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Are You Too Hard to Reach?

No More Cold Calling

The business world is enamored with social media and texting as channels to communicate and connect. But these social channels often prevent people from socializing and having live conversations. Phone conversations are still important, more so than through any other channel besides face-to-face meetings. .

Eloqua 240
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Good Reads for B2B Marketing - Modern Marketing from Stan Lee

Pointclear

Via Eloqua. This presents the need for marketers to integrate their channels for a uniformed customer experience. Eighty-nine percent of marketers today say a targeted multi-channel approach is critical and have increased spend over last year. Infographic: Spice Up Your Marketing Mix. Via Direct Marketing News.

Eloqua 176
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Quick Tips to Utilize Social Selling and Leverage Your AEs Today

SBI Growth

Just ask Eloqua. Your prospects are undoubtedly already spending time in these channels. You’ll no longer fill the pipe with just two channels – 1) marketing and 2) sales team. You’ll now have multiple unique channels. Social Selling allows AEs to reach prospects on a more personal level via these social media channels.

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5 Marketing Trends That will Impact 2013

SBI Growth

There has been a proliferation of tools and channels. When they do not add up, this can be painful - in the sense that you have shot your allocated resources on the wrong channels. Look for more focus in 2013 on how to leverage different channels and integrate campaigns. Learn how buyers behave and engage in different channels.

Trends 316
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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Social media channels and news sources are great ways to monitor competition. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. What emerging trends are occurring on their site and/or social channels? 2) Social Listening: The act of monitoring conversations across multiple channels to gain competitor insight.

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What Are the Different Levels of Account Based Marketing?

LinkedFusion

Customer relationship management (CRM) software or a marketing automation platform like Eloqua, Marketo, or Pardot are frequently used by programmatic account-based marketing teams. Launch a multi-channel strategy. What more programmes can I incorporate into my current strategy?

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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

The integration should pass a campaign id to the tool, unique for each marketing channel and campaign. Feed campaign ID to the tool – It is important to track where specific traffic, leads and opportunities are sourced from.