Zoominfo

SEPTEMBER 25, 2019

We sent packages to 50 of our top prospects, with each package containing a mini-toolbox. As we said earlier, not every outreach campaign is a winner — and our next example is one that didn’t pan out as well as we hoped. The idea was simple enough: we sent 100 branded cookies featuring pictures of our office dog to 100 sales prospects.

Direct Mail 182

Direct Mail Paid Content Campaigns Examples 182

DiscoverOrg Sales

JANUARY 22, 2018

As DiscoverOrg’s Manager of Strategic Accounts, I’m always looking for ways to use personal touchpoints to engage prospects via email. I start with a thoughtful, well-researched cold email that shows just how well I knows my prospect – both the pain points they experience in their job, as well as their personal interests.

Prospecting 258

Prospecting Decision Maker Ideal Customer Profile Data 258

Hubspot Sales

SEPTEMBER 20, 2022

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting.

Social Media 124

Social Media Channels Media Prospecting 124

Nutshell

NOVEMBER 20, 2024

Read on to learn more about sales reports, templates, and how to create them, including helpful sales report template examples to get you started. Steps to creating a sales report template Effective sales report template examples Level up sales reporting with Nutshell What is a sales report? Table of Contents What is a sales report?

Report 62

Report Examples How To Sales Forecasts 62

Sales and Marketing Management

JANUARY 21, 2019

For example, notes about sales calls that field reps currently might keep in a variety of mobile apps should be integrated into CRM systems. Also, data from channels such as chat, social media, phone, web and more must come together into a single view of the customer. Automated sales prospecting.

Trends 297

Trends B2B Social Media Telemarketing 297

Vengreso

JANUARY 2, 2025

Implementing an automated follow up sequence is crucial for ensuring consistent communication with prospects, as it automates the process and reduces the need for manual effort. Template Example: Begin with a polite greeting addressed to the hiring manager by name. Their adaptability makes them a cornerstone of effective communication.

Follow-up 63

Follow-up Examples Hiring Proposal 63

Zoominfo

NOVEMBER 20, 2018

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Attribution models don’t just give marketers credit for the sake of credit—they also help assess the effectiveness of various campaigns and channels.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Understanding the Sales Force

NOVEMBER 15, 2021

Television - you can watch plenty of free broadcast TV and your local channel's streaming content, but we have five AppleTVs, and between Netflix, Amazon Prime, Hulu, Apple TV plus, and others, we pay close to $75/month for various streaming services. When prospects tell you that they're going with the lowest price, it's total crap.

Software 313

Software Software Channels Follow-up 313

Zoominfo

FEBRUARY 12, 2021

Customers do their research, ask questions, and even address customer service issues on social channels. B2B social selling is an important and viable channel for B2B marketers and sales professionals. B2B social selling is the process where salespeople use social media to connect with prospects. What is B2B Social Selling?

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

Zoominfo

SEPTEMBER 30, 2020

Analyze Prospect And Customer Data. This way, you have a well-rounded understanding of who your actual prospects and customers are. For example, what do you top performing customers all have in common? Imagine being able to prospect whenever, wherever. Selecting The Right Channels. Check it out!

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

Sales and Marketing Management

AUGUST 12, 2019

While these examples often don’t have immediate monetary value, they will eventually return results in new and unseen ways. To understand the actual value of a CRM program, you need to know what type of company you are, how you measure success, and how you want to be perceived by your customers and prospects. Connect all channels.

Lead Rank 258

Lead Rank CRM Lead Scoring Automotive 258

Sales and Marketing Management

MAY 28, 2020

This approach helps in turning profitable prospects into long-term, lucrative clients. Also, the CPM or cost per impression of digital campaigns coupled with stringent global compliance laws and email regulations has made targeted marketing solutions an irresistible avenue to reach prospects. Utilize Intent Data. This is a no-brainer.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

Sales Hacker

NOVEMBER 15, 2024

Examples of skill byproducts: Cold calling: Builds grit, resilience, and quick thinking under pressure. Reps can get hundreds of “at-bats” before going live with prospects. For example, instead of automating meeting follow-ups entirely, use AI to provide a draft and require reps to refine it with their own observations and context.

Outsourcing Services 112

Outsourcing Services Scale Cold Calling Hiring 112

Hubspot Sales

SEPTEMBER 12, 2024

While the pandemic normalized remote work, I still find in-person meetings at conferences and tradeshows crucial to building real relationships with your prospects and gaining their trust. We’ll dig into the findings and see what we can learn from the study, but let’s start with some definitions. Table of Contents What Is a B2B Buyer?

Hubspot 116

Hubspot B2B Buyer Data 116

Hubspot Sales

AUGUST 26, 2024

For the other 98%, you’ll need to follow up again and again, communicating key selling points and differentiators, overcoming objections, and most critically, delivering as much value as possible to the prospect. It’s a time consuming but necessary process, which means mastering the AI sales follow-up can be a game-changer.

Follow-up 122

Follow-up Lead Rank Lead Scoring Leads 122

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service. What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Nutshell

AUGUST 20, 2024

Prospecting is an essential part of the sales process, but if you want to strike gold, you need to have a well-thought-out strategy in place. In this guide to sales prospecting, you’ll get everything you need to know. Table of Contents What is sales prospecting? Table of Contents What is sales prospecting?

Ideal Customer Profile 127

Ideal Customer Profile Benefit Prospecting Sales Qualified Lead 127

Hubspot Sales

JULY 22, 2024

Cold Call Script Examples How to Create a Cold Call Script The Best Cold Calling Script Ever Cold Calling Script Variation Cold Calling Script Templates Cold Calling Tips What is the purpose of cold calling? I’ve found that cold calling is an excellent way to engage prospects one-on-one and move them to the next step in the buying process.

