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45 Top YouTube Channels for Marketing Professionals

Zoominfo

For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Up first on today’s list is a channel called Social Triggers TV. Up first on today’s list is a channel called Social Triggers TV. Today’s blog post is for you! 4. Koozai.

Channels 220
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Should You Use Pinterest for B2B Marketing? Yes or No in 5 Minutes

SBI Growth

The sharing is done to their own account or group ‘pin’ boards. Being visible on Pinterest gives you an additional marketing channel to reach more people. Breaking down the recent pew Internet research study, women are about 5x as likely to be on the site as men. Additional demographic data from the study is shown below.

B2B 332
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B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]

Hubspot Sales

We’ll dig into the findings and see what we can learn from the study, but let’s start with some definitions. The largest age group (38%) of B2B buyers is 35-44. Keep this age group in mind as you try to hone your messaging and outreach, but don’t forget that younger buyers will be entering the market in the coming years.

Hubspot 116
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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. Social media channels and news sources are great ways to monitor competition. What emerging trends are occurring on their site and/or social channels?

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How to Sell Marketing to your CEO

SBI Growth

Last year, The Fournier Marketing Group interviewed more than (600) F1000, F500 and SMB CEOs. They target these channels with their demand gen efforts. They also track the investment and leads sourced from each channel. A Sirius Decisions study found that half of all buyers take 18-24 months to finalize a purchasing decision.

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Why CMOs Struggle with the Last Mile

SBI Growth

Research conducted by the Aberdeen Group indicates when sales and marketing are aligned: Pipeline size increases by 18-27% and. You need to take steps to bring the groups closure together now. Key or Strategic Account (or channel partner) program alignment – resource alignment to potential. Cross sell / upsell campaigns.

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How Marketing can Partner with Sales to Drive Results

SBI Growth

Whichever mode you choose, assembling this group gives the marketing leader the opportunity to glean a deeper understanding into the buyer’s behavior. To achieve this and maximize your time together, focus the agenda on three areas or groups: Current Prospects. Expert panels can be in person, via WebEx or a combination of the two.