Zoominfo

SEPTEMBER 26, 2018

But in today’s hyper-connected world of social media and review sites, word-of-mouth travels fast. Whether through anonymous surveys or face-to-face meetings, find out what they love most about working at your company—and what they’d like to be different. If you’re new to employer branding, today’s blog post is for you.

Hiring 250

Hiring Social Media Face-to-face Channels 250

Hubspot Sales

SEPTEMBER 30, 2024

A solid social selling strategy falls somewhere between “nice-to-have” and “need-to-have” in the modern sales landscape. Activities like prospect outreach, cultivating brand awareness, and online relationship building are all enhanced by social media — so having a solid presence on these platforms can really help your case.

Social Selling 108

Social Selling Social Media Media Networking 108

Zoominfo

NOVEMBER 11, 2018

Let’s face it, in B2B marketing it’s easy to let your B2B social media accounts grow stale and outdated. With the social media landscape constantly evolving, and with so many other marketing responsibilities to juggle, many brands get complacent and fail to keep their social media strategy fresh.

Social Media 149

Social Media Media B2B Twitter 149

Zoominfo

JANUARY 6, 2021

CRM systems wear many hats, including channel management, customer insights, communications, engagement, and more. Customer relationship management (CRM) systems function as the heart of customer engagement. And if CRMs aren’t already a core part of the customer lifecycle, now is the time to switch. Future Trends in CRM.

Trends 246

Trends CRM Top of Funnel Marketing 246

Zoominfo

FEBRUARY 2, 2021

For instance, your social media strategy that your marketing manager ran five years ago looks different today — with multiple social media specialists running more channels. Larger (enterprise) companies have different digital asset requirements compared to smaller companies, including their CRM.

Enterprise 290

Enterprise Enterprise Company Face-to-face 290

Sales and Marketing Management

FEBRUARY 2, 2018

That is why it is crucial to know your audience when you’re structuring your multi-channel marketing. Consumers face several different options along their journey, and each one forces them to make a decision before they move forward. Author: Staff Take a minute to think about something that everybody loves. Is it chocolate?

Channels 174

Channels Demographics Intent Marketing 174

Pipeliner

NOVEMBER 24, 2024

He notes that while buyers once faced “paralysis by analysis” due to a lack of information, they are now overwhelmed with too much information. This blog post will break down the key insights and actionable advice shared by Wes, focusing on his five proven steps to making every sale.

Video 116

Video Strategy Top of Funnel Direct Mail 116

SBI Growth

OCTOBER 15, 2013

This post answers the most persistent question facing HR leaders who support Sales organizations. “ Social media have evolved as the most potent recruiting channel. Social Selling Profiles – The LinkedIn profiles of the sales team must shift from an online résumé to a powerful selling tool.

Hiring 303

Hiring Social Media Ideal Customer Profile Microsoft 303

Sales Gravy

MARCH 25, 2025

Hes already tried a variety of channels, including inside sales, social media, and email, but is struggling to ramp up both volume and quality. Below are the key insights from our conversation, along with practical strategies to multiply your lead count and build a system that secures face-to-face meetings with the right buyers.

Ideal Customer Profile 84

Ideal Customer Profile Sales Qualified Lead B2B Top of Funnel 84

Zoominfo

DECEMBER 20, 2024

Sales teams face constant pressure to close deals faster and more effectively. Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently. These tools are now essential for companies looking to maintain a competitive edge in a demanding market.

Scale 130

Scale SalesForce Analytics Hubspot 130

Sales and Marketing Management

DECEMBER 14, 2020

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. The shift to less face-to-face interaction with customers and prospects isn’t a 2020 development.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Sales and Marketing Management

MAY 18, 2018

Engaged customers are more likely to share positive experiences on social media. The best events integrate products and services in interesting and original ways, ensuring the experience is unforgettable – and highly shareable on social media. Step One: Know What Motivates Your Customers.

B2B 221

B2B Customer Social Media Face-to-face 221

Zoominfo

JUNE 4, 2018

In fact, 91% of marketers named engagement metrics, such as social media interactions, time on site, and bounce rate, as the number one way to measure success ( source ). But let’s face it, execs and board members can get stuck on marketing vanity metrics. Social media followers. But, fear not dear marketer!

