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Next up was Mount Everest. In 2013 Maria became the first Portuguese woman to summit Mount Everest. Then she swam the English Channel. Are you willing to climb Everest for it? So, she decided to be the first woman to run a marathon on each of the seven emirates in the UAE in seven days.
Marketers have leveraged the email channel to communicate with subscribers more than ever before. Failure to do so may have dire consequences – according to the InfoSec Institute, a technology training company specializing in digital privacy and security, customers are 42% less likely to engage with that organization in the future.
During our “Train Your Email Brain” webinar featuring Anna Frigerio from the DMA, Alex Fadahunsi from Trainline, and Validity colleagues Elliot Hogg and Ignacio Lecuona, we reviewed key findings from this year’s Marketer Email Tracker report. This summary hardly gets us out of the station!
There are a number of good news stories: Most popular marketing channel. Email remains the preferred marketing channel ( 72% of respondents), and this aligns strongly with consumer feedback ( 92% ). These trends reinforce the popularity of the channel described above. More revenue and greater value. Increased email budgets.
Try to do that for hours on end, and your boredom will reach Mount Everest heights. After trying that strategy for a few weeks, you’ve realized your efforts are better spent on other channels. And the same applies for semi-mindless tasks, like updating your CRM. 5) Add everything. Delete that recurring task from your to-do list.
If you train your machine based on bad data, it will come back with faulty trends or not work at all. . And I’m certainly biased, but I think Everest and DemandTools, both from Validity, go a long way towards helping marketers deliver more personalized, accurate campaigns. Resolution #6: Rethink the ideal marketing skillset .
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