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CMO: Sales People are Cavemen

SBI Growth

Your world-class marketing machine is not delivering the return on the investment. The marketing lead conversion rate is not even close to a 30% revenue contribution. You double-check everything you’re doing; and find no root causes on your end. If you are like most CMOs, here’s the problem: You’re way ahead of Sales.

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The Best Sales Coaching Software Tools in 2025

Zoominfo

Today, it all comes down to using smarter sales coaching techniques. Using AI sales tools can help teams level up by analyzing real sales conversations, identifying what works and what doesnt. The goal: helping every rep improve their performance. But what exactly makes these platforms effective, and which ones stand out from the rest?

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Firing Up the Revenue Engine Post-Crisis

Sales and Marketing Management

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt – shifting and aligning priorities (SUPPORT), implementing new, more impactful channel strategies (ENABLE) and leveraging the right solutions (ENGAGE). That’s the bad news.

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5 Ways to Build a Better Employer Brand

Zoominfo

Whether through anonymous surveys or face-to-face meetings, find out what they love most about working at your company—and what they’d like to be different. As a result, the strategies recruiters use for candidate sourcing now mirror the tactics marketers use to attract customers—the main overlap being branding. Let’s get into it!

Hiring 250
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Engaging B2B Customers Through Immersive Experiences

Sales and Marketing Management

In today’s experience economy, more and more consumers prioritize doing over having. That includes all generations, not just millennials, as recent surveys indicate nearly 75 percent of consumers prefer to increase spending on experiences rather than physical possessions. Step One: Know What Motivates Your Customers.

B2B 221
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6 steps to adapt effectively

Sales and Marketing Management

from all of your sales channels. Optimize your e-commerce channel to give buyers ease and convenience, and make sure all your sales channels are integrated and incented to collaborate with each other. A survey of B2B sales operations by McKinsey & Company shows the pandemic has accelerated previous trends?—?omnichannel

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5 Proven Ways to Build Customer Loyalty

Zoominfo

Invest in multi-channel customer service. Today’s customers interact with brands through a variety of channels, and they expect high-quality service on each one. In order to maintain consistent customer service and avoid errors, brands must invest in a comprehensive, multi-channel customer service strategy.

Loyalty 206