Social Media 234

Social Media Marketing How To Campaigns 234

No More Cold Calling

MARCH 15, 2018

And technology will eliminate the time-consuming, face-to-face aspect of communication. Video killed the radio star. Not in your personal life, and certainly not in your lead generation system. B2B selling is all about relationships. But we’ve never been surrounded by so much of it. The Birth of the Boob Tube.

Lead Generation 243

Lead Generation System Leads Marketing Qualified Lead 243

SBI Growth

OCTOBER 28, 2013

He’s facing the extraordinary pressure of leading a Marketing organization at a firm poised to go public. Meet Doug Kuiper. This post gives an inside view to this pressure-packed situation. Even without the pressure of a public offering, CMOs are indispensable. They constantly prepare to meet tomorrow’s buyer behavior and marketing demands.

Outsourcing Services 300

Outsourcing Services Demand Generation Agencies Lead Rank Lead Scoring 300

Zoominfo

JUNE 25, 2018

Now that you understand the business benefits of YouTube, let’s get into some best practices to make your YouTube channel a success: 1. Product demos: Let’s face it– product demos in written form are often boring and confusing. YouTube is the third most visited site in the world after Google and Facebook. Let’s get into it!

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Pipeliner

FEBRUARY 18, 2025

When embedded within the organization, marketing teams are better positioned to understand the brand’s core values and objectives, leading to more coherent and aligned messaging across all channels. Common roles include copywriters, graphic designers, and social media managers.

Lead Rank 95

Lead Rank Outsourcing Services Lead Scoring Marketing 95

Smooth Sale

OCTOBER 23, 2024

Ensuring your brand message is consistent across all channels will maintain a solid and reputable brand image. Ensuring your brand message is consistent across all channels will maintain a solid and reputable brand image. Many businesses have faced this challenge, learning the hard way that online presence matters.

How To 103

How To Social Media Influencer Hiring 103

Zoominfo

JULY 27, 2023

You might start creating ABM campaigns with simple personalization, such as using the contact’s first name across channels or sending new content that specifically speaks to a challenge they’re facing. Here are the key strategic goals to focus on at every step of the process.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Jeffrey Gitomer

JANUARY 24, 2013

empowerment for employees who face customer concerns and complaints. Design and post a YouTube channel filled with testimonials. Become known for doing everything you said you would do – on time or sooner. To have any prayer for a reputation you must be known as a person who does, and delivers, what you promise. Establish WOW!

Referrals 299

Referrals Face-to-face Facebook Vendor 299

Pipeliner

FEBRUARY 24, 2025

Craft the Prompt: Example: “Help me write an engaging social media post targeting athletes with back pain.” This blog post delves into the key themes discussed in the episode, offering actionable advice and detailed explanations to help you leverage AI effectively in your business.

Video 105

Video Lead Rank Lead Scoring Sports 105

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 225

Zoominfo

MAY 2, 2018

Think of it this way, someone who visits your website downloads your content, or engages with you on social media is more likely to do business with your company than someone picked at random. Have you ever spent months planning a lead generation campaign, only to be disappointed by its results? We’ve all been there.

Lead Generation 203

Lead Generation Lead Scoring Lead Rank Ideal Customer Profile 203

Vengreso

OCTOBER 22, 2024

He paints a vivid picture of the challenges faced when buyers questioned his location during conference calls, igniting a quest for innovative solutions. He paints a vivid picture of the challenges faced when buyers questioned his location during conference calls, igniting a quest for innovative solutions.

Tools 70

Tools Social Media Channels Sales Methodology 70

Sales and Marketing Management

JULY 20, 2020

Door-to-door sales have been on the decline since the 1980s, yet even today in 2020, on the heels of a pandemic that has forced dramatic changes to the way we conduct face-to-face business, there are still lots of companies that rely on some form of offline sales. And how you can too. It means rethinking how you engage. Train them.

