Pipeliner

MARCH 2, 2025

In a recent interview, host John Golden talked with Chris Peer , the founder and CEO of Sinc Show, a top B2B online marketing agency. Chris has over 30 years of experience in marketing, sales, and client communication. He also wrote a book called The Great Eight Pillars: ROI-Driven Marketing for Manufacturing Companies.

ROI 100

ROI Video Lead Rank Lead Scoring 100

Zoominfo

JANUARY 21, 2025

The rapid adoption of GPT-based AI tools isnt simply a technological evolution in sales; its a fundamental restructuring of how teams work. And theyre moving the needle: According to McKinsey , sales orgs that use AI see revenue uplifts of up to 15% and sales ROI uplifts of up to 20%. Its about building GPT-native sales teams.

Hiring 130

Hiring Lead Rank Intent Data Territories 130

Partners in Excellence

JANUARY 30, 2025

And we could step up to that through the same tried and true methods: hire more people, leverage more tools and technology. Average deal sizes went down, sales cycles went up. But no problem, we weren’t constrained by cost, hire more people, buy more tools, outsource demand/lead gen… We just ran the mathematical equations.

Scale 133

Scale Outsourcing Services Hiring Revelation 133

Sales Hacker

JUNE 20, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. People post in our Slack channel that they’re hiring but it’s not posted. In today’s market: 80%+ of VP-level roles are never posted publicly. It’s a crazy market. The hiring landscape is shifting.

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MTD Sales Training

JANUARY 9, 2024

Like many others, are you on the hunt for ‘a magical’ sales volume formula ? Increasing sales is a universal goal for businesses, and the desire to boost sales volume remains at the forefront of this mission. It’s about understanding market dynamics, fine-tuning strategies, and adopting the right techniques.

Hiring 156

Hiring Lead Rank Lead Scoring Cold Calling 156

Zoominfo

JULY 28, 2020

Putting together a B2B marketing team kind of feels like assembling a superhero group. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. to marketing team structure. Marketing team structure by audience segments.

Outsourcing Services 246

Outsourcing Services B2B Hiring Marketing 246

Hubspot Sales

JULY 30, 2024

Employee referrals are the most popular hiring method among entrepreneurs. That's both a fact of life and a trend that carries over to how entrepreneurs prefer to source their workforces in 2024 — meaning entrepreneurs generally favor employee referrals as their preferred hiring method. 9% use hiring events. You're welcome.

Survey 105

Survey Report Hiring Social Media 105

MTD Sales Training

NOVEMBER 2, 2022

Ever wondered what truly drives ‘repeat business’ and how to maximise its potential in your sales strategy? Jeff Gitomer states that ‘value is what you do up-front before the sale, and what you do during the relationship. Develop an account management strategy so nothing is left to chance.

Hiring 156

Hiring Social Media Loyalty Ideal Customer Profile 156

SalesFuel

NOVEMBER 25, 2024

SMBs need to focus on local marketing tools to promote their offerings and sales to meet their sales goals. Local Marketing Tools are Critical for SMBs in 2025 The Competition Never Tires A study by Valpak says that SMBs shouldn’t decrease their ad efforts because of inflation and higher cost of living. They need help.

Direct Mail 93

Direct Mail Tools Marketing Ideal Customer Profile 93

Sales and Marketing Management

SEPTEMBER 28, 2020

Sales and marketing teams have been slashed, and pipelines are running dry. Old Sales Funnels Are Drying Up. A SalesHacker survey of a variety of sales professionals highlights the depth of the issue. The impact of these changes is highlighted in the marketing segment. B2B Sales Operations Are Changing for Good.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Sales Hacker

NOVEMBER 15, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups.

Outsourcing Services 110

Outsourcing Services Cold Calling Scale Hiring 110

Understanding the Sales Force

OCTOBER 6, 2024

Example 3 – Cold LinkedIn Message: Hi Dave, Can I trouble you to like my YouTube channel. If you have a YouTube account can you subscribe. Here is a link to the channel [link] If you have a page or anything you want me to like or subscribe to, just reply with details and I will return the favour. Much appreciated!

