Sales and Marketing Management

SEPTEMBER 4, 2018

Author: Todd Handy Before we start, let’s make sure we’re all on the same page regarding the term “direct sales.” Often, the differentiator may come down to the sales rep, whose product knowledge, experience and ability to solve the customer’s problem end up being the deciding factor in turning a prospect into a customer.

Hiring 222

Hiring Decision Maker Ideal Customer Profile Sales Qualified Lead 222

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. With multiple studies across the world highlighting shrunken marketing budgets, campaign delays, and hiring freezes…where should your sales and marketing efforts begin? …But what about next quarter? Think about it.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

Pointclear

JANUARY 26, 2012

But what are the most effective outbound marketing channels for kicking off a business relationship? These are the five essential channels you can rely on for generating a steady stream of inquiries that you can then convert to qualified leads, and have a prayer of closing enough sales to meet your revenue quota.

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Media netFactor Direct Mail Trade Show 233

DiscoverOrg Sales

SEPTEMBER 12, 2018

Welcome to another Whiteboard Wednesday, hosted by Steve Waters , DiscoverOrg’s Director of Sales. I want to talk about how to improve morale on the team over time by enabling them with great data and helping sales leaders invest in their team’s success. Morale is the best indicator of retention on a sales team.

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Retention Data Video Gatekeeper 185

Mr. Inside Sales

AUGUST 7, 2022

If you are new to receiving these sales tips, or even if you have been subscribed for a while, I want to give you something that will help you sell more. It’s not often that we get something for free, but I’m going to give you some resources, some inside sales techniques that will help you sell more with less resistance.

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Resources Gatekeeper Face-to-face Decision Maker 156

Act!

NOVEMBER 12, 2024

Because they are useful for lead generation and relationship building, social media channels are an indispensable part of any sales strategy for starting and growing a business. Social selling is the technique of using social media platforms to find new prospects , engage with them , and close sales. What is social selling ?

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Social Selling Social Media Ideal Customer Profile Channels 52

eGrabber

APRIL 9, 2025

In B2B sales, reaching the right person is key. Sales professionals must know how to find decision makers and not waste time contacting anyone at a company. If you reach these key players, your conversion rates and overall sales success improve dramatically. Want to find decision makers & boost your B2B sales success?

Decision Maker 52

Decision Maker Ideal Customer Profile B2B Account Based Marketing 52

Mr. Inside Sales

APRIL 29, 2022

Writing a deal (making a sale), is an exhilarating thing, and there are many ways to celebrate. Some companies have a deal board where you can write down your latest sale so the other team members can see it. I was a little offended by this, but I took his advice and channeled my energy into my next pitch, and guess what?

Face-to-face 156

Face-to-face Gatekeeper Energy Licensing 156

Hubspot Sales

JULY 22, 2024

Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial. If you're in a hurry, skip to the script or download free sales call templates.) Cold calling is most effective when paired with strategies such as prospecting and sales qualification. So, what does a typical cold call look like in sales?

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Cold Calling Top of Funnel Inbound Call-back 111

Alice Heiman

DECEMBER 6, 2022

Jake Dunlap takes us from founding Skaled Consulting to his first successful sales hire. It’s great to be a founder led sales company but founder led services delivery is a problem. This was the first major hurdle that Jake encountered in his fledgling sales consulting business and a barrier to scaling. And boy, was I wrong. [11:57]

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Scale Outsourcing Services Hiring Sales Process 127

Sales Hacker

SEPTEMBER 4, 2020

Only 48% of SDRs consistently reach their targets according to TOPO’s 2019 Sales Development Benchmark Report, 48%… that’s it. Couple that with an entry-level salary, and you’ll understand why most SDRs do everything they can to be promoted to AE or any position outside of sales. Traditional outreach channels are overused.

Quota 134

Quota Meeting Cold Calling Channels 134

Zoominfo

MAY 21, 2020

We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. Great sales emails typically reflect a deep understanding of who the prospect is and what they care about. And we’ve got examples. What is a BASHO Email?

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Examples Account Based Marketing Decision Maker Ideal Customer Profile 264

Sales Hacker

DECEMBER 30, 2020

B2B sales is always changing, but nothing could’ve quite prepared us for the wild ride that 2020 ended up being. While most of us have settled into the new normal and the challenges that come with it, sales leaders are looking ahead with uncertainty. Best Sales Statistics to Know in 2021. Short on time? What this means for you.

