Understanding the Sales Force

JANUARY 31, 2014

Understanding the Sales Force by Dave Kurlan I wrote an article for the Sales Blog over at Hubspot on how Inbound Marketing has really been around, like, forever. The article was about who should be your first sales hire. I wrote my own article on the topic 3 years ago called Startups and the Dilemma of the First Sales Hire.

Hiring 199

Hiring Inbound Hubspot Webinar Metrics 199

Sales and Marketing Management

FEBRUARY 15, 2021

Author: Doug Bushée and Shayne Jackson Last March, sales leaders had to quickly shift from enabling in-person sellers to enabling virtual sellers. Now, as we dive deeper into a new year, sales leaders are tackling another issue. Many sales organizations have pivoted to virtual events rather than simply canceling major sales events.

Education 194

Education Film Channels Cancellation 194

Cincom Smart Selling

MARCH 6, 2025

The contemporary competitive market poses a formidable challenge to maintain profitability across multiple sales channels. Understanding the Pricing Complexities in Multi-Channel Sales In the hyper-connected marketplace, businesses sell through multiple channelsdirect sales teams, resellers, e-commerce platforms, and distributors.

Margin 48

Margin Channels Maximizer Lead Rank 48

Sales and Marketing Management

JUNE 28, 2018

Author: Glenton Davis Today’s consumer has access to more knowledge than ever before, adding a burden to businesses to provide truly innovative products and services — and for sales teams to understand their companies’ offerings in a deep and informed way. More than ever, understanding one’s field is critical to sales success.

Buyer 209

Buyer Guidelines Insurance Insurance 209

Sales and Marketing Management

JANUARY 20, 2018

Author: Kostas Chiotis Picture this: your company wants to boost its sales with an incentive program. Here’s the thing: in this ever-changing digital landscape, marketing and communication channels can work together like peanut butter and jelly. You Can Set Clear Guidelines for Media Outreach. What do you do?

Guidelines 189

Guidelines Media Channels Google 189

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. Data collaboration has a variety of benefits, the main one being sales and marketing alignment. Activity data: How sales and customer marketing are reaching out to best customer within your TAM.

Data 246

Data Intent Data How To Intent 246

Zoominfo

JULY 30, 2019

Perhaps you sell a sales enablement tool , and your target customers are sales managers and executives at small and medium sized businesses. Mistake #2: Your branding over-emphasizes sales. We’re referring to the brands who turn every advertisement, email, piece of content, and social media post into a sales pitch.

Company 193

Company Guidelines Social Media B2B 193

Score More Sales

MARCH 26, 2013

Mid-sized companies also need better ways to help the sales team capitalize on potential and actual sales opportunities. It went on to say that many midsize businesses still rely on traditional, non-integrated customer management, sales tracking or marketing systems. What will you do with it and how will that look?

CRM 235

CRM Guidelines Compensation Outbound 235

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. With multiple studies across the world highlighting shrunken marketing budgets, campaign delays, and hiring freezes…where should your sales and marketing efforts begin? …But what about next quarter? Think about it.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

Zoominfo

AUGUST 12, 2020

On building a sales organization as sophisticated as contemporary B2B buyers …. Here’s a secret: Contemporary sales leaders are just as well equipped as their counterparts in procurement. Here’s a secret: Contemporary sales leaders are just as well equipped as their counterparts in procurement. Today, we review.

B2B 200

B2B Lead Rank Sales Qualified Lead Top of Funnel 200

Understanding the Sales Force

SEPTEMBER 11, 2023

Rotting and lower yields can be used to describe the strange pool of sales candidates from which you are trying to recruit as well. There’s no time like the present to hire salespeople as long your sales recruiting strategy includes considerations for the ever changing ebb and flow of the candidate pool.

Hiring 211

Hiring Top of Funnel Company Funnel 211

Zoominfo

NOVEMBER 9, 2020

Does your (sales) funnel have flow? Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs). Contents What is a Sales Funnel? What Tools Do People Use for Sales Funnels? Marketing Funnel vs. Sales Funnel Resources. What is a Sales Funnel?