LinkedIn 334

LinkedIn Channels Hiring B2C 334

Pipeliner

MARCH 20, 2025

Conduct Regular Audits: Periodically review your marketing strategies, site performance, and customer feedback to identify areas for improvement. Develop Effective Marketing Strategies: Align your marketing tactics with your brand’s goals and target audience. Marketing Strategies: Implement effective marketing tactics.

Video 103

Video Lead Rank Lead Scoring Scale 103

Pipeliner

APRIL 6, 2025

In a talk with John Golden, sales expert Geoffrey M. Reid talked about something importantwhy schools should teach real sales skills. Reid wrote a book called The Revenue Catalyst: Mastering the Art of Sales. In this talk, he explains why sales should be taught like other school subjects, such as math or marketing.

Video 104

Video Lead Rank Lead Scoring Hiring 104

Zoominfo

SEPTEMBER 26, 2018

Recruiting and marketing may be two separate fields—but in today’s digital world, the lines between the two have become increasingly blurred. In fact, 86% of HR professionals agree that recruitment is becoming more like marketing ( source ). The recruiting landscape is now a candidate-driven and highly competitive environment.

Hiring 250

Hiring Social Media Face-to-face Ideal Customer Profile 250

Sales Hacker

SEPTEMBER 13, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. If your sales team has 20 plus reps, we’re confident Apollo could be a game changer for you.

Hiring 114

Hiring Scale Lead Rank Lead Scoring 114

Cincom Smart Selling

MARCH 17, 2025

Introduction In our article, CPQ Automation: The Key to Faster Sales and Higher Revenue , we explored how CPQ automation streamlines sales cycles, eliminates errors, and enhances profitability. Heres how: Recognizing the Signs: When to Hire a CPQ Consultant? CPQ should accelerate your sales cyclenot slow it down.

Hiring 48

Hiring Scale Lead Rank System 48

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

Sales Hacker

JUNE 3, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA.

Hiring 85

Hiring Scale Advertising Advertising 85

Zoominfo

MARCH 21, 2025

Sales is no longer about dialing faster or pitching harder. Today, it all comes down to using smarter sales coaching techniques. Using AI sales tools can help teams level up by analyzing real sales conversations, identifying what works and what doesnt. Sales teams need every advantage they can get.

Sales Coaching 130

Sales Coaching Software Software Coaching 130

Sales Hacker

SEPTEMBER 18, 2023

He brought up a very interesting topic that many GTM leaders / founders face as a challenge when scaling a startup; highlighting the 3 stages of executive hires as you scale and what to look out for qualitatively. You need to hire people who are very much think like you, as a founder. First bullet is definitely creative grinders.

Hiring 116

Hiring Scale Lead Rank Lead Scoring 116

Partners in Excellence

NOVEMBER 14, 2024

Our strategies define our overall goals, our target markets, how we create value with the customers, how we differentiate our offerings, what we are trying to achieve with our customers and for our organization. Sadly, the playbooks of too many sellers and sales leaders focus first on activity. For example we focus on outreach.

Strategy 127

Strategy Hiring Revenue Channels 127

No More Cold Calling

JUNE 29, 2023

Sales teams continue to face more and more pressure to ramp up. Your most neglected sales channel is your existing client base. In the summer of 2015, I got an urgent call from Barry, a colleague who was working with Dr. Stephen Timme and Finlistics on their sales strategy. She’s been a powerhouse in the sales space.

Referrals 177

Referrals Channels Cold Calling Scale 177

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Sales Hacker

JANUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. acquisition and 7 startups The most successful companies understand that product and go-to-market strategy must be deeply interconnected. Leverage cross-functional insights Marketing, product, and sales must work in tandem.