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Revenue Lead Rank Hiring Account Based Marketing 134

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion? Awareness Stage 2. Interest Stage 3.

Top of Funnel 130

Top of Funnel Funnel Sales Qualified Lead Data 130

DiscoverOrg Sales

FEBRUARY 6, 2019

This seemingly simple chart is one of the most effective tools your sales team has. When we’re reaching out to an organization, we probably don’t know all the different buyers who will be influencing the decision regarding our sale. Ultimately, this will shorten the sales cycle as a whole.

Decision Maker 29

Decision Maker Video Outbound Influencer 29

Sales Evangelist

JANUARY 22, 2021

In situations such as that, what are the best sales strategy for engaging unresponsive prospects? They We invest in other things such as clothes and sales but they we forget to invest in prospecting. Look at the gatekeeper as the decision-maker to get past the door. Closing the sale doesn’t always mean that the deal is done.

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Prospecting Decision Maker Strategy Gatekeeper 105

John Barrows

NOVEMBER 7, 2018

There is no shortage of free sales training resources out there. Unfortunately, there is no magic resource that will automatically help you become a master sales rep, but we can work on getting a little bit better each day. To a certain degree sales is a numbers game. Know your equation. Lot’s of Goals.

Training 117

Training Cold Calling Ideal Customer Profile Webinar Metrics 117

Salesmate

FEBRUARY 21, 2020

B2B sales is undoubtedly a tough nut to crack. You need to stay focused, get past the gatekeepers, connect with the right decision-makers, and convince them to meet you. Effective B2B appointment setting tips to get more sales meetings. You shouldn’t be the one only speaking on the sales call. Connect at the right time.

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Sales Meeting Meeting B2B Decision Maker 99

DiscoverOrg Sales

NOVEMBER 27, 2018

We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. Great sales emails typically reflect a deep understanding of who the prospect is and what they care about. And we’ve got examples. What is a BASHO email?

Examples 220

Examples Account Based Marketing Decision Maker Account 220

Salesmate

AUGUST 14, 2020

Email is, without a doubt, one of the strongest communication channels to reach the prospects. You need to send emails at various stages of the sales process for nurturing and converting a prospect. Sales CRM can make your work easier. CRM-ready sales email templates. CRM-ready sales email template 1 – Cold email.

CRM 119

CRM Case Study Face-to-face Follow-up 119

Partners in Excellence

JANUARY 18, 2013

There’s the old adage–still promoted in way too many sales training workshops, articles, and blogs: “Start at the top!” But the most appropriate level to start your sales prospecting is the highest level of someone who cares—and no higher! Yet too many sales people shoot straight for the top, “Ms.

Gatekeeper 111

Gatekeeper Face-to-face Promotion Channels 111

Hubspot Sales

NOVEMBER 21, 2018

Pick a sales strategy. It generally includes a business plan outlining the target audience, marketing plan, and sales strategy. decision makers for every sale who have a say in whether a product is purchased. Gatekeeper: Blocker in getting a product implemented or approved. Steps for developing a GTM strategy.

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Paid Content Top of Funnel Lead Rank Webinar Metrics 145

Partners in Excellence

JULY 26, 2022

” Everyone is focused on inundating our prospects and customers with messaging through every channel. One expert community on sales and marketing used to email me a single daily update (I didn’t know why I needed updating daily, but I accepted it). They also know they have to reach out through multiple channels.

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Ideal Customer Profile Face-to-face Channels Gatekeeper 102

SalesLoft

MARCH 20, 2020

Guest post by Scott Leese, CEO & founder of Scott Leese Consulting , and founder of The Surf and Sales Summit. Or you’re used to coaching your team on the sales floor. ” A better question is: “What’s one thing I should work on if I’m struggling to get past gatekeepers?” Want mentorship?

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Scale Gatekeeper Churn Quota 131

Hubspot Sales

JULY 23, 2018

How to Use LinkedIn for Sales Prospecting. Changing jobs is one of the most effective trigger events in sales. If you've had trouble getting past a gatekeeper or find it difficult to reach the right person at a prospective company, keep a close eye on their hiring. Look at the "People Also Viewed" sidebar.

