Sales 2.0

OCTOBER 25, 2021

as this channel has become saturated. If the processes that admins need to perform are well-documented, admins can be onboarded quickly and the number of admins can be scaled up quickly. Automate : There are more and more tools on the market that remove the need for sales people to do non-selling tasks.

Territories 396

Territories Compensation Scale Decision Maker 396

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Either way, there are a host of obstacles to marketing time management that can impede productivity. Lack Of Strategy And Alignment: Sales and marketing alignment is imperative for efficient time use.

Marketing 221

Marketing Campaigns ROI Scale 221

Sales and Marketing Management

JULY 5, 2018

Author: Chris Richardson In 2018, social media channels continue to remain one of the most accessible, profitable, and popular traffic sources for most of the businesses. According to the same research, the average B2B organization is present on six social media channels. Social media marketing has become tougher than ever.

Social Media 185

Social Media Media Buyer Persona Marketing 185

Pipeliner

NOVEMBER 7, 2024

Actionable Advice: Process Documentation: Document your sales process in detail and ensure all team members are trained on it. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP!

Hiring 105

Hiring Video Lead Rank Lead Scoring 105

Zoominfo

MAY 31, 2018

The EU’s General Data Protection Regulation (GDPR) is here and mandates major changes to the modern marketer’s B2B lead generation efforts. Most marketers are (or should be) well on their way to GDPR compliance when it comes to website and landing-page form language, data transfer procedures, and documentation.

Lead Generation 217

Lead Generation Leads Marketing Qualified Lead Lead Gen 217

Sales and Marketing Management

APRIL 18, 2018

Author: Matt Sunshine Sales and marketing belong on the same side of the negotiating table. On one hand, you have the marketer with his definition of a lead. Of course, that leads to frustration, not to mention a belief that future marketing leads will be equally terrible. Not surprisingly, miscommunication.

Marketing Qualified Lead 195

Marketing Qualified Lead Lead Rank Sales Qualified Lead Ideal Customer Profile 195

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

Openview

MARCH 15, 2019

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Channel Sales versus Direct Sales – The Good and the Bad.

Channels 129

Channels Scale Hiring Lead Rank 129

SBI Growth

DECEMBER 4, 2012

Get Marketing involved to jazz up the whole communication effort. This document gives you a sample comms plan to start from. Supply multiple channels to do so. Integrate all of these channels into one collection of feedback. Consider supporting these channels: Conversation or email from Sales person to direct manager.

Compensation 292

Compensation Channels Fashion Construction 292

SBI Growth

FEBRUARY 3, 2013

They simply repackage a dead document with new technology. This is where Content Marketing meets Social Selling. Supplier, vendors, channel partners. A few weeks ago I had dinner with my friend, Jim. He’s a sales rep at Oracle. He described the widespread misuse of LinkedIn like this: “Reps use their profile like a resume.

LinkedIn 335

LinkedIn Pipeline Decision Maker Referrals 335

Sales Hacker

NOVEMBER 1, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Three Approaches to Finding Product-Channel Fit There are three primary ways to identify product-channel fit: 1.

Channels 102

Channels Scale Strategy Distribution 102

Zoominfo

JANUARY 21, 2025

Unlike prior shifts like CRM adoption or marketing automation, GPT-based systems dont just centralize data or automate tasks they actively analyze, predict, and collaborate in ways that are completely reshaping roles and workflows. And GPT-specific platforms like OpenAIs documentation can also provide foundational knowledge.

Hiring 130

Hiring Lead Rank Intent Data Territories 130

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. And using it collaboratively can help alignment and improve go-to-market results from a campaign planning standpoint. The whole point of data collaboration is to promote sales and marketing alignment.

Data 246

Data Intent Data How To Intent 246

Zoominfo

FEBRUARY 6, 2019

It’s a topic you’re likely familiar with if you work in marketing— and especially if you’ve read our blog in the past. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. It’s safe to say personalization is the defining trend of our modern era of marketing.

Marketing 178

Marketing Lead Scoring Lead Rank Retention 178

Zoominfo

FEBRUARY 12, 2024

As your business expands into new markets, privacy considerations must be top of mind. Maintaining a compliant go-to-market strategy, on the other hand, can help your brand build customer trust and grow your revenue in a sustainable and scalable way. Canada has its own set of privacy laws that impact how companies go to market.

Telemarketing 130

Telemarketing Marketing Inbound Intent Signal 130

DiscoverOrg Sales

JANUARY 10, 2018

Account-Based Marketing (ABM) is all the rage in the B2B sales and marketing world … and it’s evolving into something more : Account-Based Everything (ABE) aligns sales and marketing teams with multi-touch campaigns on target accounts. We based call cadence on engagement in our marketing automation tool. New to ABM?

Account Based Marketing 46

Account Based Marketing Account Video Decision Maker 46

Sales and Marketing Management

FEBRUARY 15, 2021

Sales leaders that are finding success training sellers virtually plan a variety of activities to improve learning retention, such as: Providing a mission document that sellers complete as they attend sessions. This document keeps track of actions the seller should complete after the virtual event concludes and across the balance of the year.

Education 194

Education Film Channels Cancellation 194

Zoominfo

FEBRUARY 19, 2019

The premise of content marketing is simple: Offer something of value and, in exchange, earn the trust of potential customers. Yet, when it comes time to execute, many marketers stumble. If you’ve ever asked yourself a similar line of questions, fear not, dear marketer. Content Marketing Calendar Goals and Key Considerations.

Top of Funnel 189

Top of Funnel B2B Buyer Persona How To 189

Zoominfo

MAY 18, 2023

That’s because smart recruiters have learned to apply marketing principles to their talent acquisition process, helping them fill and nurture robust talent pipelines they can hire from at a moment’s notice. Here are the key components your talent team should have in place to make recruitment marketing work for them.

