Zoominfo

SEPTEMBER 26, 2018

Recruiting and marketing may be two separate fields—but in today’s digital world, the lines between the two have become increasingly blurred. In fact, 86% of HR professionals agree that recruitment is becoming more like marketing ( source ). The recruiting landscape is now a candidate-driven and highly competitive environment.

Hiring 250

Hiring Social Media Face-to-face Channels 250

SBI Growth

NOVEMBER 12, 2013

Increasingly, companies are missing the number because they lack a formal sales strategy. Many are not making the number because a sales strategy is absent. You may be wondering how prepared your sales team is heading into next year. As you plan for next year, a defined sales strategy is a must have. Signs of Trouble.

Strategy 317

Strategy Hiring Top of Funnel Margin 317

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

No More Cold Calling

JUNE 29, 2023

Sales teams continue to face more and more pressure to ramp up. Your most neglected sales channel is your existing client base. In the summer of 2015, I got an urgent call from Barry, a colleague who was working with Dr. Stephen Timme and Finlistics on their sales strategy. She’s been a powerhouse in the sales space.

Referrals 177

Referrals Channels Cold Calling Scale 177

Zoominfo

AUGUST 28, 2020

Going over email metrics in the morning, analyzing what didn’t work mid-day, testing new templates and list cleaning in the afternoon — the life of an email marketer is a busy one. For every dollar you spend on email marketing, you can expect an average return of $42 , it is also the third most popular distribution channel.

Email Marketing 237

Email Marketing Marketing B2B Campaigns 237

Sales and Marketing Management

OCTOBER 4, 2017

Through a channel partnership network? Affiliate marketing? Door-to-door sales? Most models for building a sales engine haven’t changed much, yet those traditional channel networks are costlier to develop. Gig Economy, the Newest Sales Channel. Building a Gig Channel.

Engineering 227

Engineering Hiring Networking Channels 227

Sales and Marketing Management

SEPTEMBER 4, 2018

Author: Todd Handy Before we start, let’s make sure we’re all on the same page regarding the term “direct sales.” Often, the differentiator may come down to the sales rep, whose product knowledge, experience and ability to solve the customer’s problem end up being the deciding factor in turning a prospect into a customer.

Hiring 222

Hiring Decision Maker Ideal Customer Profile Sales Qualified Lead 222

Sales and Marketing Management

JUNE 16, 2019

So why drown your B2B sales team in administrative tasks better served by artificial intelligence? The more your sales folks can concentrate on the art of selling, the better. After all, that’s what you hired them to do. AI Is Stoking the Sales Field Fires. The objective economic market will do the rest.

B2B 232

B2B Top of Funnel Hiring Ideal Customer Profile 232

Sales Hacker

SEPTEMBER 13, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. If your sales team has 20 plus reps, we’re confident Apollo could be a game changer for you.

Hiring 96

Hiring Scale Lead Rank Lead Scoring 96

Sales Hacker

SEPTEMBER 18, 2023

He brought up a very interesting topic that many GTM leaders / founders face as a challenge when scaling a startup; highlighting the 3 stages of executive hires as you scale and what to look out for qualitatively. You need to hire people who are very much think like you, as a founder. First bullet is definitely creative grinders.

Hiring 98

Hiring Scale Lead Rank Lead Scoring 98

Zoominfo

MAY 18, 2023

That’s because smart recruiters have learned to apply marketing principles to their talent acquisition process, helping them fill and nurture robust talent pipelines they can hire from at a moment’s notice. Here are the key components your talent team should have in place to make recruitment marketing work for them.

Paid Content 130

Paid Content Webinar Metrics Hiring Top of Funnel 130

Sales and Marketing Management

NOVEMBER 4, 2024

By some accounts, as much as 75% of all B2B sales are made through channel partners. Recruiting and retaining channel partners that create win-win relationships is akin to hiring and keeping top employees. Learn more about collaborating with the right partners.

Hiring 156

Hiring Channels B2B Account 156

Sales Hacker

JULY 30, 2024

Prior to Brex, Sam served as VP of Sales at Zenefits, growing revenue from $1M to $70M in just two years. Discussed in this Episode: Why investing early in sales ops and rev ops is critical for scaling revenue. The risks of scaling sales teams too quickly based on flawed hiring models.

Scale 93

Scale Hiring Campaigns Advertising 93

Sales and Marketing Management

APRIL 22, 2019

In their stead, we have new modern sales communications that are data-driven, personalized, relevant, omnichannel, sequenced, and fully optimized for today’s sophisticated buyer. The following are the seven major business pain points solved by sales engagement: Business Pain Point #1: Not Optimizing for the Modern Buyer.

Top of Funnel 240

Top of Funnel Hiring Quota Revenue 240

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. And using it collaboratively can help alignment and improve go-to-market results from a campaign planning standpoint. This can make alignment between the two difficult.

Data 246

Data Intent Data How To Intent 246

Alice Heiman

FEBRUARY 28, 2023

Ariel Hitron came up with the idea for Second Nature AI based on his own sales training process. What if he could automate person to person sales coaching with the help of AI? With a working product, he was ready to scale the sales organization – but easier said than done. Listen to hear the lessons that helped him grow sales.

Hiring 87

Hiring Scale Company Inbound 87

Zoominfo

NOVEMBER 4, 2020

We hire promising SDRs with all different backgrounds and have them selling at the top of their game in under a year. For lots of sales professionals that seem to suit a management path, a Team Lead position is usually the next step. Finding The Right Fit: Team Leads or Account Executives? And you’ll see it.

