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Firing Up the Revenue Engine Post-Crisis

Sales and Marketing Management

Organizations of all sizes must begin planning now for jump-starting their revenue engines when we emerge from this crisis. SUPPORT: Channel Partner Support and Re-Alignment Is Critical to Success. Partner relationships have always been important to the success of any channel program.

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Firing up the revenue engine post-crisis

Sales and Marketing Management

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt?— shifting and aligning priorities (support), implementing new, more impactful channel strategies (enable) and leveraging the right solutions (engage). Reinforce channel support. Are you digital-ready?

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E-commerce That Avoids Channel Conflict

Sales and Marketing Management

potential conflict with their channel partners. Businesses don’t want to jeopardize the business that comes through channel partners?—?as B2Bs can’t let channel conflict get in the way of serving customers,” Ed Kennedy, senior director of commerce strategy at Episerver, states in the report. as much as 90%?—?for Here’s how.

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6 steps to adapt effectively

Sales and Marketing Management

from all of your sales channels. Optimize your e-commerce channel to give buyers ease and convenience, and make sure all your sales channels are integrated and incented to collaborate with each other. Firing up the revenue engine post-crisis. speed, transparency and expertise?–?from Are you digital-ready?

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The 4 People in Your Sales Pipeline You Must Know

Score More Sales

Channel partners, strategic partners and referral partners all can affect revenue in your pipeline. There are many connections you have, whether in your channels, through other distribution arrangements, and with direct individuals who can impact deals and the bottom line. Do they have any incentives to work hard? It is job #1.

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Bringing Sales Online

Sales and Marketing Management

As was common at the time, the main sales channel was an on-the-ground sales force. Yet as the digital age dawned and consumers gained on-demand access to any product imaginable (including food storage products sold by competitors), Tupperware continued to rely heavily on offline channels. Inspire them. Develop a content strategy.

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Three High-Impact Benefits of Email Marketing

Zoominfo

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. Give it a try and see how it transforms your revenue engine.