Jeffrey Gitomer

MAY 20, 2013

Video is the new training manual. Whatever it is you’re selling, take advantage of every new channel of distribution. Tweet RSS readers click here for video. In your business: Video is the new brochure. Video is the new testimonial letter. Video is the new proposal. Video is the new instructional manual.

Data 206

Data Prospecting Video Social Media 206

SBI Growth

AUGUST 10, 2012

Trained the sales force and channel partners on the new product. This is very different than product training. Distribute Marketing campaign schedules. Highly tactical tools, information and training are required. Validated the market will pay to solve these problems. Did you forget about enabling the sales force

Sales Enablement 267

Sales Enablement Tools Territories Campaigns 267

Allego

FEBRUARY 13, 2020

Yet few organizations harness the speed and ubiquity of mobile to advance their training initiatives. The current state of corporate learning—clunky technology, sporadic training events and poor access to internal expertise—doesn’t do enough to help them succeed. One of them is through formal training.

Face-to-face 115

Face-to-face Channels How To Collateral 115

Score More Sales

MARCH 8, 2012

Channel partners, strategic partners and referral partners all can affect revenue in your pipeline. There are many connections you have, whether in your channels, through other distribution arrangements, and with direct individuals who can impact deals and the bottom line. Know thy prospect. It is job #1. Your partners.

Pipeline 203

Pipeline Referrals Channels Buying Cycle 203

Sales and Marketing Management

JUNE 8, 2017

This is particularly evident in channel programs. Additionally, sales and employee programs tend to outpace channel and customer programs in their use of individual travel regardless of company size. Planners also expressed concern for the level of training for hotel managers and sales­people.

Travel 205

Travel Incentive Incentives Lead Rank 205

Sales and Marketing Management

AUGUST 3, 2017

Author: Mark Magnacca A distributed workplace is increasingly becoming the norm in most organizations, particularly with sales and marketing departments – a trend that is enabled in part by technology advancements that have made it viable, though not necessarily ideal, for teams to work together while being geographically dispersed.

Video 180

Video Face-to-face Distribution Hiring 180

Score More Sales

MAY 23, 2012

How to deal with all the many channels of communication and distribution. Ron reminded me of the Chief Marketing Officer global study that was compiled after interviewing 1,700 CMOs about many of the issues the Smarter Commerce program works to tackle: How the social ecosystem can work well to support retail organizations.

Loyalty 201

Loyalty Retail Customer Lead Rank 201

Vengreso

JULY 29, 2024

Have you heard about how important channel sales partners are? In this article we cover different kinds of channel sales partners, why they’re good, and how to work well with them. Plus, working with channel sales partners has other benefits like growing your market. Each one has a special job in selling products.

Outsourcing Services 68

Outsourcing Services Channels Webinar Metrics Strategy 68

Score More Sales

MAY 10, 2013

Take a look today at the new channels on LinkedIn Today - it is easier now to learn what your customers and prospective customers are thinking and reading about. I also recommend people visit LinkedIn Training and Support Resources for videos and webinars specific to sellers. The coffee cards will be awarded and distributed online.

LinkedIn 206

LinkedIn Lead Rank Hiring Webinar Metrics 206

Highspot

JANUARY 23, 2025

Be sure to master the four Ps of marketingproduct, price, promotion, and placementthrough GTM training. Go-to-market training equips you with the marketing, product, and sales skills to avoid launching a product no one needs. Why Go-to-Market Training Matters Markets are constantly changing, and buyer behavior evolves quickly.

Course 52

Course Training Strategy Marketing 52

Allbound

DECEMBER 18, 2019

Being a channel manager isn’t an easy job. While a Google search will provide plenty of “best practices” for channel management, we wanted to take a deeper dive. In this post, we sought advice from leaders that are on the front lines of channel management. We spoke with three channel leaders from different industries.

Channels 83

Channels Face-to-face Intent Data Intent 83

Cincom Smart Selling

FEBRUARY 9, 2016

In many ways, managing multiple sales channels is like climbing that mountain—it looks easy until you really get into the process, and then the challenges and difficulties become all too apparent. If you currently manage a multi-channel operation, you know how naïve this statement sounds. You Need Channel Management.

