Pipeliner

JANUARY 3, 2025

They discuss the common pain points faced by sales leaders, particularly in relation to ineffective CRM systems. This blog post will break down the key insights and actionable advice shared during the episode, providing a comprehensive guide for sales leaders and business owners. The Challenge of Clarity Why is Clarity So Difficult?

Video 105

Video Lead Rank Lead Scoring Exercises 105

Sales and Marketing Management

JANUARY 21, 2019

Also, data from channels such as chat, social media, phone, web and more must come together into a single view of the customer. More and more, reps are using social media platforms as a channel through which to start conversations and begin developing relationships with their prospects. So we’ve developed a list of the hottest trends.

Trends 297

Trends B2B Social Media Telemarketing 297

Sales and Marketing Management

SEPTEMBER 28, 2020

Small Businesses Face the Biggest Challenges. Many companies will need to make drastic changes to overcome the challenges they face. Many companies will need to make drastic changes to overcome the challenges they face. Assertive businesses have taken the lead and have handled the crisis with resilience. million to 5.1

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

Bernadette McClelland

MARCH 17, 2023

RESILIENCE: Irish people have a reputation for being resilient in the face of adversity. And the ‘house on the hill’ in this charming village by the sea, albeit now renovated, is the same family home from where three siblings set sail many years ago. Durty Nelly's Pub 3.CREATIVITY: Durty Nelly's Pub 3.CREATIVITY:

Loyalty 397

Loyalty Face-to-face Travel Up-Sell 397

Sales and Marketing Management

DECEMBER 14, 2020

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. The shift to less face-to-face interaction with customers and prospects isn’t a 2020 development.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

No More Cold Calling

APRIL 26, 2021

Video conferencing is a great way to get face to face with clients. Referral sellers have been relationship-building their way through the pandemic. But while it may be as close as you can get to in-person, it’s not, and you’re not. But not referral sellers. The Problem with Virtual Sales Meetings. Image attribution: Anna Schvets ).

Sales Meeting 287

Sales Meeting Meeting Referrals Face-to-face 287

Pipeliner

NOVEMBER 24, 2024

He notes that while buyers once faced “paralysis by analysis” due to a lack of information, they are now overwhelmed with too much information. This blog post will break down the key insights and actionable advice shared by Wes, focusing on his five proven steps to making every sale.

Video 116

Video Strategy Top of Funnel Direct Mail 116

Pipeliner

FEBRUARY 28, 2025

This paper aims to explore the following questions: What challenges do organizations face in ensuring they are future-proof, and how can they achieve this? It is more important than ever to future-proof your business in the technologically driven world. The new AI and other technologies have improved coding and development.

Ideal Customer Profile 105

Ideal Customer Profile Video Face-to-face Trends 105

Zoominfo

DECEMBER 20, 2024

Sales teams face constant pressure to close deals faster and more effectively. Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently. These tools are now essential for companies looking to maintain a competitive edge in a demanding market.

Scale 130

Scale SalesForce Analytics Hubspot 130

SBI Growth

MARCH 20, 2020

An executive team sits in front of their computers watching the concerned and, in some cases, confused faces of one another. They have completed the gut-wrenching discussion about who stays and who goes, either permanently or temporarily, to provide some.

Face-to-face 305

Face-to-face Ideal Customer Profile Channels Retention 305

Sales and Marketing Management

NOVEMBER 11, 2020

Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. They were viewed as less compelling, less useful and, certainly, less fun. Organizers and speakers are reinventing virtual events. More useful.

Demand Generation Agencies 358

Demand Generation Agencies Face-to-face Lead Rank Conference 358

Sales and Marketing Management

JANUARY 11, 2019

Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. But what is it that makes this marketing channel so great? For instance, reports reveal that up to 90 percent of direct mails get opened, while emails average 25 percent at best.

Direct Mail 323

Direct Mail How To Advertising Advertising 323

Zoominfo

SEPTEMBER 26, 2018

Whether through anonymous surveys or face-to-face meetings, find out what they love most about working at your company—and what they’d like to be different. As a result, the strategies recruiters use for candidate sourcing now mirror the tactics marketers use to attract customers—the main overlap being branding. Let’s get into it!

