article thumbnail

Persona Ecosystem – High Impact Exercise to Dial-in your 2013 Marketing Plan

SBI Growth

Marketing leaders can gain a competitive advantage by executing a high value exercise Develop a Persona Ecosystem. For marketing leaders tasked with acquiring new customers this is the most valuable exercise you will perform all year. Perform this exercise and then test the Ecosystem for accuracy to the mid-market, and so on.

Exercises 310
article thumbnail

New Product Launch – Identifying the Right Promotional Channels

SBI Growth

Then generate demand through promotional channels. Make sure you have the right promotional channels for your product launch. Make sure you have the right promotional channels for your product launch. Download the Persona Ecosystem tool to explore the ideal channels for your promotion plan. This surpassed the goal by 3x.

Promotion 317
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Steps for HR to Develop 2013 Sales Leaders

SBI Growth

If your company uses channel partners, Channel Management is a needed skill. Our advice: create a schedule over 6 months to introduce courseware and exercises. The second program is lengthier – spreading courseware and exercises over more time. You have to pick the skills that work best for your organization.

article thumbnail

10 Team Building Exercises for Stronger, Better Sales Teams

Hubspot Sales

Sales leadership must invest time and resources into team building exercises. Here are a few of my favorite team building exercises. Team Building Exercises for Sales. It will positively channel everyone’s competitive spirit while giving teammates a chance to get to know each other in a new way. Family adoption.

Exercises 111
article thumbnail

How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Online reviews and company websites are the two primary platforms for research, but other channels such as social media can provide valuable information, too. Because marketers live on the very channels the customers are engaging with, clever marketers harness these channels to reach potential and loyal customers.

Education 330
article thumbnail

Make Time – and a Plan – to Grow in Your Channel Role

Allbound

When you’re working with channel partners, so much focus goes into ensuring they’re equipped with the tools and knowledge they need to succeed. Audiobooks and podcasts can let you learn while you’re commuting or exercising. Tags: Scaling a Channel Program. It can be hard – especially when you’re in a leadership position.

Channels 118
article thumbnail

The Ultimate Guide to Channel Sales

Hubspot Sales

What is channel sales? In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly. The Definition of Channel Sales.

Channels 111