Zoominfo

SEPTEMBER 6, 2018

As an event planner or marketer, you are likely aware that your pre- and post-event content strategy is integral to your overall success. To drive registrations, satisfy attendees, and boost your brand’s exposure, you must produce thorough and engaging content to support and surround your event marketing efforts.

B2B 199

B2B Strategy Social Media Promotion 199

Zoominfo

DECEMBER 13, 2018

Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Now, on to the ultimate guide to the YouTube channels producing the best sales content today! Each year Jeb speaks to thousands of salespeople and their leaders at meetings and events across the globe. Anthony Iannarino.

Channels 187

Channels Face-to-face Video Hubspot 187

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Here are some tips: 1.

Trade Show 191

Trade Show Lead Generation Sales Qualified Lead Marketing Qualified Lead 191

Partners in Excellence

JUNE 25, 2020

We tend to treat prospecting as an event. It’s a series of conversations, complemented by outreach through complementary channels (web sites, conversations with other customers, relevant content). We want that one call, where the customer responds, and then says tell me more.

Prospecting 166

Prospecting Ideal Customer Profile Sales Qualified Lead Buying Cycle 166

Sales Gravy

JANUARY 1, 2025

Discover the secrets to lead follow up and conversion after trade show, conference, and events. Variety of Channels: Using diverse communication platforms, such as phone calls, emails, video, and social media, increases the likelihood of connecting with leads.

Trade Show 98

Trade Show Follow-up Webinar Metrics Lead Rank 98

Zoominfo

NOVEMBER 1, 2024

ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. ABM software tools tend to have similar capabilities and characteristics.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Sales Hacker

NOVEMBER 15, 2024

Upcoming digital live event The Future of Sales Rep Enablement – November 19th at 9:00am PST / 12:00pm EST More for your eardrums The GTM Podcast – subscribe on Apple , Spotify , YouTube or wherever you listen. Product-Channel Fit (PCF): Finding the right growth strategy for your product. Three frameworks to consider.

Outsourcing Services 112

Outsourcing Services Scale Cold Calling Hiring 112

Zoominfo

APRIL 30, 2021

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. Lessons learned from virtual events. That makes them hot leads.

Trade Show 264

Trade Show Top of Funnel Funnel Conference 264

Sales Gravy

MARCH 25, 2025

Hes already tried a variety of channels, including inside sales, social media, and email, but is struggling to ramp up both volume and quality. Why a Multi-Channel Strategy Matters Theres rarely a single magic trick that opens the floodgates of perfect leads. Expect to experiment regularly to keep your funnel acti.

Ideal Customer Profile 88

Ideal Customer Profile Sales Qualified Lead B2B Top of Funnel 88

Zoominfo

OCTOBER 24, 2024

Account executives and account managers get AI-guided suggestions about their next best step across every channel, allowing sellers to intelligently query their sales data for tailored recommendations such as pre-meeting briefs, recent compelling buying signals, key job changes, financing events, and more.

Software 211

Software Software Tools Hubspot 211

Zoominfo

MAY 6, 2021

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Last year, however, many stopped using events for prospecting, instead adopting old-fashioned methods like (gasp!) Prospecting in the event-less landscape.

Survey 246

Survey Top of Funnel Scale Fashion 246

Zoominfo

JANUARY 15, 2021

Get Comfortable With Virtual Events. The COVID-19 pandemic forced many businesses to shift their tradeshow and events strategy. Events that captured leads offline have now been moved online. 89% of event organizers say virtual or hybrid events will be a part of their organization’s long-term strategy.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

MARCH 4, 2021

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. And what are one of the most difficult methods of lead generation?

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

SalesFuel

AUGUST 14, 2024

Challenge: How to create a unique event promoter ad campaign Nancy Nally, an account executive from Viamedia , has been using AdMall on and off for nearly 20 years. Nally knew that the sales tools provided would help her when it came to creating an event promoter ad campaign. “[The The live music ticket sales forecast for the U.S.

Promotion 104

Promotion Campaigns Ideal Customer Profile Closing 104

DiscoverOrg Sales

MAY 23, 2018

Kill lead generation channels that don’t convert. Tag-team at events. 4: Kill lead channels with low conversion. That’s right: Marketers should drop the channels that deliver leads that don’t convert , whether that’s paid content syndication, a social media channel, display advertising, or anything else.

Lead Rank 257

Lead Rank Marketing Qualified Lead Lead Scoring Top of Funnel 257

Pipeliner

NOVEMBER 24, 2024

Trade Shows: Participate in industry events to showcase your products and services. online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! Attract The first step is to attract potential customers through various means, such as: Advertising: Utilize targeted ads to reach your ideal audience.

Video 116

Video Strategy Top of Funnel Direct Mail 116

No More Cold Calling

MARCH 31, 2021

The events of 2020 changed the customer buying journey, so we must change our prospecting tactics. That’s why I’ve introduced Back in the Black , my monthly sales TV show on the Sales Experts Channel! Watch Back in the Black and register for future events.). Gaining seller access was hard enough before COVID.

Referrals 371

Referrals Cold Calling Call-back Sales Qualified Lead 371

Sales and Marketing Management

MAY 17, 2020

Organizations are doing their best to navigate this new landscape of layoffs, remote working, canceled events, slowing sales and demand slumps. SUPPORT: Channel Partner Support and Re-Alignment Is Critical to Success. Partner relationships have always been important to the success of any channel program. That’s the bad news.