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LinkedIn Prospecting Hiring Ideal Customer Profile 145

Zoominfo

MAY 22, 2024

Since I founded ZoomInfo 17 years ago, I’ve had a clear vision of how data and technology could help sales professionals everywhere realize their true potential. A world where every seller has the tools, tactics and connections that were once held hostage by old-school gatekeeping. Modern sales is becoming a science.

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Ideal Customer Profile Lead Rank Scale Marketing 130

Sales Hacker

NOVEMBER 15, 2017

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started.

Lead Rank 105

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 105

John Barrows

FEBRUARY 25, 2020

It’s time to make sales simpler… In This Podcast You’ll Learn: Cold Call Connect Rates. But the difference is, I think in a lot of these reported stats is that people identify connect with like a gatekeeper or an admin or something of that nature. Making Prospecting a Science. Specializing In Your Art Form.

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Prospecting Cold Calling Engineering Gatekeeper 126

The Sales Developers

DECEMBER 6, 2019

Sales teams have everything needed for outbound prospecting activities. big databases, low cost researchers, in-house manual scraping) and tools that make sales activities more efficient than ever. There are more vendors in sales acceleration every day and ever expanding budgets fueled by venture capital and other forces.

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Top of Funnel Outsourcing Services Funnel Outbound 81

Hubspot Sales

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. But first, we’ll dive into the benefits sales prospecting tools have for your organization.

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Tools Ideal Customer Profile Prospecting Intent Data 128

Sales Hacker

AUGUST 28, 2020

Sales teams often spend so much time focusing on external communication channels they forget about the importance of internal communication. Ideally, these strategies should be applied company-wide, but we’ll focus on applying them to your sales department or team. What Is Internal Communications? Company-wide news. What format?

Strategy 96

Strategy Demographics Channels Follow-up 96

Partners in Excellence

SEPTEMBER 2, 2014

In an outstanding post, Why Sales People Need To Create Value, Not Just Communicate, Bob Apollo cites a data point from Forrester: “Prospects say only 1 in 8 conversations with sales people are useful!” of the conversations customers are having with sales people are a waste of time! The phone rings.

Customer 119

Customer Call-back Gatekeeper Up-Sell 119

Close.io

DECEMBER 3, 2019

Most successful sales reps have a wealth of experience with cold calling. You can revisit the fundamentals of selling, acquire a new soft skill that will enable you to close more deals, or simply leisurely read some sales and business literature. We’ve already introduced you to amazing sales books. Jump to category: ?

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Cold Calling Negotiation Sales Qualified Lead Top of Funnel 116

Hubspot Sales

JULY 9, 2018

Use HubSpot’s CRM and LinkedIn Sales Navigator. Use HubSpot’s CRM and LinkedIn Sales Navigator. LinkedIn Sales Navigator now lives directly inside contact and company records in HubSpot’s CRM which means no new tabs, no hassle, and less time wasted. View the “Contact Us” page of their company website. View the author page.

Account Based Marketing 111

Account Based Marketing How To Twitter Sales Qualified Lead 111

Janek Performance Group

DECEMBER 6, 2021

Santa Claus may be coming to town, but as a sales professional, it is difficult to get into the holiday season until you meet your sales numbers. The best company holiday parties are when the sales team hits their numbers. One of the biggest benefits of prospecting during the holiday season is fewer gatekeepers.

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Sales Qualified Lead Decision Maker Gatekeeper Call-back 118

Smooth Sale

FEBRUARY 29, 2024

But most are unaware that ‘gatekeepers’ reside within our mindset, preventing us from achieving business growth and our desires. Share Your Wisdom Sales Tips: The Impact We Make Know the needs and desires of your audience, including your next new employer, in detail. Today’s insights are provided to help you achieve the Smooth Sale!

Hiring 117

Hiring Gatekeeper Media Channels 117

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. With multiple studies across the world highlighting shrunken marketing budgets, campaign delays, and hiring freezes…where should your sales and marketing efforts begin? Work Smarter, and Harder (and Together).

Pipeline 100

Pipeline Marketing Top of Funnel Hiring 100