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Auseh Britt: Terminus is a multi-channel engagement platform to do account based marketing. I went to work for the Florida Department of Transportation. Auseh Britt: Multi-channel is the approach to take. Having that surround-sound multi channel approach is the best way to do it. Tell us, what does Terminus do?
It will be the event that drives engagement among top-of-the-funnel modern revenue leaders, and helps position and align demandgeneration, inside sales, and digital marketing channels. Transportation discounts are available, to and from the airport, and surrounding areas. But wait… you already knew that.
You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. Test the various channels and continue advertising on those showing high conversions. Next, optimize your audience.
Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. Jennifer is a thought-leader and expert in growing sales, inside sales, renewals, channel sales, sales operations and marketing organizations. Melissa Murillo.
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