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

Sales and Marketing Management

MAY 5, 2022

Growing your business goes hand-in-hand with scaling your email channel. The post Email at Scale: How to Increase Campaigns and Manage Complexity appeared first on Sales & Marketing Management. But sending email at scale is no small feat, especially considering campaigns are more complex than ever.

Scale 177

Scale Campaigns How To Channels 177

Zoominfo

DECEMBER 4, 2019

Keep reading as we dive deeper into the social recruiting mistakes you might be making and tell you how to avoid them. No matter what channel you’re using, candidate outreach is the element of social recruiting that requires the most care. You don’t have a social recruiting strategy. You don’t personalize your outreach messages.

Social Media 221

Social Media How To Media Twitter 221

Zoominfo

APRIL 20, 2020

Take a look at the average number of dials and emails your sales team is reporting per day — now, figure out how to increase that volume by 25%. Use your video conferencing and Slack channels to share pictures and memes to celebrate wins. Your sales function should understand expectations have to be heightened.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

No More Cold Calling

MAY 14, 2020

Then, learn about referral selling in my new Sales Expert Channel presentation, “ How to Recession Proof Your Sales in 9 Killer Steps.”. Wondering how your team will keep selling in an economic downturn? Featured image attribution: Julia M.

Prospecting 428

Prospecting Referrals Scale Sales Qualified Lead 428

Nutshell

NOVEMBER 26, 2024

Benefits of affiliate management How to start an affiliate program Strategies for successful affiliate management Tools for affiliate management What is affiliate management? How to start an affiliate program Starting an affiliate program involves defining your goals, choosing the right partners, and setting up the necessary infrastructure.

Commission 117

Commission How To Promotion Campaigns 117

Zoominfo

JUNE 24, 2020

The bottom line is that relying solely on either channel means your business is only going to scale as fast as that go-to-market strategy allows. Creating broad, vague content like “How to Close More Sales,” casts a wider net for possible prospects. More Targeted Content. But that doesn’t ensure quality leads.

Lead Rank 246

Lead Rank Lead Generation Marketing Qualified Lead Inbound 246

No More Cold Calling

MAY 28, 2020

Then, learn how to lean on your referral network during tough economic times in my presentation for the Sales Expert Channel, “ How to Recession Proof Your Sales in 9 Killer Steps.”. Wondering how your team will keep selling in an economic downturn? Featured image attribution: Keenan Constance ).

Referrals 391

Referrals Cold Calling Social Media Social Selling 391

SBI Growth

NOVEMBER 10, 2018

Joining us on the SBI Podcast is Sangram Vajre, Chief Evangelist and Co-Founder of Terminus. Sangram is one of the 21 B2B influencers to watch by the B2B News Network. And many in the audience know Sangram as the founder.

Account Based Marketing 270

Account Based Marketing Maximizer B2B How To 270

Sales 2.0

JULY 28, 2020

We asked respondents how the sales process itself has been transformed by this experience, particularly with regard to sales channels. We asked our respondents which sales channel , prior to the crisis, had been their most effective. I expect COVID to have created lasting changes to how we sell.

Outsourcing Services 286

Outsourcing Services Pipeline Social Media Channels 286

No More Cold Calling

MAY 21, 2020

Do they know how to get referrals? He said in an excited voice: “We need to train them how to do that!”. Most sales organizations don’t have an outbound referral program that zeroes in on their most neglected revenue channel—existing clients. Truthfully, I have no idea how to calculate that. Terrific,” I said.

Referrals 331

Referrals Outbound Lead Gen Sales Qualified Lead 331