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Product-Channel Fit: Finding the Right Growth Strategy for Your Product

Sales Hacker

Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market. The goal is not to test every possible channel but to focus on the one or two that maximize your resources and scale your product for hypergrowth.

Channels 116
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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior.

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Best B2B Sales Tools for 2025: The Essential Toolkit for Sales Success

Zoominfo

Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. There are way too many of these tools, and their competing claims and different overlapping use cases make it challenging to assemble an effective GTM tech stack. The bad news?

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Lead-to-Account Matching and Routing: Optimizing Sales Efficiency

Zoominfo

Beyond Basic CRM Functionality While standard CRM tools offer basic lead routing, dedicated solutions excel at managing complex workflows. By integrating seamlessly with your CRM, these tools enhance functionality and boost team efficiency. Chili Piper Chili Piper combines form routing, chat, lead distribution, and scheduling tools.

Account 130
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A Sales Enablement Tool for the CEO

SBI Growth

Trained the sales force and channel partners on the new product. To get an understanding of how prepared your sale force is for a launch, register for one of these sessions here to receive the Sales Enablement Gap Tool. Distribute Marketing campaign schedules. Highly tactical tools, information and training are required.

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A Comprehensive Guide to Channel Sales: Crafting an Effective Channel Sales Strategy for Business Success

Cincom Smart Selling

That is where channel sales or indirect sales comes into the picture. What is a channel sales? A channel sales strategy allows sales teams to leverage third parties to sell products and services. Many organizations adopt the channel sales strategy which offers a viable and game-changing opportunity to grow sales figures.

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Top Account Data Management Software Platforms

Zoominfo

By integrating with tools that incorporate target data from external sources and providing seamless communication between sales and marketing, these solutions provide a comprehensive view of target accounts and enable data-driven decision-making across the customer journey.

Software 130