Pointclear

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.”

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133

The ROI Guy

AUGUST 24, 2018

The integration should pass a campaign id to the tool, unique for each marketing channel and campaign. Feed campaign ID to the tool – It is important to track where specific traffic, leads and opportunities are sourced from.

Lead Rank 45

Lead Rank Lead Scoring Eloqua Unica 45

The ROI Guy

AUGUST 27, 2018

And when value specialist, sales reps and channel partners use your Alinean Value Selling Tools in customer workshops and engagements, key profile and discovery data are collected, solution recommendations gathered and assessment results captured.

Ideal Customer Profile 55

Ideal Customer Profile Tools Eloqua Customer 55

Salesmate

JUNE 15, 2021

Oracle Eloqua. Oracle Eloqua is here to streamline your marketing and sales activities. It’s a versatile marketing automation platform that enables you to efficiently manage cross-channel B2B marketing campaigns and nurture leads at every step. Referral marketing is one of the most cost-effective marketing channels out there.

Software 52

Software Software Marketing Eloqua 52

Hubspot Sales

OCTOBER 29, 2019

After adopting social selling practices and LinkedIn’s Sales Navigator, marketing software company Eloqua decreased their average sales cycle time by 20 days , and boosted the rate of leads converting to opportunities by 25%. Check out what content your buyers are sharing, and subscribe to those channels through email or with an RSS reader.

Social Selling 130

Social Selling Ideal Customer Profile Social Media Twitter 130

LinkedFusion

AUGUST 27, 2023

Customer relationship management (CRM) software or a marketing automation platform like Eloqua, Marketo, or Pardot are frequently used by programmatic account-based marketing teams. Launch a multi-channel strategy. What more programmes can I incorporate into my current strategy?

Account Based Marketing 52

Account Based Marketing Account Scale Ideal Customer Profile 52

Apptivo

MAY 12, 2022

Highly data-driven online marketing requires a great deal of expertise in collecting leads and interpreting data from various channels, segmenting the audience and pinpointing the right means of communicating for each of those different segments of audience, and coming up with the right marketing communication that attracts the customers.

Marketing 52

Marketing Top of Funnel Social Media Campaigns 52

Tenfold

SEPTEMBER 19, 2017

In the case of Eloqua, a software company, their average sales cycle has decreased by 20 days, with 25 percent more leads that convert to opportunities. These “social” sales reps are said to be more likely to hit their targets by 23 percent. Those who don’t engage get lost and don’t get found from a digital buyer’s perspective.”.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

The ROI Guy

MARCH 6, 2017

Sales reps and channel partners will resist using a complex business case / ROI tool with customers. Integration into Playbooks and Channel Portal can help as well, promoting the business value tools as content – at the right time and place in the selling process. Second unnecessary complexity is a negative drag on tool adoption.

Lead Rank 45

Lead Rank Lead Scoring ROI Microsoft 45

Sales Overdrive

JUNE 22, 2012

Let’s start with Targeting: First you will need to build the ideal profiles of your target prospect industries and channels. A few we like include Marketo, Acton and Eloqua. You can begin by segmenting your targets by revenue size, key industries using SIC codes, geographic regions and the number of locations, etc.

Lead Rank 29

Lead Rank Lead Scoring Jigsaw Conversion 29

The Sales Association

MAY 22, 2011

Do you think that companies can achieve the same efficiencies you brought to your telesales organization today, with the variety of marketing channels that have entered the scene? From the beginning, I saw the value of leveraging and integrating many marketing and sales channels in support of the customer relationship and the sale.

Telemarketing 24

Telemarketing Lead Generation Outsourcing Services Sales Qualified Lead 24

LeadFuze

JANUARY 1, 2022

Sell direct or through channels, inside outsource sales team or field outsource sales team, inbound lead generation versus outbound cold calling. A study conducted by Eloqua found that most marketers are not aware of how to use call recordings as a sales tool. Building a repeatable sales model. What are the best ways to sell?

Outsourcing Services 52

Outsourcing Services Sales Outsourcing Hiring Lead Rank 52

OutboundView

SEPTEMBER 20, 2018

A sound strategy starts with knowing all the channels you can possibly allocate resources to – smaller organizations struggle with this because they can’t afford the $150K/year CMO with the requisite experience. Interact on channels your buyer is actively using. This means a sales optimization tool. Outreach.io (Enterprise).

Paid Content 34

Paid Content B2B Top of Funnel Outsourcing Services 34

Sales Overdrive

JUNE 22, 2012

Let’s start with Targeting: First you will need to build the ideal profiles of your target prospect industries and channels. A few we like include Marketo, Acton and Eloqua. You can begin by segmenting your targets by revenue size, key industries using SIC codes, geographic regions and the number of locations, etc.

Conversion 20

Conversion Decision Maker Lead Rank Lead Scoring 20

Zoominfo

AUGUST 7, 2018

The robust reporting options display important marketing metrics at a glance: Pipeline by account type, leads driven by campaign, top marketing channels, and unspent marketing dollars. Rather than dealing with the back and forth of email, B2B marketers can message coworkers directly or use the channel feature to organize conversations.

B2B 178

B2B Tools Lead Rank Lead Scoring 178

Zoominfo

AUGUST 7, 2018

The robust reporting options display important marketing metrics at a glance: Pipeline by account type, leads driven by campaign, top marketing channels, and unspent marketing dollars. Channels provide a central place to crowdsource ideas, ask for project updates—or simply lighten the mood with a few well-timed GIFs.

B2B 130

B2B Tools Lead Rank Lead Scoring 130

Sales Hacker

OCTOBER 7, 2021

Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. Jennifer is a thought-leader and expert in growing sales, inside sales, renewals, channel sales, sales operations and marketing organizations. Melissa Murillo.

Hiring 136

Hiring Ideal Customer Profile Top of Funnel Lead Rank 136

Zoominfo

OCTOBER 9, 2024

It integrates seamlessly with popular systems like Marketo, Eloqua, Pardot, Microsoft Dynamics, and Salesforce, allowing for quick implementation and operation. This unified data structure enables go-to-market teams to navigate, segment, and activate data across multiple digital channels efficiently.

Software 130

Software Software Account Data 130