Zoominfo

OCTOBER 24, 2024

Improved Forecasting : AI-powered algorithms analyze historical data and market trends to deliver more accurate sales forecasts, enabling better strategic planning. ZoomInfo Copilot ZoomInfo Copilot helps today’s sellers reach their ideal buyers first by applying advanced AI to the strongest data foundation in go-to-market.

Software 211

Software Software Tools Hubspot 211

Zoominfo

OCTOBER 30, 2018

With the abundance of information available online, modern professionals are able to learn new skills and broaden their knowledge with a simple Google search. Now that YouTube has become as ubiquitous as Google—business professionals have an additional resource to prime themselves for success and development. 1. RecruitingBlogs.

Channels 187

Channels Hiring Video Scale 187

Pipeliner

JANUARY 29, 2025

In a recent episode of the expert insight interview series, John Golden delves into the transformative world of geofencing advertising with marketing professionals Barbara Wardell and Ernest Kulhari. Wrap-Up In summary, this episode offers valuable insights into the transformative potential of geofencing in marketing.

Video 95

Video Advertising Advertising Marketing 95

Sales Hacker

NOVEMBER 15, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Google Maps replaced navigation skills. Most teams try to run too many channels. Product-led SEO.

Outsourcing Services 113

Outsourcing Services Scale Cold Calling Hiring 113

Nutshell

JANUARY 30, 2025

Every marketing team should clearly understand whether its efforts are yielding results. However, many marketing departments struggle to define their key performance indicators (KPIs) or establish effective analytics tracking, which can make their marketing reports less useful. Table of Contents What is a marketing report?

Report 83

Report Lead Scoring Lead Rank Marketing 83

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Keep reading!

B2B 178

B2B Tools Lead Scoring Lead Rank 178

SBI Growth

APRIL 20, 2013

An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. Social media channels and news sources are great ways to monitor competition. Seeking Alpha/Yahoo/Google/MSN News. For instance: Trade Shows.

Social Media 316

Social Media Competition Media Eloqua 316

Zoominfo

FEBRUARY 24, 2025

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. The lesson: Latent demand exists before the market realizes it. Lets see how.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage. Determine Your Marketing Objectives.

Paid Content 194

Paid Content Strategy Marketing Buyer Persona 194

Sales and Marketing Management

JULY 15, 2018

Author: Kostas Chiotis Having a powerful marketing strategy is vital to the growth and success of your business. However, most industries are highly competitive, and if you fail to launch effective marketing campaigns, you may find yourself in hot water real quick. A strong content marketing strategy should be priority number one.

Maximizer 192

Maximizer Top of Funnel Strategy Social Media 192

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Top Website Visitor Identification Software Tools 1.

Sales Qualified Lead 130

Sales Qualified Lead Lead Scoring Lead Rank Software 130

Sales and Marketing Management

SEPTEMBER 14, 2018

Author: Andrew Frazier You need to market your small business like a drug dealer. It does until you take a closer look at their marketing and sales strategy. Small business owners can learn a lot from analyzing what drug dealers do in terms of defining their target market, performing marketing activities, and building relationships.

Small Business 260

Small Business Small Business Marketing Social Media 260

SalesFuel

APRIL 28, 2025

91% of organizations say the website drives more revenue than any other marketing channel. The 2025 State of the Website survey, by Webflow, shares what marketers intend to change about their sites. Marketers want to appear current to consumers. Experts hints that Googles dominance is fading.

Marketing 59

Marketing Google Consumer Analysis 59

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Trends 160

Trends B2B Marketing Channels 160

Pipeliner

APRIL 17, 2025

In a recent episode hosted by John Golden and guest Jordan Whelan, the founder of Gray Smoke Media , shared his extensive knowledge on the evolution of marketing strategies, particularly in the legal sector. Jordan Whelan’s Journey into Marketing Jordan Whelan’s career trajectory is a testament to the power of diverse experiences.

Lead Scoring 59

Lead Scoring Lead Rank Video Marketing 59

SalesFuel

JANUARY 20, 2025

Every business wants to grow, but throwing money at marketing without knowing what works is a gamble. Thats where digital marketing audit services come in. A digital audit provides a detailed, data-driven look at your clients marketing activities across digital channels. Why Conduct a Digital Marketing Audit?

Paid Content 64

Paid Content Cost Per Click Lead Rank Marketing 64

SBI Growth

SEPTEMBER 26, 2013

This post is written for Marketing Leaders who describe themselves as students of the craft. These tips represent best practices from leading Sales & Marketing organizations. These tips represent best practices from leading Sales & Marketing organizations. Buyers will search Google before doing business.

Ideal Customer Profile 327

Ideal Customer Profile Sales Qualified Lead Marketing Qualified Lead Leads 327

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Either way, there are a host of obstacles to marketing time management that can impede productivity. Lack Of Strategy And Alignment: Sales and marketing alignment is imperative for efficient time use.

Marketing 221

Marketing Campaigns ROI Scale 221

Sales 2.0

OCTOBER 25, 2021

as this channel has become saturated. Some of the top non-selling tasks that come up time-and-again are: Updating the CRM Sending email (internal and external) Researching prospects (often on Google and Linkedin). Automate : There are more and more tools on the market that remove the need for sales people to do non-selling tasks.

