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How Tesla Is Threatening An American Sales Tradition

SBI Growth

The dealership is an example of the indirect sales channel. Not all indirect channels are bad. Fast food and department stores are two examples of successful indirect channels. For many companies, the indirect channel is the best way to reach customers at the lowest cost. Is your channel threatened?

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Why CMOs Struggle with the Last Mile

SBI Growth

Sales and Marketing Governance. Key or Strategic Account (or channel partner) program alignment – resource alignment to potential. The sales and marketing alignment tool helps you focus on the following 5 key requirements: How to hold sales accountable. Creating a sales & marketing performance cadence. Perceptions and Execution.

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A Get-Well Plan for Sales Ops in the New Year

SBI Growth

This work also includes data governance and process flows. Channel / Routes-To-Market – Understanding BPM’s and Personas will provide a base line here. Sales, Finance, Marketing and Customer Service need this alignment. All your data is rolled-up to a common definition of the customer. All interactions align to this view.

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Firing Up the Revenue Engine Post-Crisis

Sales and Marketing Management

While government and business leaders around the globe debate when and how the economy will turn back on, waiting until for the proverbial green light will be too late and your organization will immediately be at a competitive disadvantage. SUPPORT: Channel Partner Support and Re-Alignment Is Critical to Success.

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Drive Consistency and Results With Content Governance

Highspot

In this guide, we’ll walk you through the essentials of content governance. You’ll learn about key metrics specific to content governance, discover the critical steps in establishing a compliant workflow, and get inspired by a real-life success story that showcases the powerful impact of a well-implemented content governance plan.

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Firing up the revenue engine post-crisis

Sales and Marketing Management

Author: STEVEN KELLAM While government and business leaders around the globe debate when and how the economy will turn back on, waiting for the proverbial green light will be too late and your organization will immediately be at a competitive disadvantage. Reinforce channel support. Leverage the right engagement tools to drive sales.

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10 Incentive Travel Facts You Can Put To Good Use

Sales and Marketing Management

This is particularly evident in channel programs. Additionally, sales and employee programs tend to outpace channel and customer programs in their use of individual travel regardless of company size.

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