Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Here are some tips: 1.

Trade Show 191

Trade Show Lead Generation Sales Qualified Lead Leads 191

Partners in Excellence

JUNE 25, 2020

We tend to treat prospecting as an event. It’s a series of conversations, complemented by outreach through complementary channels (web sites, conversations with other customers, relevant content). We want that one call, where the customer responds, and then says tell me more.

Prospecting 166

Prospecting Ideal Customer Profile Sales Qualified Lead Buying Cycle 166

Zoominfo

SEPTEMBER 8, 2019

There’s no way around it—industry conferences and networking events are expensive. But, live events provide a unique opportunity for your team to network, develop important skills, and ultimately improve your business. If you send your team to conferences and events, they’ll learn new skills and develop existing ones.

Conference 162

Conference B2B Face-to-face Scale 162

Zoominfo

APRIL 30, 2021

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. Lessons learned from virtual events. That makes them hot leads.

Trade Show 264

Trade Show Top of Funnel Funnel Conference 264

Zoominfo

MAY 6, 2021

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Last year, however, many stopped using events for prospecting, instead adopting old-fashioned methods like (gasp!) Prospecting in the event-less landscape.

Survey 246

Survey Top of Funnel Scale Fashion 246

Zoominfo

JANUARY 15, 2021

Get Comfortable With Virtual Events. The COVID-19 pandemic forced many businesses to shift their tradeshow and events strategy. Events that captured leads offline have now been moved online. 89% of event organizers say virtual or hybrid events will be a part of their organization’s long-term strategy.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

MARCH 4, 2021

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. And what are one of the most difficult methods of lead generation?

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

DiscoverOrg Sales

MAY 23, 2018

Kill lead generation channels that don’t convert. Tag-team at events. 4: Kill lead channels with low conversion. That’s right: Marketers should drop the channels that deliver leads that don’t convert , whether that’s paid content syndication, a social media channel, display advertising, or anything else.

Lead Rank 257

Lead Rank Marketing Qualified Lead Lead Scoring Top of Funnel 257

SalesFuel

AUGUST 14, 2024

Challenge: How to create a unique event promoter ad campaign Nancy Nally, an account executive from Viamedia , has been using AdMall on and off for nearly 20 years. Nally knew that the sales tools provided would help her when it came to creating an event promoter ad campaign. “[The The live music ticket sales forecast for the U.S.

Promotion 104

Promotion Campaigns Ideal Customer Profile Closing 104

Sales and Marketing Management

MAY 17, 2020

Organizations are doing their best to navigate this new landscape of layoffs, remote working, canceled events, slowing sales and demand slumps. SUPPORT: Channel Partner Support and Re-Alignment Is Critical to Success. Partner relationships have always been important to the success of any channel program. That’s the bad news.

Engineering 207

Engineering Revenue Incentive Incentives 207

No More Cold Calling

MARCH 31, 2021

The events of 2020 changed the customer buying journey, so we must change our prospecting tactics. That’s why I’ve introduced Back in the Black , my monthly sales TV show on the Sales Experts Channel! Watch Back in the Black and register for future events.). Gaining seller access was hard enough before COVID.

Referrals 371

Referrals Cold Calling Call-back Sales Qualified Lead 371

DiscoverOrg Sales

SEPTEMBER 26, 2017

Subscribe to our YouTube channel. We’re orchestrating a multi-channel plan across sales and marketing that will include outbound email, outbound calls, ad targeting, direct mail, personalized videos, and specialized events. So, how are we approaching this account-based everything plan? We’re using a simple framework.

Account Based Marketing 307

Account Based Marketing Account Ideal Customer Profile Outbound 307

Sales Hacker

OCTOBER 30, 2024

Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market. The goal is not to test every possible channel but to focus on the one or two that maximize your resources and scale your product for hypergrowth.

Channels 92

Channels Scale Strategy Distribution 92

Zoominfo

JULY 17, 2018

Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. Most businesses promote their webinars across several different marketing channels, from social media to email to paid search ads. Conversely, your social media channels generate a higher percentage of registrants.

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

Sales 2.0

MARCH 6, 2021

Successful Firms Diversified Their Channels. CrewHu started by recreating their best channel, trade shows, virtually. But recognizing virtual events were not enough to sustain growth, they eventually launched their appointment setting program. Firms Found More Successes Than Failures WIth All Their Investments.

Trade Show 195

Trade Show Lead Generation Outsourcing Services Sales Qualified Lead 195

Hubspot Sales

SEPTEMBER 18, 2023

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

Social Media 105

Social Media Google Hiring How To 105

Sales and Marketing Management

FEBRUARY 15, 2021

Many sales organizations have pivoted to virtual events rather than simply canceling major sales events. Sales leaders looking for a rapid start in 2021 should design and deliver virtual events that inspire, inform and connect their sellers, and set the stage for effective virtual support throughout the year. Virtually Connect.

Education 194

Education Film Channels Cancellation 194

Zoominfo

JANUARY 6, 2021

CRM systems wear many hats, including channel management, customer insights, communications, engagement, and more. CRM systems help gain insights by gathering and analyzing behavioral data, which can come from: Customer support tickets Event registrations Meetings attended Product demos received Email open rates Content downloads.

