Alice Heiman

JULY 12, 2023

Hear how Cassandra Gholston, CEO of PartnerTap, built a data sharing application that allows companies to leverage the strengths of their partners and expand their reach into new markets. She also shares how she overcame startup challenges in implementation and marketing and built a thriving revenue team. And this was missionary sales.”

SAP 62

SAP Epiphany Enterprise Enterprise 62

Nutshell

NOVEMBER 25, 2020

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers.

Marketing 143

Marketing Webinar Metrics Email Marketing Top of Funnel 143

Tony Hughes

NOVEMBER 4, 2018

But here is the epiphany I had in working with these focus groups and capturing their issues and insights: Customer Relationship Management has been hijacked by software technology. Instead they talk about ‘customer experience’ initiatives and CRM is merely one piece of the puzzle (marketing automation, portals, mobility, social, etc.).

CRM 82

CRM Strategy Customer Epiphany 82

Zoominfo

AUGUST 20, 2019

Even if your company sells to a very niche market, there’s a wide variety of worthwhile blog topics that will engage your target audience. customer experience company-focused industry-focused personal growth business lessons marketing strategy. Share an epiphany you’ve had in your personal or professional life.

Epiphany 138

Epiphany Industry Follow-up Case Study 138

Zoominfo

AUGUST 20, 2019

It’s difficult to stay inspired, relevant, and creative in B2B marketing. Even if your company sells to a very niche market, there’s a wide variety of worthwhile blog topics that will engage your target audience. Share an epiphany you’ve had in your personal or professional life. Discuss your marketing strategy.

Epiphany 100

Epiphany Scale Industry Account Based Marketing 100

Customer Centric Selling

JULY 28, 2014

By Gary Walker, EVP of Channel Sales & Operations, CustomerCentric Selling® - The Sales Training Company. They had an epiphany! As a result, they modified their approach to their market. Sales Tip: Understand the Value of Your Offering to Your Prospect. Image courtesy of MisterMong at FreeDigitalPhotos.net.

Epiphany 61

Epiphany Prospecting Discount Engineering 61

Chili Piper

AUGUST 27, 2018

I was looking for some serendipitous, universe-conspiring epiphany that made all the other schools look dwarf in their karate “skillness” in comparison to the one he chose. Slow lead response times are a symptom of a larger issue which is marketing/sales alignment. Slow lead response times. Or even worse…never calling at all.

Lead Rank 40

Lead Rank Top of Funnel Inbound Marketing Qualified Lead 40