Cold Calling 111

Cold Calling Top of Funnel Inbound Call-back 111

Gong.io

JULY 5, 2022

Then, we‘ll discuss how you‘d actually go about using it in practice, and share a few helpful examples to illustrate. A B2B sales funnel is a stage-by-stage model that depicts how B2B prospects move through the buying process. Let‘s say, for example, you use a B2B sales funnel model with the following stages: Awareness.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Pipeliner

JANUARY 16, 2025

This includes adopting a more skeptical approach during interviews, akin to how salespeople qualify prospects. Actionable Advice: Performance Metrics: Ask candidates to provide specific performance metrics and examples of their sales achievements. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Hiring 104

Hiring Sales Talent Video Lead Rank 104

Zoominfo

AUGUST 27, 2018

Here’s how it works: A user creates content featuring your company or products and shares that content on their personal channels, review websites, and social media platforms. Social media platforms are particularly popular channels for UGC, as they allow users to share quick content to large audiences. Run contests or giveaways.

Social Media 221

Social Media Survey Media Channels 221

Hubspot Sales

SEPTEMBER 9, 2024

How to Build a Lead List My Tips for Building a Sales Lead List A prospect may have shown interest in a product or service by responding to an online offer, visiting your company’s booth at a conference, or engaging with social media posts. Enhanced Prospect Profiles The better your prospect profile, the better your call outcomes.

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. The goal is to target the right prospects, as well as bring them along the buyer’s journey. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Hubspot Sales

SEPTEMBER 30, 2024

Activities like prospect outreach, cultivating brand awareness, and online relationship building are all enhanced by social media — so having a solid presence on these platforms can really help your case. Social selling isn‘t about bombarding prospects with generic sales pitches; it’s about building relationships.

Social Selling 108

Social Selling Social Media Media Networking 108

Zoominfo

JUNE 28, 2021

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. It is a marketing channel that enables two-way communication between buyers and sellers to provide critical buying information that accelerates their path to purchase. What is conversational marketing?

Conversion 246

Conversion Marketing Lead Capture Face-to-face 246

Zoominfo

JUNE 9, 2019

It provides insight into where your leads are coming from and what channels are providing you with the most sales-ready prospects. For example, do they value peer recommendations? For more information, check out: 3 Ways to Set Prospect Expectations During the Sales Process. This is helpful for a few reasons.

B2B 252

B2B Closing Guarantee Scale 252

Zoominfo

MAY 27, 2019

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. If timed and executed effectively, content can push your prospects through your sales funnel until they become a customer. Ask them the kinds of content they use most often during their interactions with prospects.

Top of Funnel 197

Top of Funnel Lead Scoring Lead Rank Marketing 197

Zoominfo

JANUARY 16, 2019

These antiquated marketing tactics had one thing in common: They put the product front and center, with clever presentations intended to entice prospects to become paying customers. Example 2: This ad features a timeline of three images of a sales rep. Which example seems more human? is visible on his computer screen.

Marketing 202

Marketing Advertising Advertising Face-to-face 202

Zoominfo

JANUARY 15, 2021

To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. While your industry has likely been affected by this too, building out a strategy for virtual events can be a great way to attract prospects.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

The Pipeline

NOVEMBER 26, 2018

Doesn’t matter how great your product is, how much s**t your manager fills your head with, if this is not the rock-solid foundation of your prospecting reality, you’re beat before you “get in the car.”. Yes, it is all uphill, I am no fool, but I cannot go any lower with this prospect, and let’s assume that they are the one, the DM.

Buyer 227

Buyer Direct Mail Ideal Customer Profile Face-to-face 227

Zoominfo

OCTOBER 27, 2020

Personalization happens when a marketer or salesperson can take a piece of content and make it more useful for a specific prospect or customer.” – @ducttape Find more #personalization quotes on the blog: [link] pic.twitter.com/U3ENGnZyMu — ZoomInfo (@ZoomInfo) October 10, 2018. Benefits Of Personalization In Marketing.

B2B 246

B2B Marketing Segment Scale 246

Zoominfo

JULY 17, 2018

This format allows companies to engage with prospects and customers and receive feedback in real-time. Most businesses promote their webinars across several different marketing channels, from social media to email to paid search ads. For example – let’s say you spend a large portion of your advertising budget on paid search ads.

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

Sales Hacker

MARCH 30, 2025

Cultivate a cold calling culture and lead by example. Lead by example – when leaders actively engage in cold calling, it reinforces its importance to the team. For example, consolidating standalone tools into one platformand parallel dialers. Normalize rejection as a step toward success. Tips for sales reps 1.

Cold Calling 71

Cold Calling Scale Microsoft Ideal Customer Profile 71

Sales and Marketing Management

SEPTEMBER 14, 2018

This is meant for educational and training purposes because of the clear examples and useful insights that can easily be understood by analyzing what they do. It must be an active strategy where the size is based on the amount of time, money, and resources that can be invested for marketing to prospects.

Small Business 260

Small Business Small Business Marketing Social Media 260

Hubspot Sales

OCTOBER 31, 2022

You’ll also find a few real-life examples that will help you get sales networking right. For example, you can talk to others to explore job opportunities, discuss co-marketing ideas, or learn about different companies. For example, let’s assume you’d like a CEO in your network to introduce you to a potential client.

Networking 116

Networking Examples Social Media How To 116

Zoominfo

MAY 5, 2019

Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). The reason for this is simple.

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Zoominfo

AUGUST 4, 2020

What happens when you turn suspects into prospects? With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. Let’s use shopping as an example. How do you define a lead?

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246