Channels 83

Channels Sales Management Sales Qualified Lead Collateral 83

Zoominfo

FEBRUARY 19, 2018

The truth is, most sales reps haven’t received any formal training in this area. 93% of sales executives have not received any formal training on social selling ( source ). 74% of B2B marketing companies use Twitter to distribute content ( source ). But, what do you really know about social selling?

Social Selling 184

Social Selling Social Media Decision Maker Ideal Customer Profile 184

Vengreso

SEPTEMBER 13, 2024

In this article, I delve into channel sales —a strategy that involves leveraging third-party intermediaries such as dealers and affiliates to distribute products—enabling companies to penetrate new markets without relying on a sizable in-house sales team. Discover how in our latest article by @M_3Jr!

Channels 66

Channels Outsourcing Services Strategy Lead Rank 66

Allego

MARCH 13, 2025

But traditional training methodsclassroom sessions, lengthy manuals, and one-off workshopsoften fall short. When integrated into your sales training strategy, this approach fosters continuous improvement, increases confidence, and drives measurable results. What separates top-performing sales teams from the rest?

Lead Rank 62

Lead Rank Call-back Objections Sales Enablement 62

The Brooks Group

MARCH 18, 2019

When executed effectively, channel sales can allow your company to grow and expand rapidly. In order to be successful, you must strategically build your distribution channel network and follow the right steps to develop a strong, ongoing relationship with each channel partner. What is a Channel Sales Program?

Outsourcing Services 70

Outsourcing Services Channels Sales Process Margin 70

SBI

MARCH 18, 2021

Q: What are your customers doing to adapt to - or leverage - the trend towards distributed sales teams and remote selling? Allego customers were already fairly savvy given many of them were using Allego to keep their distributed sales teams connected pre-pandemic. One-size-fits-all skills training is inefficient and wasteful.

Hiring 164

Hiring Face-to-face Video Distribution 164

Sales Gravy

FEBRUARY 23, 2025

Keep in mind that these are averages across a wide statistical distribution. Depending on your brand recognition, geographic location, prospecting channel, product, service, sales cycle, industry vertical, and the role (CEO, Director, Manager) you may find that these numbers shift in or out of your favor.

Scale 58

Scale Inbound Distribution Call-back 58

Zoominfo

SEPTEMBER 4, 2019

Invest in multi-channel customer service. Today’s customers interact with brands through a variety of channels, and they expect high-quality service on each one. In order to maintain consistent customer service and avoid errors, brands must invest in a comprehensive, multi-channel customer service strategy.

Loyalty 206

Loyalty Customer Incentive Incentives 206

The Sales Heretic

JUNE 30, 2015

One of the most frequent complaints I hear from sales directors, VPs, and CEOs is that their sales team—whether it’s internal or their distribution channel—discounts too much and too often. While it’s maddening, it’s also excruciatingly common. Here’s what drives that behavior: 1. So [.].

Discount 120

Discount Distribution Channels Negotiation 120

Cincom Smart Selling

MARCH 1, 2016

As a manufacturer, you know the important role of your channels. The ability to sell indirectly through channels gives you the ability to focus on what you do best: developing, designing and producing a product. Channel managers face many challenges, but some are more prevalent than others. Lack of visibility into the channel.

Channels 54

Channels Segment Face-to-face Collateral 54

SalesFuel

DECEMBER 20, 2024

To achieve their goals, they distribute their spending as follows: Paid media 23% Creative development 21% Events/sponsorships 18% Martech tools 15% Target marketing (ABM) 14% Training/research 10% Analysts urge B2B operators to develop creative messaging that stands apart from competitors.

B2B 59

B2B Top of Funnel Marketing Decision Maker 59

Janek Performance Group

JANUARY 10, 2023

But with the time and cost of recruiting, onboarding, and training new reps, this can be prohibitive. Another way is through channel sales or third-party partners. In fact, according to research cited by McKinsey , current B2B customers use more than ten channels to interact with suppliers. What Are Sales Channels?

Channels 62

Channels Hiring Retail How To 62

Cincom Smart Selling

JANUARY 26, 2017

Multi-channel selling presents many challenges to sales and marketing managers and strategists. And, the more diverse and numerous your sales channels, the more likely you are to encounter some or all of these problems. How Does Configure-Price-Quote Help Manage Multi-Channel Selling? The name says it all.

