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Top 3 Ways to Avoid Email Spoofing Attacks

Appbuddy

Marketers have leveraged the email channel to communicate with subscribers more than ever before. Although digesting this report sounds cumbersome, Everest’s Infrastructure tool simplifies the process into one pretty dashboard. It’s hard to overstate the impact of COVID-19 on the email landscape.

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Email: The Swiss Army Knife of Marketing

Appbuddy

Email budgets benefitted in 2020 as spending was diverted from non-digital channels and they now represent over 20% of total marketing budgets. His memorable response was that email is every marketer’s Swiss Army knife, providing multi-tool capabilities for eCRM effectiveness. We asked Alex what he likes about email.

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Send Time Optimization is Old News

Appbuddy

Plus, VTO is a seamless addition to Validity’s Everest email intelligence and optimization platform. Email has the highest ROI of any communication channel for businesses,” states Will Conway , chief executive officer of Mailgun Technologies. There’s no need to switch or be limited by the sending options your ESP provides to you.

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Email Merit-ocracy: Shared Partnerships, Shared Success

Appbuddy

Their company delivers data-first solutions for multi-channel B2B and technology marketers, developing customized programs that are built for growth. The email channel forms a crucial part of MeritB2B’s performance marketing solutions, but it isn’t without challenges. As Courtney noted, “Email is so dynamic and moves so quickly.”

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Email Merit-ocracy: Shared Partnerships, Shared Success

Appbuddy

Their company delivers data-first solutions for multi-channel B2B and technology marketers, developing customized programs that are built for growth. The email channel forms a crucial part of MeritB2B’s performance marketing solutions, but it isn’t without challenges. As Courtney noted, “Email is so dynamic and moves so quickly.”

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Email ROI: Many Happy Returns

Appbuddy

Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. The rest, as they say, is history! year-on-year increase.

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On Track for Email Success

Appbuddy

There are a number of good news stories: Most popular marketing channel. Email remains the preferred marketing channel ( 72% of respondents), and this aligns strongly with consumer feedback ( 92% ). These trends reinforce the popularity of the channel described above. More revenue and greater value. Increased email budgets.