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Alice Heiman

OCTOBER 29, 2024

In this Sales Talk for CEOs episode, Alice Heiman speaks with Gillian Utesch, CEO of Broken Glass Ceiling Marketing, about how AI-driven tools can help your team to streamline marketing, personalize engagement, and tackle sales in a whole new way. With the right AI tools, that’s possible.

Scale 71

Scale LinkedIn Tools Guidelines 71

Allbound

JUNE 26, 2019

When used correctly, market development funds (MDFs) can be an excellent way to grow your channel business. Market development funds are made available by a brand to help channel partners sell more of their products. On the flip side, when the right strategy is put in place, MDFs can be a successful way to grow your channel program.

Channels 83

Channels Guidelines Software Software 83

Vengreso

JULY 29, 2024

Have you heard about how important channel sales partners are? In this article we cover different kinds of channel sales partners, why they’re good, and how to work well with them. Understanding what each partner does and how they help is key to making a good sales plan to get the best results.

Outsourcing Services 68

Outsourcing Services Channels Webinar Metrics Strategy 68

Pipeliner

MARCH 4, 2025

In this episode, John Golden talks with Geoff Ketterer , a sales expert who works to restore failing teams. Most sales teams fail because of inept leadership, lack of teamwork and slow follow-ups. Low Morale: The sales people are demoralized and uninterested in their work. These are small changes that can make a big difference.

Lead Scoring 52

Lead Scoring Lead Rank Hiring Guidelines 52

Allego

JULY 24, 2023

The days of buyers relying on sales reps for product information are long gone. Buyers are savvier than ever and have shifted to digital channels to research solutions. This includes sellers, marketers, enablement, frontline sales managers, pre-sales, and customer success. Design the sales process.

Revenue 118

Revenue Guidelines Channels Buyer Persona 118

Zoominfo

MARCH 22, 2018

The art of the sales pitch has drastically changed in recent years. In fact, experts estimate that 50%-90% of the buyer’s journey is complete before the buyer even speaks to a sales rep ( source ). In fact, experts estimate that 50%-90% of the buyer’s journey is complete before the buyer even speaks to a sales rep ( source ).

Scale 196

Scale B2B Guidelines Case Study 196

Sales and Marketing Management

SEPTEMBER 24, 2019

Now, B2B companies must implement digital marketing into their sales funnels. Purchasing decisions now involve increased touchpoints through multiple channels, more self-driven research, and less reliance on salespeople. For example, 68% of millennials would rather make a B2B purchase via a website than through a sales representative.

ROI 166

ROI Lead Rank Customer Marketing 166

Hubspot Sales

JANUARY 3, 2018

Want to improve productivity across your sales team, standardize best practices, reduce ramp-up time, and make your salespeople more autonomous? Create a sales playbook. One study found best-performing companies are nearly twice as likely to have sales playbooks than “laggards.”. What is a sales playbook?

Ideal Customer Profile 145

Ideal Customer Profile Buyer Persona Guidelines Hiring 145

Increase Sales

SEPTEMBER 17, 2014

The sales world is changing. This education is largely because of the Internet and the vasts amounts of information available through online channels from publications to social media to blogs. What may happen is your sales tree of knowledge may have you sounding and acting like the all to be avoided “pushy” salesperson.

Education 139

Education Guidelines Social Media Buyer 139

Pointclear

AUGUST 1, 2011

As a sales and marketing thought leader with nearly 20 years experience, Tony has led the overall research function at SiriusDecisions since the company's founding in 2001. Getting b-to-b sales and marketing to align more closely has driven even the most capable business leaders crazy for years.

Lead Management 165

Lead Management Sales Qualified Lead Lead Rank Lead Scoring 165

Zoominfo

JULY 28, 2020

It all goes back to supporting growth through personalization in strategy, and partnership with sales. Using pods creates agility within marketing and enables the team to more closely align with sales goals. And what technographic and strategic subject matter skill sets do you need to optimize those channels.

Outsourcing Services 246

Outsourcing Services B2B Hiring Marketing 246

MTD Sales Training

JULY 23, 2019

With that kind of exposure, sales consultants are missing out big time if they aren’t using the medium effectively. You can improve your ‘find-ability’ when people search on Google and LinkedIn by adhering to certain guidelines. Connect Other Sites & Channels. LinkedIn is rapidly approaching 600 million users. Happy Selling!