Lead Scoring 195

Lead Scoring Lead Rank Marketing Qualified Lead Leads 195

Zoominfo

MAY 7, 2018

Growth hackers skip the big-budget production of conventional marketing in favor of low-cost alternatives that grow and engage their user base. B2B Growth Hacking vs. Traditional Marketing. By definition, growth hacking and marketing are two separate entities; yet, they are undoubtedly intertwined. Stay ahead of market trends.

Ideal Customer Profile 227

Ideal Customer Profile B2B Scale Trends 227

Zoominfo

NOVEMBER 8, 2021

You know what’s a colossal marketing mistake? While every new marketing venture requires due diligence, the nuances of international communications are often overlooked when marketers try to gain traction in a new region. You can’t simply “copy and paste” your marketing efforts from the U.S. into another market.

Webinar Metrics 130

Webinar Metrics Demand Generation Agencies Lead Rank Marketing Qualified Lead 130

Alice Heiman

JULY 30, 2024

Here’s what he’s learned about hiring, training, and retaining top talent. “ Sales is a lagging indicator of just doing the right things ,” he says. Effective Hiring Strategies When Matthew decided to start his own business, he knew he needed to hire the right people to grow.

Hiring 77

Hiring Strategy Retention Lead Rank 77

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. It’s more than a product launch, but slightly less than an entire business model.

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Sales Hacker

OCTOBER 20, 2023

Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and education on social platforms. Sellers are responsible for educating their buyers digitally through multiple channels.

Hiring 114

Hiring Marketing How To Intent Data 114

Zoominfo

AUGUST 3, 2022

All too often, marketing budgets are the first to be scaled back. We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession.

Top of Funnel 130

Top of Funnel Marketing Advertising Advertising 130

Bernadette McClelland

JANUARY 14, 2024

Twenty years earlier, long before podcasts became popular, my husband and I hosted a live radio show at the studio every Tuesday evening on HighlandsFM Radio in Victoria, Australia to support and market our local business. Leaders hire me to get results within the sales function of their business. Take a punt and do the thing!

Hiring 195

Hiring Face-to-face LinkedIn Guarantee 195

Sales and Marketing Management

MARCH 11, 2018

Author: Vaughn Aust Defining leads that matter is key to any sales and marketing strategy, but how do you pinpoint those golden customers? Predictive analytics uses data correlation to understand how you target a prospect, what that prospect’s channel preference is, the best time to call, and so on.

Analytics 185

Analytics Lead Rank Outsourcing Services Marketing Qualified Lead 185

Zoominfo

OCTOBER 5, 2021

Putting together a B2B marketing team kind of feels like assembling a superhero group. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. to marketing team structure. The concept mostly lends itself to larger enterprise marketing teams.

Outsourcing Services 130

Outsourcing Services B2B Hiring Marketing 130

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! Check it out! DiscoverOrg.

Research 233

Research B2B Tools Company 233

Sales and Marketing Management

MARCH 16, 2018

Author: Kevin McGirl, President, sales-i The supply chain is the engine of the global economy. When products don’t move smoothly and seamlessly between manufacturer and end-user, they become exponentially harder to bring to market. It may be a bit simplistic to describe customer acquisition and retention as specific sales obstacles.

B2B 195

B2B Company Hiring Discount 195

The Pipeline

SEPTEMBER 17, 2020

Can we agree that despite many claims to the contrary, there is no single proven method for continuous success in B2B sales? One that has proven itself in varied markets and real-world challenges. That’s neither good nor bad, but an honest way to start looking at a real problem is sales today. When We Were Green.

Hiring 286

Hiring Fashion Facebook Pivotal 286

Zoominfo

AUGUST 12, 2020

On building a sales organization as sophisticated as contemporary B2B buyers …. Here’s a secret: Contemporary sales leaders are just as well equipped as their counterparts in procurement. Here’s a secret: Contemporary sales leaders are just as well equipped as their counterparts in procurement. Today, we review.

B2B 200

B2B Lead Rank Sales Qualified Lead Top of Funnel 200

Bernadette McClelland

MARCH 4, 2018

And for a couple of reasons: 1. Because they were from sales leaders and. Bad hiring. Bad/lack of marketing and negative brand sentiment. Don’t follow a proven sales process. When was the last time you read a book about prospecting in today’s sales environment, or are you waiting for the company to do it for you?

Meeting 191

Meeting Hiring Quota Coaching 191

Zoominfo

NOVEMBER 6, 2023

By uniting the two, B2B marketers can transform a traditional account-based marketing strategy into a comprehensive go-to-market approach that can scale across an entire company. Keeping pace with today’s customer demands and competitive pressures requires an adaptable toolset and a compelling vision.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

Alice Heiman

SEPTEMBER 22, 2021

On this episode of the Sales Talk for CEOs Podcast, Alice Heiman speaks with Jamie Crosbie, the CEO of ProActivate , which specializes in providing top leadership, sales, and marketing talent to growing organizations. Watch the podcast below or on our YouTube channel. Watch the podcast below or on our YouTube channel.

Hiring 127

Hiring Cold Calling Sales Talent Sales Leadership 127

Zoominfo

JULY 26, 2023

For years, go-to-market leaders lived by the laws of growth through sales capacity. The mentality was simple: if you want to increase revenue, hire more salespeople. Here’s how ZoomInfo can help teams of all sizes modernize their go-to-market strategies and win the race for productivity.

Ideal Customer Profile 130

Ideal Customer Profile Data Scale Marketing 130

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

Ideal Customer Profile 130

Ideal Customer Profile Tools Marketing Hoovers 130