Hiring 250

Hiring Social Media Face-to-face Channels 250

Zoominfo

JANUARY 6, 2021

CRM systems wear many hats, including channel management, customer insights, communications, engagement, and more. Customer relationship management (CRM) systems function as the heart of customer engagement. And if CRMs aren’t already a core part of the customer lifecycle, now is the time to switch. Future Trends in CRM.

Trends 246

Trends CRM Top of Funnel Marketing 246

Zoominfo

FEBRUARY 2, 2021

For instance, your social media strategy that your marketing manager ran five years ago looks different today — with multiple social media specialists running more channels. Larger (enterprise) companies have different digital asset requirements compared to smaller companies, including their CRM. Enterprise vs. SMB CRM Systems.

Enterprise 290

Enterprise Enterprise Company CRM 290

Zoominfo

DECEMBER 20, 2024

These powerful apps help businesses of all kinds address critical gaps in their technology stacks, grow quickly while maintaining data quality, reach new markets and new industries, launch new products, and keep growing sustainably in the face of stiff competition.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

No More Cold Calling

APRIL 15, 2021

Considering half of the deals that are forecasted to close don’t, and customer retention has decreased as seller attrition increases, sales teams are facing yet another frustrating year if something doesn’t change. Wait, wasn’t lead-gen technology supposed to solve that problem? Have We Met? B2B salespeople all look the same to our buyers.

Lead Gen 397

Lead Gen Sales Qualified Lead Marketing Qualified Lead Leads 397

Cincom Smart Selling

MARCH 6, 2025

The contemporary competitive market poses a formidable challenge to maintain profitability across multiple sales channels. Understanding the Pricing Complexities in Multi-Channel Sales In the hyper-connected marketplace, businesses sell through multiple channelsdirect sales teams, resellers, e-commerce platforms, and distributors.

Margin 48

Margin Channels Maximizer Lead Rank 48

Zoominfo

MARCH 21, 2025

Today, it all comes down to using smarter sales coaching techniques. Using AI sales tools can help teams level up by analyzing real sales conversations, identifying what works and what doesnt. The goal: helping every rep improve their performance. But what exactly makes these platforms effective, and which ones stand out from the rest?

Sales Coaching 130

Sales Coaching Software Software Coaching 130

No More Cold Calling

MARCH 31, 2021

The people who drop off the face of the earth until they need a referral or want an introduction to someone in your network. Too many companies accelerated what they knew—send more and more emails—knowing that strategy was never really successful, even in the best of times. During a pandemic, it basically amounted to “busy work.”.

Referrals 371

Referrals Cold Calling Call-back Sales Qualified Lead 371

Bernadette McClelland

JANUARY 1, 2023

What Happens When We Take Connections Off-Line In a Hybrid World I walked past her, having dodged the yellow and green tee shirts, the Akubra hats and the boomerang tattoo-ed faces of the kids. ’ The look on her face told the story! Then again, I may be wrong – some may be just plain lazy!

Face-to-face 195

Face-to-face Negotiation Research Channels 195

Pipeliner

FEBRUARY 18, 2025

When embedded within the organization, marketing teams are better positioned to understand the brand’s core values and objectives, leading to more coherent and aligned messaging across all channels. He argues that having an internal marketing team offers numerous benefits over traditional reliance on external agencies.

Lead Rank 95

Lead Rank Outsourcing Services Lead Scoring Marketing 95

Zoominfo

JULY 27, 2023

You might start creating ABM campaigns with simple personalization, such as using the contact’s first name across channels or sending new content that specifically speaks to a challenge they’re facing. Here are the key strategic goals to focus on at every step of the process.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Zoominfo

DECEMBER 10, 2020

For ZoomInfo, one of the biggest challenges we are facing at EOY is how to keep motivation high and celebrations on par with the big achievements our sales teams are hitting day in and day out. Covid has changed everything. From sales processes to how we celebrate holidays, there has been no area left untouched by this pandemic.

Energy 246

Energy Channels Motivation Face-to-face 246

Zoominfo

JUNE 28, 2021

It is a marketing channel that enables two-way communication between buyers and sellers to provide critical buying information that accelerates their path to purchase. They all send and receive messages almost instantaneously and make us feel like we’re having the next best thing to a face-to-face conversation.

Conversion 246

Conversion Marketing Lead Capture Face-to-face 246

No More Cold Calling

MARCH 15, 2018

And technology will eliminate the time-consuming, face-to-face aspect of communication. Video killed the radio star. Not in your personal life, and certainly not in your lead generation system. B2B selling is all about relationships. But we’ve never been surrounded by so much of it. The Birth of the Boob Tube.