Territories 396

Territories Compensation Scale Decision Maker 396

SBI Growth

MARCH 21, 2013

Insufficient lead generation – every marketer’s worst enemy. We work with marketing leaders across nineteen different industries. There is a skill gap in knowing how to build & execute marketing campaigns. It must also have a timeline and be compatible with your other marketing efforts. Tele-marketing.

Campaigns 319

Campaigns Lead Rank Lead Scoring Marketing Qualified Lead 319

Sales Hacker

APRIL 22, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. She is currently the VP of Growth and Marketing at Superhuman, the most productive email app ever made for teams.

Paid Content 97

Paid Content Top of Funnel Webinar Metrics Marketing 97

Zoominfo

MARCH 21, 2025

Why Businesses Need Sales Coaching Software Today, customer expectations are higher than ever, and market conditions can change in the blink of an eye. And with shareable call snippets, sales can bridge team silos by looping in marketing, product, and engineering, amplifying the voice of the customer across the business.

Sales Coaching 130

Sales Coaching Software Software Coaching 130

Zoominfo

JUNE 20, 2018

The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Subsequently, new technologies have emerged as well, aimed to help marketers achieve specific tasks and objectives. Today, we break down the most important categories of marketing tech.

Marketing 170

Marketing Social Media Advertising Advertising 170

SBI Growth

FEBRUARY 5, 2013

As a Marketing Leader, you pay attention to mobile trends. Best in class marketers evolved beyond mobile optimized websites. Mobile adoption as a marketing tool became readily apparent as we watched the latest Super Bowl commercials. There are valuable B2B marketing lessons to take away from the B2C Super Bowl of marketing.

Lead Scoring 325

Lead Scoring Lead Rank Advertising Advertising 325

SalesFuel

JANUARY 15, 2025

Challenge: Helping a company understand the HVAC digital marketing space Devin Burtley, an account executive at KXRM , has been on the job for a little over two years. In that time, he has been able to show how AdMall can assist a local business in understanding the ins and outs of the HVAC digital marketing world.

Data 59

Data Marketing Hiring Ideal Customer Profile 59

Sales and Marketing Management

JULY 12, 2018

Marketing is a strategy that makes or breaks a business. Learning tactics to market products that a startup has created can be gained from big brands that have penetrated the market and made a name for themselves. Startups need to be creative in how they market their products. Content Marketing. Give Freebies.

Marketing 180

Marketing Social Media Penetration Advertising 180

Pipeliner

MARCH 20, 2025

Conduct Regular Audits: Periodically review your marketing strategies, site performance, and customer feedback to identify areas for improvement. Develop Effective Marketing Strategies: Align your marketing tactics with your brand’s goals and target audience. Marketing Strategies: Implement effective marketing tactics.

Video 103

Video Lead Scoring Lead Rank Scale 103

Zoominfo

JANUARY 24, 2019

The answer to each of these questions and the key to content marketing success is something called content mapping. If you don’t understand the prospect’s path to becoming a customer, your marketing will always be subpar. How do you prefer to receive marketing content from companies—email, social media, etc.?

Top of Funnel 159

Top of Funnel Marketing Social Media Consumer 159

Sales and Marketing Management

NOVEMBER 6, 2020

Despite the economic damage this crisis has caused, it has also created opportunities, especially for marketers. Most B2B companies have reduced marketing budgets in the wake of the pandemic, even as the need for impactful customer engagement has increased. In order to be nimble, marketers must react to news and events in real time.

Marketing 166

Marketing Trends Face-to-face Government 166

Pipeliner

JANUARY 19, 2025

A Real-World Example Bassford shares a compelling story about a serial entrepreneur who struggled to adapt to changing market dynamics. Assessing Organizational Culture Creating Psychological Safety Bassford references Googles Aristotle Project, which identified psychological safety as a key factor in team success.

Video 98

Video Lead Scoring Lead Rank Channels 98

SBI Growth

JANUARY 7, 2013

As a sales rep, you can’t rely solely on Marketing to develop your presence. Create LinkedIn, Facebook, Twitter, and Google+ accounts – This is your first step to engaging your customer base online. And once that brand extends across multiple social media channels, the floodgates will open. cold calling).

Social Selling 321

Social Selling Ideal Customer Profile Harvest Social Media 321

Zoominfo

MAY 3, 2020

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Sales and Marketing Management

FEBRUARY 24, 2021

But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? Zero in on Your Target Market. First, make sure you understand who you’re target market is. First, make sure you understand who you’re target market is. Have a Content Marketing Strategy.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

SBI Growth

NOVEMBER 12, 2013

If you google “sales strategy,” you can read for hours on the subject. They lack focus on your target market. You can market to customers who are best suited to purchase your products. Routes to Market – It’s likely you don’t need a field sales force for all routes to market. What is a Sales Strategy?

Strategy 317

Strategy Hiring Top of Funnel Margin 317

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. And using it collaboratively can help alignment and improve go-to-market results from a campaign planning standpoint. The whole point of data collaboration is to promote sales and marketing alignment.

Data 246

Data Intent Data How To Intent 246