Channels 54

Channels Proposal Discount Distribution 54

SBI

OCTOBER 17, 2018

Mark: Typically, within the first 30 days the solution is configured, users are trained, and individuals are creating maps of the people at their accounts and collaborating with their teams on how to develop required relationships. See the progress – knowing where the client is on their journey to success and how you are helping them.

Account 139

Account ROI Distribution eBook 139

Allbound

OCTOBER 3, 2018

Ways to Make It Easier for Your Channel Partners to Sell More of Your Product Faster. The best way to succeed in channel sales is by arming your channel partners with the right tools, resources, and skills to be able to sell your products easily and quickly. Offer the Right Training and Tools. Enable Through Collateral.

Channels 59

Channels Collateral Lead Rank Margin 59

Allego

DECEMBER 3, 2024

This annual event offers insight and opportunities for those responsible for the marketing, sales, and distribution of securities, insurance, and other financial products and services through the bank channel. I may be biased, but this is my favorite sales enablement conference in 2025—and every year. The theme for 2025 is “Gather.

Conference 62

Conference Sales Enablement Biotechnology Hiring 62

Hubspot Sales

SEPTEMBER 26, 2018

Here are the tips for creating a winning sales culture through sales training and beyond. One of the most important parts of sales training is understanding the product. Compare that with the team that kicks off a three-week campaign where reps are trying a new sales script variation or a new channel (e.g., How do they do it?

Training 101

Training Company Hiring Groups 101

Partners in Excellence

JUNE 6, 2013

Do they buy through retail stores, do they buy from company sales people, do they buy through distribution, do they buy through channels? I disagree with Anthony, independent sales agents, channels or other indirect forms of sales can be very effective. The channel won’t produce results unless you invest in them!

Hiring 113

Hiring Marketing Channels Small Business 113

Allbound

NOVEMBER 14, 2018

Marketing is all about building brand awareness and customer engagement in order to turn leads into customers, and channel marketing is all about achieving cost efficiency while reaching end users through your channel partners. In many cases, a vendor will syndicate social media content to multiple channels (e.g.,

Channels 48

Channels Top of Funnel Social Media Lead Rank 48

Allego

NOVEMBER 15, 2018

Once upon a time, “personalized training” meant printing the names of workshop participants on their handout folders. Today, this key component of modern learning means exactly what it says – sales training that is genuinely personalized , genuinely “just for me.”. What are the advantages of personalized sales training?

Training 59

Training Hiring Face-to-face Distribution 59

Hubspot Sales

JULY 29, 2022

About: Allbound is a self-service e-learning platform designed specifically to onboard and train partners to work with your company. You can share materials training, sales and marketing collateral, deal registration, and opportunity management, and follow the entire partner lifecycle from onboarding to deal registration.

Scale 122

Scale Hubspot Referrals Top of Funnel 122

Allego

JUNE 14, 2022

Hybrid work has disrupted traditional training and the financial services industry—with its emphasis on personal relationships—faced unique issues. As Voya’s one-person training team, Voya Financial ’s Jeff Lovanio has his work cut out for him. Allego: How did you get to be the person in charge of training and development at Voya?

Training 62

Training Hiring Customer Distribution 62

Hubspot Sales

JULY 20, 2020

Those can include entities related to product distribution — including wholesalers or distribution centers. In direct sales, manufacturers forego those channels in favor of directly distributing products to direct sales companies.

How To 138

How To Commission Distribution Up-Sell 138

Partners in Excellence

MAY 25, 2021

And a concept called distributed computing was emerging and I relied on bringing in those specialists to help my customer think differently about this emerging technology, and how where they might use it. Digital buying channels can be far more effective and efficient for those types of purchases.

Banking 133

Banking Maximizer Face-to-face Distribution 133

Allego

NOVEMBER 10, 2021

The report’s introduction states: “Sales enablement has evolved from its roots in isolated initiatives such as content distribution, new rep onboarding, and product launch training. solution engineers, customer success teams, channel partners, field marketers). Competence, confidence, and content.”

Report 141

Report Sales Enablement Face-to-face Maximizer 141

Allego

MAY 25, 2021

“The future is already here – it’s just not very evenly distributed.“ — Author William Gibson. They also need to move beyond “one-side-fits-all” training so that sellers have the adaptability and flexibility to do business with these empowered buyers. What exactly is Artificial Intelligence (AI)? What is AI-assisted sales?

Scale 149

Scale Sales Enablement Decision Maker Buyer 149