Trends 246

Trends CRM Top of Funnel Marketing 246

Sales and Marketing Management

OCTOBER 15, 2020

Sales incentive programs can establish, build and deepen relationships with your sales team and your channel partners, which leads to achieving your business sales goals and strengthening your bottom line. Not all sales incentive programs are the same. They can be creative and fun, or even include gamification techniques.

Incentive 340

Incentive Incentives Survey Sales Qualified Lead 340

DiscoverOrg Sales

APRIL 23, 2019

The average marketing department spends a LOT of money on trade shows and events – to the tune of 32% ?f Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

Sales 2.0

SEPTEMBER 8, 2018

Using trigger events : try using trigger events in your prospecting. Which trigger events work best in your market? How do you find these trigger events? The media you use : different people like to receive communication through different channels. Do you see a difference from traditional “cold” prospecting?

Top of Funnel 240

Top of Funnel Sales Qualified Lead How To Referrals 240

Sales and Marketing Management

AUGUST 31, 2020

With the emergence of COVID-19, we saw events (both personal and professional) get canceled, we lost the comfort of seeing loved ones without worry and had to shift into a more secluded world by working remotely and upholding social distance. Get a deeper understanding of the digital event space.

Conference 177

Conference Cancellation Social Media Collateral 177

Sales and Marketing Management

MAY 18, 2018

The best events integrate products and services in interesting and original ways, ensuring the experience is unforgettable – and highly shareable on social media. Once you’ve identified necessary trends and insights, you can design an event that truly engages the individuals who impact your bottom line. Conferences/expos/tradeshows.

B2B 221

B2B Customer Social Media Face-to-face 221

Zoominfo

JUNE 4, 2018

Also, take a look at the specific posts and channels that garner the most clicks so you can scale your success and serve more content that resonates with your followers. Customer Experience: If you use social media as a customer support channel, the number of followers you accumulate won’t give you any information about how you are doing.

Social Media 234

Social Media Marketing How To Campaigns 234

Zoominfo

FEBRUARY 25, 2021

Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product. Stages of Lead Qualification. Outbound Prospecting.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

DiscoverOrg Sales

JANUARY 10, 2018

In episode 3 of INSIDE LOOK, key players from the sales and marketing teams – share their strategy and key takeaways following a series of multi-channel, cross-functional plays for our HR dataset. The event was a dinner and a panel discussion with enterprise execs in HR roles. Episode 3: Executing an Account-Based Strategy.

Account Based Marketing 46

Account Based Marketing Account Video Decision Maker 46

No More Cold Calling

JUNE 9, 2019

That’s still true, but cold calling has evolved as sales channels have evolved. People email colleagues who are right down the hall, text family members even when they’re in the samehousehold, and stare at their phones during networking events because they’re afraid to start conversations with strangers.

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Rank Lead Scoring 269

Sales and Marketing Management

NOVEMBER 4, 2024

E-mail, in-person events and a partner portal are the top three ways that companies communicate with their channel partners. A closer look at the numbers. The post Communication Is Essential appeared first on Sales & Marketing Management.

Channels 156

Channels Marketing Company Report 156

Zoominfo

MARCH 1, 2021

Digital Channels and Content. Keeping an adaptive eye out for omnichannel strategy is crucial for modern-day marketing: Follower growth (and loss) Social media reach and engagement Visits per channel Blog post visits Landing page conversions Content downloads per channel. What’s digital marketing without digital assets?

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

JULY 16, 2018

Channels used to promote the webinar. What date/time you hold the live event. Focus your efforts on the channels most commonly used by your ideal buyers—for a B2B company LinkedIn or Twitter might make the most sense. The reality is, not every webinar lead will be ready to buy after each live event. Topic selection.

Lead Rank 209

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 209

No More Cold Calling

FEBRUARY 24, 2021

The events of 2020 changed the customer buying journey, so we must change our prospecting tactics. For more on referral selling, tune into my new sales TV show— Back in the Black on The Sales Experts Channel. No one’s in their office, and if you don’t have their mobile number, forget it. Suddenly it became almost impossible.

Referrals 323

Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

Zoominfo

MARCH 8, 2021

You’ll eventually pop open social channels to learn more about the lead themselves and do the same exact thing in your CRM. Let’s say there’s a B2B SaaS company that offers a platform catered to eCommerce companies so they can manage products across multiple different channels. And this is just for the company.

Lead Qualification 246

Lead Qualification Ideal Customer Profile Sales Qualified Lead Lead Rank 246

The Pipeline

APRIL 23, 2019

Environmentally friendly prospecting is about understanding and leveraging your mutual settings and events. This forces us to not just be multi-channel in our approach, but also multi-lingual. No, I am not going to talk about green selling or climate change, not even sales change. Let’s Start Right.

Prospecting 260

Prospecting Transportation Retail Exact 260

Zoominfo

JUNE 19, 2018

Provide live event coverage. Not every one of your followers have the budget or time to attend an in-person event– but live video can make customers and prospects feel like they’re actually there. Plus, live streaming can provide a massive boost to future event attendance.

B2B 207

B2B Video Influencer Promotion 207