Advertising Outlook: Opportunities for Agencies and Sellers
SalesFuel
JANUARY 3, 2025
The B2C marketing channel spending breaks as follows: Marketing employees $207 billion Paid media digital $230 billion Paid media traditional $65 billion Agencies/services $73 billion Events/sponsorship $42 billion Tech and data $38 billion The B2B breakout by channel is a bit different. Photo by Viridiana Rivera on Pexels.
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