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But what does that mean for training and learning and development professionals? Once controlled by a limited number of gatekeepers, content exploded horizontally across a huge number of new channels—YouTube, blogs, and social media to name a few. You may have heard the phrase, “democratization of content.” And why should you care?
Whether you’re assessing new potential customers and buyer personas, catering to existing customers, refining your onboarding process, or evaluating sales training methods, you may find that best practices have shifted. This is particularly important when trying to break through crowded channels, such as email.
From Strategy to Action: The Essence of Whale Hunting Whale hunting is a systematic process for scouting, hunting, and harvesting large accounts. Build a Dedicated Team: Train a team that can effectively execute your whale hunting strategy. This approach requires the involvement of the CEO and senior leaders to succeed.
Nigel understands that if you don’t relentlessly pursue your craft and coach your team well, you won’t be in the game very long. The revenue harvest Nigel coined the term, Revenue Harvest , in this sales leaders almanac containing the fruits of 15 years of experience. Don’t forget to give yourself restoration as well.
You can tidy the garden, plant bare root trees, harvest root vegetables if you’re already growing them, or learn how to use tools. Find some cooking channels on YouTube or blogs that feature recipes you can cook as a family. Learn more to train teams and join the advocacy program.
5 min read ) 6 tips to channel conviction and the right attitude in sales 1. Allow the seeds to take root and grow, and harvest at the appropriate time. Learn from your losses If you sow good seeds, you will reap a good harvest. If you sow bad ones, you reap a bad harvest. Your sales have gestation periods.
Professionals working in the financial management industry will use a portfolio management system that harvests existing financial data to forecast performance and manage risk. Your total sales cycle length does have value, but smarter companies dig down into each channel. It takes time to train the algorithms to know what to look for.
More about our guest Andy Paul: I almost didn’t make it past the sales training class in my first job out of college. I’ve worked with nearly every channel ranging from franchise networks to retailers, dealers, distributors, VAR and OEMs. Topics we’re going to cover on today’s podcast: [1:29] Easy equals right. [4:01]
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