Hiring 96

Hiring Scale Lead Rank Hubspot 96

Zoominfo

AUGUST 28, 2020

Going over email metrics in the morning, analyzing what didn’t work mid-day, testing new templates and list cleaning in the afternoon — the life of an email marketer is a busy one. For every dollar you spend on email marketing, you can expect an average return of $42 , it is also the third most popular distribution channel.

Email Marketing 237

Email Marketing Marketing B2B Campaigns 237

Sales Hacker

JULY 30, 2024

Prior to Brex, Sam served as VP of Sales at Zenefits, growing revenue from $1M to $70M in just two years. Discussed in this Episode: Why investing early in sales ops and rev ops is critical for scaling revenue. The risks of scaling sales teams too quickly based on flawed hiring models.

Scale 111

Scale Hiring Campaigns Advertising 111

Sales and Marketing Management

OCTOBER 4, 2017

Through a channel partnership network? Affiliate marketing? Door-to-door sales? Most models for building a sales engine haven’t changed much, yet those traditional channel networks are costlier to develop. Gig Economy, the Newest Sales Channel. Building a Gig Channel.

Engineering 227

Engineering Hiring Networking Channels 227

Pipeliner

MARCH 12, 2025

In a recent expert interview, John Golden talked with Chris Jennings , a sales leadership expert with more than 25 years of sales and leadership experience. They discussed new sales training methods, the importance of authenticity in sales, and the changing role of sales managers.

Video 105

Video Training Lead Rank Lead Scoring 105

Sales and Marketing Management

SEPTEMBER 4, 2018

Author: Todd Handy Before we start, let’s make sure we’re all on the same page regarding the term “direct sales.” Often, the differentiator may come down to the sales rep, whose product knowledge, experience and ability to solve the customer’s problem end up being the deciding factor in turning a prospect into a customer.

Hiring 222

Hiring Decision Maker Ideal Customer Profile Sales Qualified Lead 222

SalesFuel

JANUARY 15, 2025

Challenge: Helping a company understand the HVAC digital marketing space Devin Burtley, an account executive at KXRM , has been on the job for a little over two years. In that time, he has been able to show how AdMall can assist a local business in understanding the ins and outs of the HVAC digital marketing world.

Data 59

Data Marketing Hiring Ideal Customer Profile 59

Zoominfo

MARCH 26, 2025

Marketing teams of all sizes are eager to drive growth wherever they can find it, from expanding into new markets to driving cross- and upsell opportunities. Define and Validate Your Total Addressable Market (TAM) How well do you really know your customers? But moving from inspiration to action is easier said than done.

Ideal Customer Profile 130

Ideal Customer Profile Data Scale Decision Maker 130

Alice Heiman

FEBRUARY 11, 2025

After struggling to hire the right sales team, Russ Macumber made a bold decisionhe returned to founder-led sales. In this episode, he shares the hard lessons learned from scaling a startup, hiring salespeople, and building a high-retention client base. The result? A 40% increase in revenue.

Hiring 62

Hiring Scale Revenue Social Media 62

Zoominfo

MAY 18, 2023

That’s because smart recruiters have learned to apply marketing principles to their talent acquisition process, helping them fill and nurture robust talent pipelines they can hire from at a moment’s notice. Here are the key components your talent team should have in place to make recruitment marketing work for them.

Paid Content 130

Paid Content Webinar Metrics Hiring Top of Funnel 130

SalesFuel

NOVEMBER 18, 2024

The past few years have been hard on sales with consumers increasingly worried about recession. Your clients need to focus on marketing promotions to stay ahead of the competition in coming years. One of the easiest ways to spot value is marketing promotions. Marketing information (e.g.,

Promotion 59

Promotion Marketing Retail Margin 59

Zoominfo

SEPTEMBER 24, 2024

In a world where sales professionals have more tools and data than ever, the real challenge isn’t creating a precise profile of your target customer or even getting access to your ideal buyer — it’s standing out from the crowd. Buying Group Changes : A contact in the Buying Group joined or departed your Target Account.

Ideal Customer Profile 130

Ideal Customer Profile Pipeline Lead Rank Demand Generation Targets 130