Paid Content 130

Paid Content Webinar Metrics Hiring Top of Funnel 130

Zoominfo

JUNE 15, 2022

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. Marketers can attract and retain prospective customers more effectively. Profiling prospective customers also enables sales and marketing teams to predict larger problems before they arise.

Ideal Customer Profile 130

Ideal Customer Profile Customer Marketing Demand Generation Agencies 130

Sales Hacker

FEBRUARY 14, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Given how tough this market is, I figured it would be valuable to break down exactly how we did it. You cannot openly market or solicit the fact that you are raising a fund. Awesome, lets plug them into our media channels.

Outsourcing Services 79

Outsourcing Services Scale Marketing How To 79

Mereo

FEBRUARY 26, 2025

A lot of B2B marketing efforts fail to resonate with buyers because they do not start with buyer needs, focus on how solutions uniquely address them or consider how they create value. Creating and maintaining authentic solution marketing content can be daunting, especially across multiple audiences, industries or lines of business.

Marketing 36

Marketing How To Social Media Scale 36

Sales 2.0

OCTOBER 23, 2023

And sad to say, not all these beautiful proposal documents ended up closing big deals. I customized this to one of my needs as a digital marketing agency. As a VP of digital at a small digital marketing agency, I’m often tasked with drafting sales proposals to potential clients. I will say more about that soon.

Proposal 221

Proposal Social Media Media Decision Maker 221

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity Even the most disciplined employees face productivity roadblocks. Either way, there are a host of obstacles to marketing time management that can impede productivity. So, You Want to Improve Marketing Productivity?

Marketing 130

Marketing Campaigns ROI Scale 130

Hubspot Sales

NOVEMBER 22, 2024

Before starting my career in marketing, I worked in business development. We noticed that ~40% of the churned customers struggled with defining their Ideal Client Persona (ICP), which led to unsuccessful marketing campaigns." Aside from automating tasks, streamlining your sales documentation is another way to save your sales pros time.

Lead Generation 72

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 72

Sales Hacker

SEPTEMBER 6, 2021

??. When a new lead is generated by marketing and comes into your CRM, how do you personalize your initial outreach? We’ll explain how we’ve been using marketing attribution data to personalize our outreach and how it’s netted us an extra $100k in annual revenue. What is marketing attribution data? Firstly, some backstory.

Data 93

Data Lead Rank Lead Scoring Marketing 93

Zoominfo

SEPTEMBER 27, 2018

Candidate response rate can tell you which channels are most effective, which messaging resonates best with your audience, and when candidates are most likely to respond. Just as marketers use personalized content to engage with prospects and customers, recruiters can use the same tactics to elicit a reply from top-notch talent.

Channels 183

Channels Social Media Ideal Customer Profile LinkedIn 183

Sales Hacker

MARCH 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One theme was clear: AI is touching every part of go-to-market. Integrate cold calling into a multi-channel outreach strategy, ensuring consistency across all touchpoints, including email campaigns and social selling.

Cold Calling 71

Cold Calling Scale Microsoft Ideal Customer Profile 71

Allego

MARCH 7, 2023

Product marketers play a critical role in any company’s success. They’re conduits of information and the connective tissue between product developers, the marketing team, and the sales force. If you’re tired just reading that list, imagine how product marketers feel. 3 Habits of Highly Effective Product Marketers 1.

Marketing 115

Marketing Sales Enablement Collateral Microsoft 115

Nutshell

OCTOBER 16, 2024

We’re bringing you a better way to organize your marketing efforts, innovations that will engage your leads and customers across multiple channels, and enhancements to our meeting scheduler tool you won’t want to miss. This new feature is currently in beta testing and will soon be available for all Nutshell customers.

Call-back 71

Call-back Campaigns Channels Report 71

Zoominfo

JULY 13, 2020

personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales. Data-driven personas are useful to a wide range of people within a company, and particularly to marketers and salespeople. At their worst (i.e

Data 213

Data Buyer Persona Demographics Survey 213

Sales Hacker

JANUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. acquisition and 7 startups The most successful companies understand that product and go-to-market strategy must be deeply interconnected. Leverage cross-functional insights Marketing, product, and sales must work in tandem.

Hiring 102

Hiring Scale Lead Rank Hubspot 102

Hubspot Sales

AUGUST 7, 2024

Today I'll walk you through the most popular SaaS CRM solutions on the market to help you find the best tool for your needs. The CRM market size is expected to grow to $262.74 You could say that CRMs are built by SaaS for SaaS (since every CRM uses its own product), even though they market to all businesses. User Experience.

Software 115

Software Software CRM Oracle 115

Hubspot Sales

JANUARY 11, 2021

As mentioned, there are tools with very specific capabilities to help with individual tasks as well as tools that impact multiple parts of the sales process (and even teams outside of sales, such as marketing or service). There are dozens of B2B sales tools on the market today. 16 B2B Sales Tools. Here are 16 of our favorite options.

Sales Tools 143

Sales Tools B2B Tools Hubspot 143

Pipeliner

JANUARY 23, 2025

She encourages entrepreneurs to review these documents regularly to stay informed about their business’s financial health. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP!

Video 71

Video Lead Rank Lead Scoring Education 71

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

Marketing 98

Marketing Lead Rank Lead Scoring Loyalty 98

Apptivo

DECEMBER 21, 2022

Best Marketing Automation Examples. How does Marketing automation help the business? Creating efficient sales and marketing workflows eliminates the need for repetitive tasks. For this reason, businesses require sales and marketing automation, which will enable them to create reports, send messages, gain insights, and more.

Benefit 98

Benefit Marketing Lead Rank Lead Scoring 98