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How Tesla Is Threatening An American Sales Tradition

SBI Growth

The dealership is an example of the indirect sales channel. Not all indirect channels are bad. Fast food and department stores are two examples of successful indirect channels. For many companies, the indirect channel is the best way to reach customers at the lowest cost. Is your channel threatened?

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Hiring a Sales Manager - External or Internal?

SBI Growth

You can download the SM Hiring Decision Guide here. a large software manufacturer. Eddie is an SM from a large software company. Maybe the team is leveraging channel partners, or inside sales. An SM for a direct model may not need to know Channel Management principles. Download the SM Hiring Decision Guide.

Hiring 300
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5 Marketing Trends That will Impact 2013

SBI Growth

Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). There has been a proliferation of tools and channels. When they do not add up, this can be painful - in the sense that you have shot your allocated resources on the wrong channels.

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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Download this tool for Tips on Tracking Competitive Activity. Social media channels and news sources are great ways to monitor competition. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. What emerging trends are occurring on their site and/or social channels? You’re at a clear competitive disadvantage.

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Why Top Sales Executives Get Fired

SBI Growth

Download it here. For a deeper dive on all 4 root causes, download the e-book here. Marshall had been CSO of a software company for 2 years. However, much of his revenue came from channel partners. There was a deep rift between his Channel VP and his VP of Direct. We’ll examine the stories of Marshall and Kirk.

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How to Manage Expectations Around Marketing Vanity Metrics

Zoominfo

Also, take a look at the specific posts and channels that garner the most clicks so you can scale your success and serve more content that resonates with your followers. Customer Experience: If you use social media as a customer support channel, the number of followers you accumulate won’t give you any information about how you are doing.

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Are your Customers Outpacing your Sales Team?

SBI Growth

Download this tool to keep pace with your customers by utilizing the agile sales approach. On the other hand, organizations are using voice recognition software. Utilize voice recognition software. They answer the buyer’s questions through a multiple channel approach. Outpace the competition through customer intimacy.

Customer 328