Face-to-face 194

Face-to-face Social Media Channels Lead Rank 194

Zoominfo

JANUARY 16, 2019

Not only do prospects have an unprecedented amount of information available to them, but they’re also spread out across innumerable channels and websites– making them much harder to reach. But, the Internet led to a drastic shift in B2B marketing. Today, we offer you several tips to humanize your marketing efforts in the digital era.

Marketing 202

Marketing Advertising Advertising Face-to-face 202

Zoominfo

SEPTEMBER 4, 2019

Invest in multi-channel customer service. Today’s customers interact with brands through a variety of channels, and they expect high-quality service on each one. In order to maintain consistent customer service and avoid errors, brands must invest in a comprehensive, multi-channel customer service strategy.

Loyalty 206

Loyalty Customer Incentive Incentives 206

Zoominfo

NOVEMBER 9, 2020

Tunnel Vision: The Sales Funnel in the Age of Buyer Empowerment Stages of a Sales Funnel: Two Perspectives Funneling Success: Using KPIs to Measure Effectiveness How Do I Create a Sales Funnel? What Tools Do People Use for Sales Funnels? Marketing Funnel vs. Sales Funnel Resources. What is a Sales Funnel?

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246

DiscoverOrg Sales

APRIL 23, 2019

Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Look in newsletters and on social media for companies and individuals tagging the event on social media.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

Zoominfo

FEBRUARY 12, 2025

And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. Big budgets, big expectations, and the ever-present fear that you were throwing money at a giant, expensive, untrackable black hole. If there wasnt a clear strategy to convert attendees into paying customers, the event was essentially a sunk cost.

B2B 130

B2B Marketing Strategy Lead Rank 130

Zoominfo

AUGUST 7, 2018

The robust reporting options display important marketing metrics at a glance: Pipeline by account type, leads driven by campaign, top marketing channels, and unspent marketing dollars. Rather than dealing with the back and forth of email, B2B marketers can message coworkers directly or use the channel feature to organize conversations.

B2B 178

B2B Tools Lead Rank Lead Scoring 178

Sales and Marketing Management

MAY 17, 2020

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt – shifting and aligning priorities (SUPPORT), implementing new, more impactful channel strategies (ENABLE) and leveraging the right solutions (ENGAGE). That’s the bad news.

Engineering 207

Engineering Revenue Incentive Incentives 207

Sales and Marketing Management

FEBRUARY 8, 2021

This approach doesn’t have to be restricted to social media. By utilizing the personality aspect video has to offer, trust and connection can be built quicker and more effectively with customers, prospects and channel partners. It’s an ideal time for companies to recognize the multiple uses of short videos.

Video 156

Video Face-to-face Social Media Incentive 156

Hubspot Sales

MARCH 14, 2021

Social media is borderline-omnipresent nowadays, and that trend isn't exclusive to our personal lives. Solid social selling skills are transitioning from a nice-to-have to a need-to-have for sales professionals, but developing that kind of expertise is much easier said than done. Let's dive in.

Social Selling 142

Social Selling Social Media Hubspot Twitter 142

Zoominfo

SEPTEMBER 27, 2018

Candidate response rate can tell you which channels are most effective, which messaging resonates best with your audience, and when candidates are most likely to respond. Sourcing candidates has become increasingly difficult thanks to the amount of competition recruiters face. Play social media detective. Sound familiar?

Channels 183

Channels Social Media Ideal Customer Profile LinkedIn 183

Zoominfo

JULY 30, 2019

We’re referring to the brands who turn every advertisement, email, piece of content, and social media post into a sales pitch. There’s no universal set of rules for successful B2B branding, as much as we marketers would love for such a thing to exist. In fact, 77% of B2B marketing leaders say branding is critical to growth ( source ).

Company 193

Company Guidelines Social Media B2B 193

Zoominfo

JULY 24, 2018

Let’s face it—how you’re seen as an employer matters. Modern recruiters must evolve their candidate sourcing strategies to meet current job search trends or they risk being left behind. The latest tactic modern recruiters should know about? A creative digital strategy known as inbound recruiting. Let’s get into it! Interests outside of work?

Inbound 172

Inbound Hiring Lead Rank Lead Scoring 172