Engineering 207

Engineering Revenue Incentive Incentives 207

DiscoverOrg Sales

SEPTEMBER 26, 2017

Subscribe to our YouTube channel. We’re orchestrating a multi-channel plan across sales and marketing that will include outbound email, outbound calls, ad targeting, direct mail, personalized videos, and specialized events. So, how are we approaching this account-based everything plan? We’re using a simple framework.

Account Based Marketing 307

Account Based Marketing Account Ideal Customer Profile Outbound 307

Zoominfo

JULY 17, 2018

Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. Most businesses promote their webinars across several different marketing channels, from social media to email to paid search ads. Conversely, your social media channels generate a higher percentage of registrants.

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

Sales 2.0

MARCH 6, 2021

Successful Firms Diversified Their Channels. CrewHu started by recreating their best channel, trade shows, virtually. But recognizing virtual events were not enough to sustain growth, they eventually launched their appointment setting program. Firms Found More Successes Than Failures WIth All Their Investments.

Trade Show 195

Trade Show Lead Generation Outsourcing Services Sales Qualified Lead 195

Hubspot Sales

SEPTEMBER 18, 2023

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

Social Media 105

Social Media Google Hiring How To 105

Sales and Marketing Management

FEBRUARY 15, 2021

Many sales organizations have pivoted to virtual events rather than simply canceling major sales events. Sales leaders looking for a rapid start in 2021 should design and deliver virtual events that inspire, inform and connect their sellers, and set the stage for effective virtual support throughout the year. Virtually Connect.

Education 194

Education Film Channels Cancellation 194

Pipeliner

OCTOBER 29, 2024

Take on Leadership Roles Consider taking on leadership roles, such as running breakout rooms or organizing events. Mark suggests focusing on a select few networking groups or events to build deeper relationships rather than spreading oneself too thin. For more insights and practical advice, visit Mark J. He is CSMO at Pipeliner CRM.

Video 98

Video Lead Rank Lead Scoring Marketing 98

Zoominfo

JANUARY 6, 2021

CRM systems wear many hats, including channel management, customer insights, communications, engagement, and more. CRM systems help gain insights by gathering and analyzing behavioral data, which can come from: Customer support tickets Event registrations Meetings attended Product demos received Email open rates Content downloads.

Trends 246

Trends CRM Top of Funnel Marketing 246

Sales and Marketing Management

OCTOBER 15, 2020

Sales incentive programs can establish, build and deepen relationships with your sales team and your channel partners, which leads to achieving your business sales goals and strengthening your bottom line. Not all sales incentive programs are the same. They can be creative and fun, or even include gamification techniques.

Incentive 340

Incentive Incentives Survey Sales Qualified Lead 340

Hubspot Sales

JULY 30, 2024

9% use hiring events. Social media and word-of-mouth are the most popular marketing channels for entrepreneurs. When asked to name their three favorite marketing channels, our respondents answered like this: 71% referenced social media. 37% of entrepreneurs say they use the platform for hiring. 12% use recruiting agencies.

Survey 105

Survey Report Hiring Social Media 105

Pipeliner

DECEMBER 5, 2024

For instance, account managers can use the platform to strengthen relationships with existing clients, while marketing teams can deploy gifting strategies to drive event attendance and convert leads into sales. online sales magazine & YouTube Channel and for audio podcast channels where Sales POP!

Top of Funnel 84

Top of Funnel Direct Mail Video Lead Rank 84

DiscoverOrg Sales

APRIL 23, 2019

The average marketing department spends a LOT of money on trade shows and events – to the tune of 32% ?f Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation.

Trade Show 227

Trade Show Marketing Qualified Lead Leads Lead Generation 227

Sales Hacker Training

OCTOBER 11, 2024

The Sales Leadership Framework Behind Multiple $100MM ARR Orgs Whether on the podcast, a one-to-one conversation, in GTMfund’s Slack, in a digital live event… the same pattern surfaces: the best leaders develop and leverage systems. Visit vanta.com/gtmnow to learn more about Questionnaire Automation.

Sales Leadership 119

Sales Leadership Lead Rank Scale Marketing Qualified Lead 119

Sales 2.0

SEPTEMBER 8, 2018

Using trigger events : try using trigger events in your prospecting. Which trigger events work best in your market? How do you find these trigger events? The media you use : different people like to receive communication through different channels. Do you see a difference from traditional “cold” prospecting?

Top of Funnel 240

Top of Funnel Sales Qualified Lead How To Referrals 240

Sales and Marketing Management

AUGUST 31, 2020

With the emergence of COVID-19, we saw events (both personal and professional) get canceled, we lost the comfort of seeing loved ones without worry and had to shift into a more secluded world by working remotely and upholding social distance. Get a deeper understanding of the digital event space.

Conference 177

Conference Cancellation Social Media Collateral 177

Sales and Marketing Management

MAY 18, 2018

The best events integrate products and services in interesting and original ways, ensuring the experience is unforgettable – and highly shareable on social media. Once you’ve identified necessary trends and insights, you can design an event that truly engages the individuals who impact your bottom line. Conferences/expos/tradeshows.

B2B 221

B2B Customer Social Media Face-to-face 221

Zoominfo

JUNE 4, 2018

Also, take a look at the specific posts and channels that garner the most clicks so you can scale your success and serve more content that resonates with your followers. Customer Experience: If you use social media as a customer support channel, the number of followers you accumulate won’t give you any information about how you are doing.

Social Media 234

Social Media Marketing How To Campaigns 234