Top 10 Problems with Channel Sales - Don't be Held Hostage
Understanding the Sales Force
MAY 9, 2014
Ignored in all of these articles are those clients and companies that sell through channels. The channels are many, and include stocking distributors, brokers, retailers, VARs, agencies, partners, resellers, rep firms and more. Channel sales is quite different. In these cases, the channel salespeople function more like coaches.
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