The Spiff Blog

AUGUST 19, 2022

Determine and document which person or department is directly responsible for executing each piece of the process and include links to any documentation that already exists. Refine your documentation and communication channels. During this step be specific about establishing clear workflows, owners, and distribution channels.

Incentive 81

Incentive Incentives Compensation Commission 81

Sales Hacker

JULY 27, 2020

One of the first people I studied in direct response sales was Eugene Schwartz. He’d been in direct response since the 50s, and he’d sold an estimated 4 BILLION dollars worth of books by the time he died in 1995. If your offer sucks, it doesn’t matter if you’re channeling the ghost of William Shakespeare.

Call-back 100

Call-back Email Marketing Up-Sell Groups 100

Connext Digital

SEPTEMBER 25, 2019

There are multiple ways to conduct weather-based advertising, but in general, weather targeting platforms or software programs such as WeatherAds and Ruled by Weather are utilized. Unlike direct response ads that focus on spiking sales and generating profits within a set period, the results of branding ads are more gradual and steadier.

Advertising 58

Advertising Advertising Consumer Promotion 58

BuzzBoard

JUNE 7, 2024

Increasingly sophisticated tools and software that specialize in marketing attribution can enhance your digital marketing agency’s client acquisition campaigns. First-Click and Last-Click attribution models are often employed for direct response campaigns. Remember, no single attribution model works for all scenarios.

Lead Rank 52

Lead Rank Campaigns Marketing Small Business 52

Connext Digital

SEPTEMBER 30, 2019

There are multiple ways to conduct weather-based advertising, but in general, weather targeting platforms or software programs such as WeatherAds and Ruled by Weather are utilized. Unlike direct response ads that focus on spiking sales and generating profits within a set period, the results of branding ads are more gradual and steadier.

Advertising 40

Advertising Advertising Consumer Promotion 40

Tony Hughes

FEBRUARY 22, 2018

Where I'm going with this is that Trigger Event selling is a science irrespective of technological channel. Think of Twitter as the spokes, the amplification that used to be encapsulated as Direct Response Marketing or e-mail blasts. Either way, I would love to hear your responses below. It's Google Glass.

Social Selling 66

Social Selling Call-back Up-Sell Ideal Customer Profile 66

Sales Hacker

JUNE 5, 2018

Sailthru is a marketing software company that is focused on two verticals. We then track what their readers are doing across various channels and make it easy for Business Insider to recommended content via email, their website, and mobile app. Effectively, what we do is we take a brand like Business Insider.

Data 57

Data Marketing Customer Banking 57