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Potential customers are risk-averse and reevaluating their budgets and priorities while trying to decipher the winds of the market. Most teams are rapidly adapting to remote work environments and the adoption of technologies to facilitate more collaboration and face time. These universal challenges are exacerbated by many smaller ones.
Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Conversational marketing is the strategy of leveraging 1:1 engagement between you and your customer in the form of real-time conversations. Problem #2: Pushy marketing.
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Or rather, change them back —from digital marketing to relationship building. The people who drop off the face of the earth until they need a referral or want an introduction to someone in your network. During a pandemic, it basically amounted to “busy work.”. Even so, emails and cold calls aren’t going to help your business recover.
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