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New Product Launch – Identifying the Right Promotional Channels

SBI Growth

Prepare the field and give them tools to succeed. Then generate demand through promotional channels. Make sure you have the right promotional channels for your product launch. Download the Persona Ecosystem tool to explore the ideal channels for your promotion plan. Failure isn’t an option with SBI clients.

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5 Steps for HR to Develop 2013 Sales Leaders

SBI Growth

A tool is available for download – a full syllabus of Sales leadership courseware. The below downloadable tool will give over 40 sales leadership skills to choose from. If your company uses channel partners, Channel Management is a needed skill. Use the downloadable syllabus for ideas of skills to assess.

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E-commerce That Avoids Channel Conflict

Sales and Marketing Management

potential conflict with their channel partners. Businesses don’t want to jeopardize the business that comes through channel partners?—?as B2Bs can’t let channel conflict get in the way of serving customers,” Ed Kennedy, senior director of commerce strategy at Episerver, states in the report. as much as 90%?—?for Here’s how.

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CMO: Sales People are Cavemen

SBI Growth

Download the complete list of 10 sales competencies required by reps for marketing to be successful. Download the 10 sales rep competency requirements and review them. This means that getting Sales to use the tools requires you to be the best salesmen in the company. Selling through the Channel: Let’s face it.

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Product Sales Training – Transformed for Results

Online on-demand training should be a B2B rep's tool of choice. Build mindshare and improve channel partner/rep performance. Download the whitepaper today! Traditional product sales training doesn’t always work for dispersed sales reps who can’t attend Demo Days or Lunch ‘N Learns. Differentiate competitive advantages.

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Hiring a Sales Manager - External or Internal?

SBI Growth

You can download the SM Hiring Decision Guide here. Maybe the team is leveraging channel partners, or inside sales. An SM for a direct model may not need to know Channel Management principles. Description: Sales forces vary as to their mandate and use of Sales tools and data. Download the SM Hiring Decision Guide.

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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Your competitor rolls out a new groundbreaking feature / tool, and you had no idea it was coming. Download this tool for Tips on Tracking Competitive Activity. Social media channels and news sources are great ways to monitor competition. What emerging trends are occurring on their site and/or social channels?

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Buyer Enablement: The Key to B2B Sales Success

To win big, B2B channel partner sales reps need to be able to navigate the buying process with information and tools at their fingertips that provide solutions and champion your products.