Remove Channels Remove Exercises Remove Prospecting
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Persona Ecosystem – High Impact Exercise to Dial-in your 2013 Marketing Plan

SBI Growth

Marketing leaders can gain a competitive advantage by executing a high value exercise Develop a Persona Ecosystem. For marketing leaders tasked with acquiring new customers this is the most valuable exercise you will perform all year. In marketing, a Persona Ecosystem is the environment of interactions that a prospect lives within.

Exercises 310
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New Product Launch – Identifying the Right Promotional Channels

SBI Growth

Then generate demand through promotional channels. Make sure you have the right promotional channels for your product launch. Make sure you have the right promotional channels for your product launch. Download the Persona Ecosystem tool to explore the ideal channels for your promotion plan. This surpassed the goal by 3x.

Promotion 317
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The Hidden Costs of Efficiency

Sales Hacker

Reps can get hundreds of “at-bats” before going live with prospects. Manual onboarding exercises: Require new hires to take meeting notes, draft follow-ups, or conduct outreach manually before transitioning to automation. Create deliberate “gyms” for practicing these skills — role-playing, manual exercises, and reflection.

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Mastering the Art of Hiring and Retaining Top Sales Talent (video)

Pipeliner

This includes adopting a more skeptical approach during interviews, akin to how salespeople qualify prospects. Role-Playing Exercises: Use role-playing exercises to simulate sales scenarios and evaluate candidates’ problem-solving and negotiation skills. He is CSMO at Pipeliner CRM.

Hiring 104
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How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Online reviews and company websites are the two primary platforms for research, but other channels such as social media can provide valuable information, too. Because marketers live on the very channels the customers are engaging with, clever marketers harness these channels to reach potential and loyal customers.

Education 330
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Are you words making you invisible to your buyers?

The Pipeline

Selectivity however is a two way street, prospects are selective as well, especially in what they listen for, if they don’t hear what they are looking for they ignore it. Which means words, what and how you say things become even more important, especially when you are prospecting, trying to gain Engagement.

Buyer 234
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Top 10 Priorities for the CMO Going Public

SBI Growth

Here are a few questions that every CMO must answer just to stay in the job: How am I going to educate my customers and prospects on new products or solutions? Add in branding, digital media, social prospecting, collaboration solutions, etc. The demands for the CMO keeping pace with the market require constant recalibration.