Channels Direct Sales Team Marketing 
Vengreso
SEPTEMBER 13, 2024
In this article, I delve into channel sales —a strategy that involves leveraging third-party intermediaries such as dealers and affiliates to distribute products—enabling companies to penetrate new markets without relying on a sizable in-house sales team. Discover how in our latest article by @M_3Jr!
Janek Performance Group
JANUARY 10, 2023
Another way is through channel sales or third-party partners. While direct selling has its advantages, it’s not always enough for today’s changing markets. In fact, according to research cited by McKinsey , current B2B customers use more than ten channels to interact with suppliers. What Are Sales Channels?
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Force Management
JANUARY 25, 2024
The key to ensuring a return on the investment is increasing the breadth and depth of your engagement, ensuring long-term adoption and extending training to all customer-facing professionals, not just the direct sales team. This includes Lead Gen, Pre-Sales, Sales, Post-Sales, Channel, Marketing, and Product roles.
SBI Growth
NOVEMBER 27, 2013
The buzz around the water cooler is that marketing botched it from the get-go. The sales team didn’t have a chance. As the marketing leader, you play a pivotal role in bringing the new offering to market. Unfortunately, most marketing leaders don’t know or under-estimate what’s involved. So do careers.
Openview
MARCH 15, 2019
Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Channel Sales versus Direct Sales – The Good and the Bad.
Sales and Marketing Management
DECEMBER 14, 2020
As a longtime member of the incentives industry, I am often asked what businesses can do to better manage their sales teams and their relationships with their channel partners in the constantly changing world. My answer: sales training initiatives. Sales training has grown in importance in the past decade.
Allbound
NOVEMBER 12, 2019
Even for the most channel-centric companies, partner conflict is inevitable. Conflict can occur for various reasons such as pricing, poor communication, or even deals poached by the direct sales team. To increase channel sales, it’s vital to keep your product top of mind with your partners.
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