Ideal Customer Profile 161

Ideal Customer Profile LinkedIn Google How To 161

Hubspot Sales

SEPTEMBER 1, 2023

Train AI in sales, and you’ll join 81% of salespeople surveyed who agree that AI significantly reduces their manual tasks and data entry workload. Plus, insights from sales experts who are knowledgeable and passionate about using AI in sales ethically. Sales professionals can ask ChatSpot for a desired outcome.

Training 116

Training Guidelines Policies How To 116

Hubspot Sales

JUNE 25, 2018

For years, there’s been a debate raging in the sales community: When reaching out to a prospect for the first time, should you call or email? Luckily for sales reps everywhere, more than 20 sales experts and practitioners on Quora decided to weigh in. Sales Email or Sales Call? When In Doubt, Email First.

Prospecting 112

Prospecting Guidelines Cold Calling Social Media 112

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

SalesFuel

APRIL 28, 2025

91% of organizations say the website drives more revenue than any other marketing channel. And 49% believe personalization, such as remembering a previous order, increases chances of making another sale. SalesFuel - Sales Intelligence | Marketing Research | Sales Hiring | Credibility | Sales Enablement

Marketing 59

Marketing Google Consumer Analysis 59

Zoominfo

OCTOBER 13, 2023

Between the GDPR and ePrivacy guidelines, there is a lot to consider to ensure your business remains compliant. The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany. Each platform contains features and safeguards to support your GTM strategy.

Telemarketing 130

Telemarketing Strategy Inbound Intent Signal 130

Zoominfo

JULY 10, 2018

In essence, data-driven marketing is a strategy in which all aspects of a campaign-from channel to content- are designed and developed using insights garnered from data analysis. By now, you are probably aware of the many benefits of sales and marketing alignment. But, just in case, we’ll give you a brief refresher. The solution?

Data 153

Data Buyer Persona Marketing Lead Scoring 153

Allbound

MARCH 6, 2019

Your channel sales are looking good—but they could always be better. If you’re looking for ways to boost your sales , look no further than your partner relationship management (PRM) software. That said, the right PRM software will take it a step further by helping your partners turn their sales prospects into customers.

Channels 52

Channels Case Study Webinar Metrics Software 52

Showpad

JULY 21, 2020

In this edition, I’ll be discussing why you as an executive in a sales, marketing or CX leadership role play a mission-critical part when it comes to making sales enablement successful in your organization. . Another aspect is how to make sales enablement the engine of your digital transformation efforts. .

Sales Enablement 139

Sales Enablement Leads Marketing Qualified Lead CRM 139

Allbound

APRIL 24, 2019

There are many benefits to investing in a channel marketing partner program, and marketing teams are beginning to take notice. In fact, many companies expect channel sales to increase in importance over the next few years. We’ll share a few tips and tricks to help you take charge of your channel program in the year ahead.

Channels 48

Channels Marketing Guidelines eBook 48

Vengreso

JANUARY 2, 2025

Whether youre seeking a new job, nurturing sales leads, or simply maintaining business relationships, a well-structured follow up email template can enhance your chances of success. From meeting requests to job applications, and even after sales pitches, they are versatile enough to cater to any professional scenario.

Follow-up 63

Follow-up Examples Hiring Proposal 63

Cincom Smart Selling

FEBRUARY 21, 2025

Why do you think your sales team is unable to close deals? It streamlines the sales process by automating pricing, approvals, and accurate quote generation. It streamlines the sales process by automating pricing, approvals, and accurate quote generation. Today, the customers need prompt response.

Discount 48

Discount Guarantee Engineering Proposal 48

Crunchbase

MARCH 27, 2020

With new direction each day, many companies are being forced to close their doors or change their approach to work, implementing mandatory work from home requirements to comply with CDC and government guidelines. While every team is uniquely impacted, sales teams are facing an urgent need to generate revenue to keep businesses in operation.

Face-to-face 125

Face-to-face Top of Funnel SalesForce Sales Leadership 125