Lead Generation 243

Lead Generation System Leads Marketing Qualified Lead 243

Pipeliner

JANUARY 5, 2025

Overcoming Insecurities Luke discusses the common pitfalls salespeople face, such as projecting their own insecurities onto customers. In a recent episode of the podcast hosted by John Golden, listeners were treated to an enlightening conversation with Luke Lunkenheimer , a successful entrepreneur and sales expert.

Video 98

Video Lead Rank Lead Scoring Strategy 98

Pipeliner

MARCH 20, 2025

In a recent episode, host John Golden sat down with e-commerce expert Sabir Semerkant to discuss the impending challenges e-commerce brands will likely face in 2025. This mindset can be detrimental as it prevents them from recognizing that many issues they face are universal.

Video 75

Video Lead Rank Lead Scoring Scale 75

No More Cold Calling

FEBRUARY 24, 2021

Are your buyers clamoring to talk to you? My phone rang off the hook the last half of 2020. Why the sudden interest in referral sales? A sudden decline in seller access. When the economy shrinks and companies cut budgets, buyers don’t want to talk to salespeople. Layer the pandemic over that economic downturn—well, it gets worse. Think about it.

Referrals 323

Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

Hubspot Sales

AUGUST 27, 2024

If your company is faced with this daunting task, adopting an AI pricing strategy could be your best way forward. A well-crafted AI-powered pricing strategy helps companies to be competitive in their target market. It can help them to be resilient to changing market conditions, and achieve their profitability goals. Up to 5% margin growth.

Strategy 103

Strategy Margin How To Lead Rank 103

Pipeliner

FEBRUARY 24, 2025

With over 25 years of experience in the digital landscape, Jonathan shared his profound insights on how entrepreneurs can harness the power of artificial intelligence (AI) to drive business success, particularly in sales and marketing. Many users fall into the trap of submitting vague prompts, leading to subpar responses.

Video 105

Video Lead Rank Lead Scoring Sports 105

Partners in Excellence

AUGUST 12, 2020

But it seems the focus of this is more content through more channels, along with content that aligns with where the customer is in their buying process. It turns out, they are facing the same issues sales is facing around decision confidence and sensemaking. It has forced each of us to rethink, reset, and change.

Face-to-face 167

Face-to-face Revelation Channels Exercises 167

Sales and Marketing Management

JULY 20, 2020

Door-to-door sales have been on the decline since the 1980s, yet even today in 2020, on the heels of a pandemic that has forced dramatic changes to the way we conduct face-to-face business, there are still lots of companies that rely on some form of offline sales. And how you can too. It means rethinking how you engage. Train them.

Face-to-face 194

Face-to-face Channels Social Media Lead Rank 194

Bernadette McClelland

MARCH 11, 2018

(Punch it, Hurb Yo, I don’t think we should talk about this. Come on, why not? People might misunderstand what we’re tryin’ to say, you know? No, but that’s a part of life). So ,just like the lyrics from hip-hop group Salt-n-Pepa, what are people misunderstanding? What are we talking about here? and CEX are EGs of acronyms!

Lead Rank 294

Lead Rank Loyalty Lead Scoring Face-to-face 294

Sales and Marketing Management

MAY 17, 2020

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt – shifting and aligning priorities (SUPPORT), implementing new, more impactful channel strategies (ENABLE) and leveraging the right solutions (ENGAGE). That’s the bad news.

Engineering 207

Engineering Revenue Incentives Incentive 207

SBI Growth

MARCH 22, 2023

Previously, SBI Research reported that one of four tensions facing CEOs this year is Prioritizing customer acquisition, but deprioritizing Marketing spend. In recent exchanges with our audience, we uncovered perspectives and ideas relative to value-driven marketing and where to potentially cut back on underperforming channels.

Marketing 31

Marketing Face-to-face Channels Report 31

Hubspot Sales

AUGUST 26, 2024

I remember it like it was yesterday — I was just starting out in SaaS sales, and I had identified a promising account I wanted to target. I identified a key stakeholder with purchasing authority, reached out with a simple yet elegant email pitch, and they responded asking me for a contract they could sign right away.

Follow-up 122

Follow-up Lead Rank Lead Scoring Marketing Qualified Lead 122